The Ultimate Web Marketing Guide 2018 / 2019

Social Media Analytics




You know I give a lot of information away for free on my pages. All these hints and tricks I give you are essential for becoming successful in online marketing. You might also have thought that there might be some other clues that lead you to success that we do not give away that easily. Well, I am afraid you are right. There is a difference between making $250 per month and $30.000 per month with web marketing. Now here are the good news for you now. I am giving away a special ebook the gives detailed information to all the questions you ever wanted to know. “The Ultimate Web Marketing Guide 2018 /2019” explains on 637 pages how the big money is made.



Now this is even getting better. I want you to be as successful as the big players.

  • No false promises.
  • No held back information.
  • And I want you to be successful right now.

I know you have some wishes that need to be paid. Maybe you have a family and want just the best for them. Maybe a house. Some nice cars. Bahama vacation.

In order to get you started I will do something generous for you (I also feel better that way):

If you are really into creating a career be sure to get the Ebook now.
I want you to get started right now so I give you a 30% discount on your first EBook.
Start right here with Discount-Code: 30PERCENTTOSUCCESS




 

 

 

 

 

Here is an excerpt of the Ebook displaying what you are going to learn:

Part I: Web Marketing 101
Revisiting Marketing Fundamentals
Back to Basics: What Is Marketing?
The New Basics: What Is Web Marketing?
Essential Web Marketing Skills
The Most Important Skill: Think Like the Customer
The Bottom Line
Understanding the Components of Web Marketing
Web Marketing Is Your Online Presence
Web Marketing Is Search Engine Marketing
Web Marketing Is Online Advertising
Web Marketing Is Email Marketing
Web Marketing Is Blog Marketing
Web Marketing Is Social Media Marketing
Web Marketing Is Online Public Relations
Web Marketing Is Multimedia Marketing
Web Marketing Is Mobile Marketing
The Bottom Line

Part II: Planning Your Online Activities
Balancing and Budgeting Online Activities
Creating an Effective Web Marketing Mix
Coordinating Your Web Marketing Activities
Setting Your Web Marketing Budget
The Bottom Line
Integrating Online and Traditional Marketing
Splitting Your Budget
Online and Traditional Analogs
Download at www.wowebook.comvi
The Ultimate Web Marketing Guide
Which Activities Can You Eliminate?
Coordinating Web Marketing and Traditional Marketing
The Bottom Line
Online Research and Analysis
Quantitative Versus Qualitative Research
Researching Traffic Patterns with Web Analytics
Researching Customer Opinions with Polls and Surveys
Researching Customer Behavior with Comment Analysis
Researching the Competition
Researching Virtually Anything with Web Search
Other Sources of Online Research
The Bottom Line
Creating a Web Marketing Plan
Why You Need a Web Marketing Plan
Understanding the Elements of a Marketing Plan
Writing Your Marketing Plan
The Bottom Line



Part III: Website Presence
Designing an Effective Website
Creating Your First Website
Website Design: Keep It Simple
Be Wary of Technology—and Design
Content Matters
Navigating Your Site
Website Look and Feel
Consider Color
Creating Unique Landing Pages
The Bottom Line
Creating an Ecommerce Website
Different Ways to Sell
What Goes Into an Ecommerce Website?
Promoting Your Site
Utilizing Search Engine Marketing and Shopping Directories
Tracking Website Analytics
Understanding Web Analytics
Who Uses Web Analytics?
How Web Analytics Works
Key Web Analytics Metrics
What to Look For
Web Analytics Tools
Getting to Know Google Analytics
Search Engine Marketing
Understanding Search Engine Marketing
Search Engine Marketing Explained
How Search Engines Work
Examining the Major Search Engines
Essential Search Engine Optimization
What Search Engines Look For
Optimizing Your Site’s Content
Optimizing Your Site’s Keywords
Optimizing Your Site’s HTML Tags
<TITLE> Tags
Optimizing Your Site’s Design and Organization
Optimizing Inbound Links
Optimizing Images
Advanced SEO Techniques
Submitting Your Site to the Search Engines
Creating a Sitemap
The Ultimate Web Marketing Guide
SEO for Local Search
SEO for Mobile Search
SEO for Blogs
SEO Tools
Tracking Search Performance
Why It Pays to Improve Your Performance
What to Look For
Tracking Site Traffic with Web Analytics
The Ultimate Metric: Search Engine Rank
Tracking Individual Search Engine Performance
Third-Party Tracking Tools
Tracking Your Competitors

