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What Your I.T. Department Can Learn From the I.T. Crowd

Best Offers We’re in a dark and dank dungeon. It smells of sweat, drying milk, and ozone. A server ticks and hums one room over — did you hear something rustling in there? You get a call from “upstairs.” Before they have a chance to tell you what’s going on, you say, “have you tried…
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How Does Search Engine Optimization Actually Work?

Prior to 2016, I had no clue what SEO was. I used the internet oblivious to the fact Google meddled in our search results. Honestly, if you’d asked me in 2015 how Google worked, I’d probably say “magic.” I type in a question and out comes an answer. Who cares, right? Since then, I’ve become…
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Five Vacation Rental Website Mistakes That Will Ruin Your Business

There are more than 23,000 vacation rental companies in the United States. Because of crowd sharing sites like Airbnb and VRBO, the market is becoming extremely saturated. Small towns and cities are cracking down on crowd shared rental houses and imposing silly regulations. And if you aren’t careful, you could wind up on the bad…
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It’s Time to Next Level Your Content

We all know that content is important. But just how important is it? I mean, really, it can’t be that big of a deal. Right? Wrong. One of my clients recently ran an experiment on their website. They went from posting occasionally on their blog to posting as much as 20 posts per week. They…
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The Importance of Visuals in Your Marketing Strategy

Text is a big deal. Your content, as I talked in length about the last time I posted here, is huge for your company. It can make or break a business, especially an online business. But there are other factors to take into account as well. Visuals are a part of your content and will…
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Searching for the Perfect Snake Oil: Vibes Up

I felt like Dana Scully debunking werewolf legends in a cold, dark forest. But it was a sunny day in Walla Walla, Washington when I walked by a store claiming it wasn’t a pot shop. (In Washington that’s always a possibility with anything decorated a medical shade of green.) Curious, I made a right turn…
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Your Sales Funnel is a Sieve: Here’s How to Plug the Holes

  1. Where Are the Holes? In a movie set in space, there will always be a “punctured hull scene.” It’s like a Nicholas Sparks movie and terminal illness. First, a rock or a bit of debris punctures the hull. Then an alarm goes off. And then the space denizens panic. What’s the first thing…
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6 SEO Myths That Prove We’re All Idiots

Humans will do anything to look smart and competent. Comedians like Jimmy Kimmel feed off of this propensity for hubris. And then we all benefit from it. Try it for yourself sometime. Go up to a random stranger and ask, “Do you think Bill Clinton gets enough credit for ending the Korean War?” (HINT: He…
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5 Ways to Make More Money with Your Next Webinar

Webinars are still one of the best ways to build a mailing, engage with a live audience, and convert users into sales. While we aren’t seeing the massive influx of webinars everywhere like we were a couple of years ago, they are still being used by some of the top marketers and brands in the…
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To PPC or Not to PPC

Many marketers think SEO is better than PPC. Is it really? No. They’re just different. Each piece of your search marketing strategy should have a different goal. It should hit people in different parts of the sales funnel, as I’ve mentioned before. What I didn’t go into detail on was where in the funnel they…
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How to Use User-Intent to Boost SEO

People intend to find something when they search. That seems like common sense, but for some reason, we don’t always use common sense when creating SEO strategies. Novice marketers tend to think more about their brand and its features than how it will solve someone’s problems. But that’s exactly what a product is there for.…
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Borrowing Marketing Strategies From Other Industries

A lot of people are going to try and tell you that there isn’t anything new as far as marketing goes. For the most part, this is true, at least until some new tech comes out that changes the game. Why not try tactics that other industries are using? Strategies that work well with general…
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Arbitraging.co Crypto Arbitrage Platform Concerns, Tutorials, and Results with the Abot

A little while ago a friend told me about an arbitraging platform that was, “too good to be true.  Just put money in and watch it grow”.   He put $60,000 dollars into the platform and in only 2 months it was now worth $100,000 dollars.  I called bullshit and threw out everything at him but…
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Education Matters: Interesting Courses for the Entrepreneur

When I left university, I thought I was done with school. I’d learned the basics of reading, writing, and ‘rithmatic. I could get a job and make a living now. The more I talk to people with higher ed degrees, the more I realize how much education really matters. It’s not about knowing facts but improving…
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How to Fail Gracefully: What Entrepreneurs Can Learn from Ultrarunners

On July 25th, 2018, I ran 53 miles on technical single track through the Elkhorn Mountains. I climbed a total of 12,000 feet and descended an equal distance. I wanted to quit more than once, but I didn’t give in to my human desires. I am now an ultrarunner. Over the six months I trained…
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