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To PPC or Not to PPC

Many marketers think SEO is better than PPC. Is it really? No. They’re just different. Each piece of your search marketing strategy should have a different goal. It should hit people in different parts of the sales funnel, as I’ve mentioned before. What I didn’t go into detail on was where in the funnel they…
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Borrowing Marketing Strategies From Other Industries

A lot of people are going to try and tell you that there isn’t anything new as far as marketing goes. For the most part, this is true, at least until some new tech comes out that changes the game. Why not try tactics that other industries are using? Strategies that work well with general…
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Arbitraging.co Crypto Arbitrage Platform Concerns, Tutorials, and Results with the Abot

A little while ago a friend told me about an arbitraging platform that was, “too good to be true.  Just put money in and watch it grow”.   He put $60,000 dollars into the platform and in only 2 months it was now worth $100,000 dollars.  I called bullshit and threw out everything at him but…
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Education Matters: Interesting Courses for the Entrepreneur

When I left university, I thought I was done with school. I’d learned the basics of reading, writing, and ‘rithmatic. I could get a job and make a living now. The more I talk to people with higher ed degrees, the more I realize how much education really matters. It’s not about knowing facts but improving…
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How to Fail Gracefully: What Entrepreneurs Can Learn from Ultrarunners

On July 25th, 2018, I ran 53 miles on technical single track through the Elkhorn Mountains. I climbed a total of 12,000 feet and descended an equal distance. I wanted to quit more than once, but I didn’t give in to my human desires. I am now an ultrarunner. Over the six months I trained…
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How to Automate the Hell Out of Your Business

The point of building a business is to eventually fire yourself. Yes. Your job as an entrepreneur is to be so successful that you eventually train your replacement. This could mean selling your website or it could mean scaling to the point where you only make decisions and do none of the work. But until…
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Stay Ahead of the Competition With These Six E-Commerce Trends

The recent e-commerce growth is like bacteria. The more growth there is the more exponential the growth becomes. In only three years, the e-commerce market is set to double from $2.3 trillion to $4.5 trillion. Right now 67% of all buyers make their journey digitally. We’re going to see that number steadily rise over the next few years.…
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It Might Be Cliche, But You Can Turn Your Passion Into a Business

You’re sitting your cubicle staring at a blinking cursor. It dances there mocking you. You’re supposed to be typing up that yearly report for the boss. But you’d rather be out in the mountains or on a lake somewhere fishing. Someone comes and taps on your shoulder. It’s the FedEx guy with a large envelope.…
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Ignoring Local Search Could Be the Death of Your Marketing Strategy

Imagine you’re in charge of Verizon’s marketing strategy. You’re trying to sell mobile devices on a national and global level. So, you invest in social media, commercials on all the major TV networks, Google and Facebook ads, etc. But you neglect to invest in local advertising or search. Verizon relies on local stores to serve…
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5 Tips for Building a Sales Team

I’m taking a short break from my super popular As the Search Engine Turns story to bring you a piece on sales. Don’t worry, ATSET will be back soon. Whether you’ve got a mediocre or sub-par sales team on your hands or are in charge of building a brand new one from scratch, you’re going…
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8 Web Design Tips That Will Drive Your Customers Crazy (in a Good Way) 2018

So, you think you can just throw up an ad-hoc web store and call it good, huh? Just use a generic template. Put up a few product pages. You’ll be golden, right? I didn’t think so. You wouldn’t be here if that were the case. Building an e-commerce website is like learning to ride a…
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Author Authority is a Thing in SEO. Here’s Why You Should Care

Author authority sounds redundant. It’s not. Authors can garner authority in various ways. On Google, this simply means tagging yourself as an author using the rel=”author” tag. At least that’s what it used to be in the early days. You would get a picture next to your link and a byline. Around 2013, this began…
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What Webmasters Need to Know About Google’s Medic Broad Core Algorithm Update

It seems like every few weeks, Google is tweaking their search engine just a little bit. And ever since Matt Cutts cut himself out of the Google-sphere, Moz and other companies must stab in the dark and hope they get their guesses right. In essence, it’s been quite rare that Google actually announces a major…
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How to Choose Affiliate Products

In one of my recent posts, I touched on picking a product or service to use for affiliate marketing. It should be something that you have both used to your personal satisfaction and believe it can help your readers solve some of their problems. This is ideal, but there are many other factors to consider.…
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Cities Where Millennial Entrepreneurs Are Likely to Thrive

Being originally from farm-town USA, I understand the woes of being a connection-less entrepreneur. People don’t understand your mindset. They don’t get why you don’t want to marry your high school sweetheart and take over the family business. Why would you ever leave these fields of dreams? Don’t you want to be buried here? While…
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