Part IV:  Online Advertising
Understanding Online Advertising
How Online Advertising Differs from Traditional Advertising
Different Payment Models
Types of Online Ads
Online Ad Technologies
Affiliate Marketing
Getting to Know the Big Players
Trends in Online Advertising
Pay-per-Click Advertising
Understanding Pay-per-Click and Contextual Advertising
Choosing the Right Keywords
Bidding the Right Price
Writing Effective Ad Copy
Creating PPC Image Ads
Maximizing Conversion with a Custom Landing Page
Download at www.wowebook.comTable of Contents
Choosing a PPC Ad Network
Other Sites for PPC Advertising
Display Advertising
Are Display Ads Effective?
When to Employ Display Advertising
Choosing a Payment Model
Setting a Display Ad Budget
Examining Rich Media Ads
Choosing a Display Ad Format
Best Practices: Creating Effective Display Ads
Where to Purchase Web Display Ads
Tracking Ad Performance
Using Tracking Tools
Evaluating Key Metrics
Testing and Tracking Ad Strategies
Email Marketing
Understanding Email Marketing
Email Marketing Is Big Business
Email Marketing Is Effective
Email Marketing Is Direct Marketing
Email Marketing Is Customer Retention Marketing
Email Marketing Is One-to-One Marketing
Email Marketing Is Database Marketing
Email Marketing Is Permission Marketing
Email Marketing Is Frequent Marketing
Email Marketing Is Inexpensive Marketing
Email Marketing Is Trackable Marketing
Building Email Mailing Lists
Creating an Email List
Purchasing or Renting Names
Managing Your Lists
Avoiding Spamming—by Asking Permission
Who Does the Work?
Developing an Email Marketing Campaign
Deciding What—and When—to Promote
Constructing the Promotional Message
Personalizing Your Mailings
What Not to Do
The Bottom Line
Tracking Email Marketing Performance
Determining Key Metrics
Tracking Email Data

Part V: Blog Marketing
Understanding Blog Marketing
Getting to Know the Blogosphere
What Are Company Blogs Good For?
Running Your Own Blog
Marketing to Other Blogs
The Bottom Line
Creating a Company or Product Blog
Why Create a Company Blog?
Where Should the Blog Reside?
Building the Blog
Designing Your Blog
Allowing Comments—or Not
Determining Who Contributes to the Blog
Deciding What to Write About
Writing Blog Posts
Optimizing Your Blog for Search
Common Corporate Blogging Mistakes
Promoting Your Blog
Marketing to the Blogosphere
Why Blogs—and Bloggers—Are Important
How to Get Bloggers to Notice and Mention You
Giving Bloggers Everything They Need
Buying Blog Placements
Tracking Blog Marketing Performance
Tracking the Performance of Your Company Blog
Tracking the Effectiveness of Your Blog PR Efforts

Part VI: Social Media Marketing
Understanding Social Media
Inside the World of Social Media
The History of Social Media
Examining Different Types of Social Media
Why Social Media Matters to Marketers
Developing a Social Media Marketing Strategy
Participating in Social Networking
What Goes On in a Social Network
Becoming Part of the Community
Monitoring Social Media
Responding to Online Comments
Marketing on Facebook, MySpace, and Twitter
Marketing via a Facebook Fan Page
Marketing via a Facebook Application
Cross-Marketing with a Facebook Like Button
Utilizing More Facebook Social Plugins
Marketing on MySpace
Marketing with Twitter
Sharing and Bookmarking via Social Media
Constructing an Effective Social Media Campaign
Advertising on Social Media
Integrating Your Efforts Across Multiple Social Media
Tracking Social Media Marketing Performance
Tracking Hard Performance Metrics
Different Metrics for Different Social Media

PartVII: Evaluating Social Media Performance Subjectively
Online PR
Understanding Online PR
What Is Online PR—and How Does It Differ from Traditional PR?
Using the New Technology
The Benefits of Online PR
Developing New Sources and Techniques
Developing New Online Sources
Skills and Techniques for Online PR
Learning the Art of Online Press Releases
Creating an Online Press Room
Why Do You Need a Press Room on Your Website?
Stocking Your Online Press Room
Locating Your Online Press Room
Organizing Your Online Press Room
Informing Journalists of New News
Tracking Online PR Performance
Tracking Placements
Tracking Traffic and Conversions

