Do All The Marketing!
Marketers are creative geniuses didn’t you know? That’s why there are more types of marketing out there than you could count on your toes and fingers.
If you’re like me, you want to try everything you can to increase that web traffic, boost your sales, and toss those customers down your sales funnel. That’s why, without much ado, I’m going to give you a blogful of incredible and (maybe) worthy marketing strategies for your business or blog.
1. E-Mail Marketing
E-mail is that thing from the 90s, right? It was the thing we were excited about right after we talked to our crush on AIM because they might have sent us a secret letter (likely to your mom’s e-mail).
But now, e-mail is as commonplace as sporks. And everyone checks their e-mail like they check their teeth after brushing them.
This is why e-mail marketing is still effective. Companies like Happy Grasshopper can plug you into the third most influential B2B tool for marketing.
2. Content Marketing
One of the largest pillars of SEO, content marketing doesn’t even need to conform to a keyword anymore. Just write quality, useful, and trending content.
It’s not as easy as you think. Your content may not always hit the mark. This is why a constant and persistent content strategy is the best way to draw traffic to your site.
3. Tradeshow Marketing
If you offer a physical product, the tradeshow is going to be one of the best ways to get your product before a consumer market. If you’re marketing a prototype and hope an investor will pick it up, the tradeshow is the best place to hawk your new product idea.
If you’re a fledgling car company, this will be your bread and butter marketing strategy. And you’ll want to take your car international. We live in a “flat” world, after all.
This is a broad category that encompasses several aspects of marketing from pay-per-click to link-building. Some might call it snake oil. But I’ve seen it boost sites to the moon.
Of course, Google would love for you to think it was impossible to game their system. But as someone who works closely with SEOs and dabbles in the art form myself, I can tell you that a persistent SEO strategy works.
5. Direct Marketing
If you could get into your customer’s smartphone directly, would you? That’s not really possible, is it?
How about getting even further. What if you could get into a customer’s home and talk to them directly. This is the base goal of direct marketing.
The this is the antonym for digital marketing and yet it works in conjunction with digital marketing today. If you want to advertise directly to individuals across the country, you simply find them online, get their address, and send them physical mail.
Larger companies like REI and LLBean are great at this. They get customers to sign up for a “club” and they have direct access to their customer base forever.
You just have to incentivize this in a digital setting. How do you create a club for your customers? How do you “pay” them to give you their home address?
6. Niche Marketing
Bloggers aren’t the only ones who love niches. If you’re stuck in an over-crowded industry, niche down.
What does this mean? It means that if you are in the pencil business, you figure out how to just sell cat-shaped erasers to teenagers.
It’s a small industry that could be very profitable when targeted correctly. This is the very definition of a niche. So find a small and yet profitable and undersaturated part of your industry and niche down into it.
7. Drip Marketing
This is a communication strategy more than a marketing strategy. But it’s effective. It sends a pre-written set of messages to prospects. It happens over time. It’s part and parcel to e-mail marketing.
You can automate messages through other media platforms too.
8. Community Marketing
This is sometimes known as a more local oriented marketing method. But with the advent of the internet, community can be applied to a broader context.
It’s all about engaging customers in an active dialogue. You want to dialogue about their wants, needs, and desires. But you want to plug into a specific group.
This group should be interested in your niche. If you net people outside your niche, you’ll just waste your time.
9. Social Media Marketing
We’re pretty familiar with this term around here. We’ve written about social media marketing countless times. But sometimes it’s good to gloss over the basics every once in a while.
Of course, I’m biased toward the Instagram platform because that’s where I’ve had the most success. The best way to leverage Instagram is to use just the right number of hashtags and post twice a day.
If you post too much on the wrong platform, you’ll just be wasting your time. Don’t get caught barking up the wrong social media platform.
10. Cross-Media Marketing
This is exactly what it sounds like. You focus on multiple channels at once. E-mail mixed with content marketing and balanced with social media marketing.
It’s the concept that we need to balance our marketing strategies and come up with a comprehensive and holistic path that will benefit our company the most. This could be different for everyone. Don’t assume that one companies strategy will entirely work for your company.
If you’re looking for more Shoemoney marketing advice, check out more blog articles on our main page.