How to Choose Affiliate Products
In one of my recent posts, I touched on picking a product or service to use for affiliate marketing. It should be something that you have both used to your personal satisfaction and believe it can help your readers solve some of their problems. This is ideal, but there are many other factors to consider. The first thing you want to do is choose a niche. Then build out your site to see how it looks. Write some starter content and build your readership. Only then should you start to consider what kind of products you can or should offer.
If you’re on the fence about what kind of products or services you want to use on your blog or niche website, here are a few tips for you to consider.
Choose a Network, Not a Product
Individual companies don’t really care if you get paid. In fact, I personally know some affiliate marketers who have been ripped off by companies.
When you choose a network, such as Shareasale or Amazon, you get paid all the time. There is no argument. If you sell the product, you are compensated according to the terms and conditions of the program.
Many people think that money is guaranteed when you get into this hustle, and then they find out there is no such thing. Picking a solid network with a decent reputation can help keep you from getting burnt.
Sell Less, Make More
It’s easier to tell a hat than a lawnmower.
Let’s say you get a 5% commission on the hat. Each hat retails for $12.99. This puts your cut at $.65 per hat. To make $100 a week, you need to sell 154 hats. Sounds like a lot of work to me.
What if you also get 5% commission on a lawnmower. It’s one of those real spiffy zero-turn things that cost about $4,000. Selling just one mower will get you $200.
Do you see the point I’m trying to make?
The best affiliate marketers are selling a mix of items. Some cost thousands of dollars and others cost less than twenty bucks. Blending in the quick selling and the big-ticket items together on the same site can keep income rolling in consistently.
Make Multiple Sites
My mentor, who taught me almost everything I know, has over two dozen affiliate sites. He’s semi-retired, hasn’t made a site in years, and still pulls in over $100k per year from his sites.
While I always tell people to make multiple sites, I don’t recommend making them all at once. You need to find that winning formula. Build sites until one sticks and then take some time to research and find out why it is successful and your other sites are not.
Then you can start cranking out site after site. Find that winning formula, then duplicate. It’s as simple as that.
Picking the right affiliate offers is one of the hardest parts of affiliate marketing.
At some point, I’m going to write a post to talk about how to properly interlink to your content that contains these offers without looking spammy.
But for now, go out there and do some research. I definitely recommend starting with Shareasale or Amazon. They’re good networks, you always get paid, and they offer a wide selection of merchandise.