Part VIII: Multimedia Marketing
Understanding Multimedia Marketing
What Is Multimedia Marketing?
Understanding Podcasts
Understanding Web Videos
Incorporating Multimedia into Your Marketing Mix
Podcast Marketing
Creating a Podcast: The Technical Details
Creating a Podcast: The Marketing Strategy
Distributing Your Podcast
Promoting Your Podcasts
Video Marketing
Is Web Video Right for Your Business?
Welcome to YouTube
How YouTube Works
What Kinds of Videos Work Best?
Creating a YouTube Video
Creating Compelling Content
Driving Viewers to Your Website
Promoting Your YouTube Videos—Organically
Advertising Your YouTube Videos
Tracking Multimedia Marketing Performance
Tracking Podcast Performance
Tracking Video Performance

Part IX: Mobile Marketing
Understanding Mobile Marketing
What Is Mobile Marketing—and Why Is It Important?
How Mobile Marketing Differs from Traditional Web Marketing
Exploiting Mobile Search
Developing a Mobile Marketing Strategy
Designing a Mobile-Friendly Website
Why You Need a Mobile Website
Creating a Mobile Website
Options: How to Host Your Mobile Site
Advertising on Mobile Devices
How Important Is Mobile Advertising?
Determining What Type of Advertising to Do—and Where to Do It
Creating a Mobile Ad
Targeting the Mobile Customer
Marketing via Mobile Apps
What Is a Mobile App—and Why Should You Care?
Building an Effective Mobile App
Marketing Your Mobile App
Tracking Mobile Marketing Performance
Tracking the Performance of Your Mobile Website
Tracking the Performance of Your Mobile Advertising
Tracking the Performance of Your Mobile Apps

Part XII: Online Marketing Management
Managing Your Web Marketing Activities
Managing Your Web Marketing Mix
Managing Your Staff
Managing Your Budget
Managing Results
Managing Change
Managing Management
Managing Your Time
Looking to the Future
Email Is Dying
Blogs Are Fading
Social Networking Is Taking Over
Mobility Matters
Narrowcasting Gets Big
All Marketing Is Local—and Global
Embracing Change

 

Sorry for the abstract unformatted text. Didn’t want to format it 🙂

 

If you are really into creating a career be sure to get the Ebook now.
I want you to get started right now so I give you a 30% discount on your first EBook.
Start here with CODE: 30PERCENTTOSUCCESS

 

Make Money Blogging – The Only Way – 2018

earn money online writing blog posts




On this page I want to walk you through the process of how to make money blogging. It’s perfect for those who already have a blog but if you don’t I recommend you check out our guide to starting a blog (it’s step 1).




This article is only an excerpt of what you get with the EBook.
If you are really into creating a career be sure to get the Ebook now.
I want you to get started right now so I give you a 30% discount on your first EBook.
Start right here with CODE: 30PERCENTTOSUCCESS


 

 


My Story Of Making Money Blogging

In 2002 I began to blog one day on impulse after seeing another blog and being fascinated by the medium. I had no idea at the time that what I was doing would ultimately lead to a complete change in my career path and end up being something I’d make a full time income from in several years later.

I had no experience or profile in the online space, no technical ability and while I had done some public speaking had done very little in the way of communicating through the written word.

I did not make any money from my first blogs for almost 18 months (I didn’t even know you could so did not try) and when I did start to try to make money from them the first income was just a few dollars a week – but gradually in time my income grew from a part time income to a full time income and then beyond.

 

How to make money Blogging?

I’m often asked how to make money blogging so want in this article to lay out some basic steps that I see most bloggers who make a living from blogging go through.

Here is how to make money from a blog:

  1. Set up your blog
  2. Start creating useful content
  3. Get off your blog and start finding readers
  4. Build engagement with the readers that come
  5. Start making money from the readership you have through one or more of a variety of income streams

Sounds easy doesn’t it! On some levels the process is simple – but you need to know up front that there’s a lot to each step and below I’m going to give you some pointers on each including some further reading.

Here’s how to make money from a blog.

