Category: SEO & SEM

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[Case Study] Testing The Skyscraper Technique

In the digital marketing world there’s an annoyingly persistent myth which undermines the work of marketers all across the world. That myth is that great content is enough. This all stems from that often repeated marketing mantra that content is king. The idea that if you write good content, readers will flock to your website,…
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How To Do Market Research For SEO Using Search Data

Editor’s Note: Matt and I had great success with our last Marvel team-up over on MOZ, so we decided to do it again. Thanks again Mr. Gratt for lending your superb process skills to this post. Cheers! Know all about a person. Do the check now! We often think of search as a direct marketing channel (and…
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How to Manage Your Social Media Profiles During a Rebrand

Know all about a person. Do the check now! When you decide to commit to a rebrand, the stakes are high. Your branding defines how people see your business, and changing it completely means risking the awareness and image you’ve worked hard to build. But what happens when your company evolves to a point where…
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Increase Organic Traffic With An Eye On Conversions

Know all about a person. Do the check now! If you’re a fledgling Internet marketer with a new product or service, chances are that all you dream about is a top Google ranking and getting hordes of visitors to your site. The more traffic, the more conversions, and the more you earn, right? But let’s…
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Learn how Over Optimization Can Kill Your Website

Never Worry About Your Websites Optimization Ever Again! Know all about a person. Do the check now! Over optimization occurs whenever you have taken it upon yourself to go “above and beyond” the normal means of optimization. This is a problem for many different reasons, but that’s something we’ll get into a little later on…
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7 Simple SEO Tricks & Tips That Still Bring Improvements in 2017

Know all about a person. Do the check now! 2017 brought a whole new set of changes in the way businesses market their products and services, marketers try to improve their ranking with search engine optimization (SEO), the way people surf the web and a lot more. But there are also trends that proved effective…
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How Google Panda Affected Website Creation

Know all about a person. Do the check now! Aside from penguin, panda is one of the most common terms in search engine optimization. But if you’re looking for an in-depth look at the algorithm update, its attributes, how it affects websites, and how you can use the update to your advantage – well, if…
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Manual Penalty Recovery: From 10,000 Organic Sessions Per Day to 1,000 And Back

This article is a case study on how we did a Google penalty assessment and a penalty recovery for one of our clients that had a steady 10,000 organic sessions per day and went to under 1000 in one day due to a site-wide Manual Action penalty. Here is how we got through the recovery…
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How To Explode Your Leads With Local Search

Local search is all around us. Know all about a person. Do the check now! There are seven billion people on this planet, and one in every five own a smartphone. It’s safe to say the world is now connected by our collective fingertips, but as a local business, how can you cut through the clutter…
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How To Create A Post In A Few Hours That Gets 100’s Of Shares

Recently I published a post called 126 Must-Read Traffic Generation Case Studies. Know all about a person. Do the check now! Despite it’s considerable magnitude, the post only took me around 4 hours to put together. It has received almost 500 shares to date. Mind you, our blog gets a modest amount of traffic (a…
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Hire the Right SEO Company for Your Business

How to Hire the Right SEO Company Understanding the steps that your hired SEO service would go through (in order to increase your rankings) is always recommended, especially if you want to make sure that you’re hiring the proper people to handle the entire process for you. In order to find the most ethical SEO…
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Competitive Analysis for Entrepreneurs

What Is “Competitive Analysis”? Competitive analysis is the process of analyzing your competitors, which are the people you’re trying to run against in specific markets. If you’re somebody that is interested in providing a website that sells shoes and such, you’ll be going head-to-head with all of the other consignment stores and such around the…
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Rank and Convert First with Great Content (for Webmasters Only) 2018

When it comes to producing high-quality content for your online endeavours, there are a lot of different ways to approach the process (especially through the use of a user experience SEO service). One thing is for certain, you always want to make sure that you’re putting the best possible content you could on your websites.…
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Critical aspects to consider while doing an eCommerce audit!

A Few Things to Be Validated While Auditing E-Commerce Sites (for SEO) Know all about a person. Do the check now! How to Be “Perfect” (In a Sense!) Your website is pretty much the final stand when it comes to the battle being fought (the conversion battle, of course) – and that’s why you’ve got…
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How to Choose a Domain Name for Maximum SEO

The Rundown In order to get the most out of your SEO process, you’ve got to ensure that your domain is suitable for the project at hand. SEO isn’t something that you can just slap together, and it usually calls for an abundance of professional help to take place. In regards to your domain name,…
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