Borrowing Marketing Strategies From Other Industries
A lot of people are going to try and tell you that there isn’t anything new as far as marketing goes. For the most part, this is true, at least until some new tech comes out that changes the game. Why not try tactics that other industries are using? Strategies that work well with general contracting may not work with promoting a Shopify store. Sure. I get that.
But what if some of these ideas could work for your company? Keep reading to know more about what’s going on in my head.
Restaurant marketing is probably a lot different than what you think.
They use coupons and discounts. They have industry nights where if you come in and you work for another restaurant or hotel, you get a discount.
One of the coolest strategies is having your chef do a guest spot somewhere. They go do cooking classes or visit a culinary school, promote the restaurant, and do a little razzle-dazzle with some food.
While you obviously can’t do that for a construction business, why can’t you do something similar? Go give some talks at high schools. Go to local hardware stores, hang out, and answer questions about what you do.
The idea works with pretty much any field, you just need to think outside of the box.
Every car salesman, for whatever reason, wants a spot on TV or radio. Why?
Younger people don’t listen to the radio and don’t watch nearly as much TV as older people. If you want to hit young people where it counts, these folks need to do what other businesses are doing and hit social media.
The problem with selling cars is that for decades, the marketing has been way too “in your face”. If they were to back up and change their approach for the millennial and younger generations, they could flip their marketing game on its head and possibly sell more cars.
Imagine how many more cars he would sell if a salesman was less salesy and instead, provided real value on a blog and on social media, telling readers everything they need to know about dealing with the process of buying a car. Different, right?
The Flip Side
What about SEO? Why aren’t there more ads for it on TV and radio? Not enough people know what it is and how much value it has for businesses.
Why aren’t we getting the word out? Why is it such a big secret to most people?
Every business deserves to have its shot at the title. People like us can make it happen. Instead, we have to explain what we do for an hour while people look at us with blank-face Radio Shack employee stares. It’s awkward.
Everyone. Every business.
We, collectively, as a whole, need to do more to market our businesses.
We need to try new things and see what industries are doing that aren’t related to our own field and see if we can make them successful with our own companies.
It’s worth a shot!