 

1. Start a Blog

In order to make money blogging you’re going to need to have a blog. While this is pretty obvious it is also a stumbling block for many PreBloggers who come to the idea of blogging with little or no technical background.

If that’s you – don’t worry! It was my story too and most bloggers start out feeling a little overwhelmed by the process of starting their blog.

If you need a little help I would highly recommend you check out my article How to Start a Blog in which I run through the steps you need to take to get up and running. It’s really not as hard as you might think!

 



2. Start Creating Useful Content

A blog is not a blog without content so once you’ve set your blog up you need to focus your attention upon creating useful content. What you choose to create will depend a little on the topic that you choose to write about (on that note, most successful bloggers have some focus to their blogging whether that be a niche or a demographic that they write for).

The key with creating content is to make it as useful as possible. Focus upon creating content that changes people’s lives in some way will be the type of content that people will value the most and it will help people to feel like they know, like and trust you – which is really important if you later want to make money from your blog.

Further Reading on creating content:

There are thousands of articles and podcast episodes on ProBlogger about how to create content. See our latest stuff in the content category on our blog and on the podcast. Also check out some of these popular articles on different aspects of creating content.

3. Get off your blog and start finding readers

As you create the most useful content that you possibly can it is easy to get very insular with your focus and spend most of your time looking at building your blog. Many bloggers have a ‘build it and they will come mentality’ with their blogging but this is a bit of a trap.

If you want to make money from your blog you need to not only focus upon building a great blog but it is also necessary to get off your blog and to start promoting it.

There are many ways to experiment with growing your blog’s audience that I’ve written in previous blog posts and talked about in podcasts (I’ll share some further reading and listening below) but it is important to enter into all these strategies remembering that you should not just be looking for ‘traffic’ but ‘readers’.

Start by thinking carefully about the type of reader you’d like to have read your blog. You might like to create an avatar of that reader (sometimes called a reader persona or profile) to help you work out who you’re trying to attract.

Once you know who you’re hoping to have read your blog ask yourself where that type of person might already be gathering online. Begin to list where they might be gathering:

  • Are they reading certain blogs? List the top 3
  • Are they participating in certain forums? List the top 3
  • Are they listening to podcasts? List the top 3
  • Are they engaging on certain social networks? List the top 3
  • Which accounts are they following on each of these social networks? List the top 3

Each of these places that you reader might already be gathering has opportunities to develop a presence whether that be by leaving good comments, offering to create guest posts or simply by being helpful and answering questions.

With this list of blogs, focus, podcasts, social media accounts in hand you will have some good spots to begin to hang out and create value.

The key is to build a presence, to add value, to foster relationships – not to engage in spammy practices.

 

4. Build engagement with the readers that come

With sustained focus upon creating great content and finding readers for your blog you’ll begin to notice people visiting your blog and engaging with your content.

At this point you need to switch your focus to engaging with those readers and building community.

Respond to comments, reach out to those readers personally and do everything that you can to keep them coming back again and again by building a ‘sticky blog’.

Look after the readers you already have well and you’ll find they spread the word of your blog for you and help make your blog even more widely read.

Having an engaged reader is also much easier to make money from.

5. Start making money from the readership you have through one or more of a variety of income streams

OK – the first four steps of starting a blog, creating content, finding readers and building engagement with those readers are important foundations that you really do need to get in place before you’ll be able to build long term income for your blog.

There’s no avoiding that what we’ve covered is a lot of work but if you do it well you’ll be setting yourself up well and giving yourself every chance of being able to make money from your blog.

With these foundations in place you’re now ready to start attempting to make money from your blog but you do need to be aware that just because you have set up your blog, have content and have engaged readers that the money won’t just automatically flow.

It takes continued work and experimentation to make money from your blog.

I’ve written many articles here on VGI on the topic of making money blogging and will link to some suggested further reading on the topic below but let me share a few introductory words on the topic first.

 



There are Many Ways to Make Money Blogging

One of the biggest misconceptions that I see bloggers having about monetising blogs is that they have to do it in one of a handful of ways. The reality is that there are many ways to make money from blogs.

A few years ago I decided to sit down and list all the ways that I saw bloggers making money from their blogs and created this ‘money map’ (click to enlarge).

How to Make Money Blogging

Note: this money map was updated in September 2016.

As you’ll see there are quite a few options that bloggers have to derive income from their blogs.

Don’t worry though – while this map is quite overwhelming at a first glance there are a few main ‘clusters’ of income streams that you might want to focus upon rather than all the specific ones.

1. Advertising Income

This is where many bloggers start. In many ways this model of making money from blogs is not dissimilar to how a magazine or newspaper sells ads. As your traffic and brand grows you’ll find advertisers will be willing to pay to get exposure to your audience.

While you need decent traffic to do a direct deal with an advertisers there are ad networks (like Google AdSense) that act as a middleman and enable smaller publishers to run ads on their blogs. This is where many bloggers start (I did too).

2. Affiliate Income

A recent survey of ProBlogger readers found that affiliate promotions was the most common type of income that our readers have.

To put it most simply – affiliate income is when you link to a product that is for sale on another site (take Amazon for example) and if someone follows your link and ends up buying that product you earn a commission on that sale.

There’s more to it than that but this is another great place to start with monetising your blog as affiliate programs are easy to sign up for and if you have an engaged audience you will find they follow the recommendations that you make on products.

Further reading on affiliate income:

3. Events

While not something most bloggers do I have noticed an increase in the number of bloggers making money by running events.

These range from big conferences and events like conferences which hosts hundreds of bloggers every year right down to smaller meet-ups for a blogger’s readers where money is made either through charging readers to attend or by finding a sponsor for the event.

Alternatively online events or summits are getting more popular.

4. Recurring Income

Another growing category of income that I’m seeing more and more bloggers are experimenting is recurring income streams (sometimes called continuity programs or membership programs).

This is where readers pay a regular recurring amount (usually on a monthly or annual basis) for access to either premium content, a community area, some kind of service, tools, coaching (or some combination of these things).

6. Promoting a Business

Many brick and mortar businesses indirectly make money from their blogs by using their blogs to grow their profile and direct readers to their business.

7. Services

A common way that many bloggers make money is through offering services to their readers. These might be anything from coaching and consulting, to writing or copywriting, to design, training or other freelance services.

8. Products

While I started out making money from my blogs through advertising and affiliate promotions today my #1 source of income is through selling eBooks and courses on my blogs. These ‘virtual products’ take work to create but have been lucrative for me and many other bloggers.

Products can of course take many forms and income virtual information products like eBooks or courses but also other virtual products like software, reports etc.

The other type of product some bloggers sell is physical products. This is most common when the blogger has a business but sometimes bloggers also create merchandise (T-shirts etc) or other physical products to sell.

Other Income Streams

There are of course other forms of income that bloggers experiment with. Some include asking for donations, syndicating content to other sites and lastly selling their blogs.

Multiple Income Streams

Most full time bloggers make money more than one way and end up with multiple income streams.

Diversifying your income in this way not only is smart and helps you spread the risk from having all your eggs in one basket but it also speeds up the journey to going full time.

I learned this lesson the hard way after having most of my income coming from one source in the early days but after a bit of a bad experience began to diversify my income streams (read about that here) – it was one of the best things I ever did!

Today I make money from around 12 different streams.

Ways to make money blogging

 

Direct or Indirect Income?

One last little distinction in terms of income streams…. Some bloggers make money directly ‘from’ their blog while others make money indirectly ‘because’ of their blog.

Direct Income – when I started making money from my blogs it was through ‘direct’ income streams. I put AdSense ads on my blog and promoted some products on Amazon as an affiliate and the more readers I had the more income began to trickle in (it really was a trickle at first). In time as my traffic grew this income grew and I was also able to experiment with other direct forms of income such as selling advertising directly to advertisers.

Indirect Income – later on in my blogging journey opportunity has come for ‘indirect’ income streams. As my blogs and profile grew as a result of my blogging I was able to sell my services as a speaker and consultant and was offered the opportunity to author a book with the publisher Wiley. Later I was able to start an event for bloggers which also made money. None of this income came directly from the blog – but rather it came ‘because’ of my blog.

While the way that I make money blogging is a combination of direct and indirect income many bloggers focus upon one or the other.

 

This article is only an excerpt of what you get with the EBook.
If you are really into creating a career be sure to get the Ebook now.
I want you to get started right now so I give you a 30% discount on your first EBook.
Start right here with CODE: 30PERCENTTOSUCCESS