SEO Tools: The Complete List 2018 / 2019 For More Traffic

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SEO Tools: The Complete List 2018 / 2019 For More Traffic

seo tools complete list 2018 2019




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If you want to see the best SEO tools in one place, then you’ll LOVE this SEO Tools guide. I personally tested and reviewed 188 free and paid tools. I want SEO tools that help with:




  1. Link Building
  2. Technical SEO
  3. Keyword Research
  4. Rank Tracking
  5. Content Optimization
  6. Backlink analysis
  7. Video SEO

AuthoritySpy

Link BuildingPaid

AuthoritySpy is designed to help you find the top influencers in your space. It discovers these movers and shakers by searching in places like AllTop, Twitter and Followerwonk.

authority spy screenshot 2


official website:
https://authorityspy.com/

Buzzstream

Link BuildingPaidYes

If you do outreach at scale or with a team, you NEED a tool like Buzzstream. Why? Buzzstream makes the messy job of email outreach and link building streamlined and organized. Make sure to check out their new prospecting and email-finding features.

buzzstream screenshot


official website:
https://buzzstream.com

Check My Links

Link BuildingFree

If you do Broken Link Building, then you’ll love Check My Links. With a click of a button, this Chrome extension quickly checks any webpage for broken links.

check my links chrome extension


official website:
https://chrome.google.com/webstore/detail/check-my-links/ojkcdipcgfaekbeaelaapakgnjflfglf

Citation Labs’ Broken Link Finder

Link BuildingPaid

Instead of hunting for broken links page-by-page, The Broken Link Finder proactively searches the web for them. Just search for a keyword and the tool will scour the internet for broken links…and hand them to you on a silver platter. Then you can hit up the Wayback Machine to see what the content was (and create something similar/better).

Cool feature: You can sort your results by how many people link to the broken link.

citation labs broken link finder


official website:
http://brokenlinkbuilding.com/

Citation Labs’ Link Prospector

Link BuildingPaid

A industrial-level link opportunity finder. Link Prospector scans the web for link building opportunities like resource pages, guest posts, blogs, news sites and more.

link prospector tool


official website:
https://linkprospector.citationlabs.com/

Detailed

Link BuildingFree, NewYes

Detailed is like fantasy football for websites. It gives you updated rankings of websites in your niche (sorted by links and Twitter mentions).
You also get a report that tells you who shared or linked to each site in their database… which can be a goldmine for link building and content promotion.

Detailed

official website:
https://detailed.com/

DIBZ

Link BuildingPaid

DIBZ is a cool link prospecting tool. Just enter the type of links you want to build (for example, resource page backlinks) and it’ll get to work finding link opportunities.

dibz link building tool


official website:
https://dibz.me/

disavow.it

Link BuildingFree

Disavow.it turns your list of spammy URLs into a Google-ready disavow file. Good stuff.

disavow.it

official website:
http://disavow.it/

Domain Hunter Plus

Link BuildingFree

Domain Hunter Plus is similar to Check My Links. But this tool also checks to see if the broken link’s domain is available for registration. Cool feature in theory…but I rarely find any free domain names with this tool. That’s because authoritative domains tend to get scooped up pretty quickly. Still a helpful tool for broken link building or The Moving Man Method though.

domain hunter plus


official website:
https://netvantagemarketing.com/about/domain-hunter-plus

Free Broken Link Checker

Link BuildingFreemium

This tool checks a website for broken links. Helpful for broken link building.
Free Broken Link Checker


official website:
https://www.brokenlinkcheck.com/

GroupHigh

Link BuildingPaid

GroupHigh is advanced blogger outreach software.

Despite the laundry list of features, it’s pretty darn easy to use. Just enter a few keywords to find blogs in your industry. Then filter by Domain Authority and last post date to whittle down the list to bloggers that are worth reaching out to. You can also reach out to them (and track your results) within the platform.

grouphigh screenshot


official website:
https://www.grouphigh.com/

GuestPost Tracker

Link BuildingPaid

GuestPost Tracker is a giant database of 1000 websites that accept guest posts. The tool also allows you to track sites that you’ve submitted to. Their sales copy emphasizes that the sites on their list are not part of a PBN. I took a look at a few of the sites in their database and they looked legit.

guest post tracker


official website:
https://www.guestposttracker.com/

HARO (Help a Reporter Out)

Link BuildingFreemiumYes

Want to get backlinks from The New York Times and The Wall Street Journal? You can hire a pricey PR firm…or you can use HARO. HARO is a “dating service” that connects journalists with sources. If you hook a journalist up with a nice quote or stat, they’ll reward you up with a mention or link. Takes a bit of grinding to get a single mention, but the links you get can be solid gold.
HARO


official website:
https://www.helpareporter.com/

JustReachOut

Link BuildingFreemiumYes

Want to get links from news sites like the New York Times and WSJ? The first step is to find the right journalist to reach out to. And JustReachOut makes this process MUCH easier than doing it manually. Just search for a keyword and the tool will generate a list of journalists that cover that topic. You can also pitch journalists from within the platform.

justreachout


official website:
https://justreachout.io

Linkbird

Link Building, Backlink analysisPaid

LinkBird is a keyword research/rank tracking/backlink analysis/link building hybrid tool. Fires off email alerts when it finds a new backlink pointing to your site.

linkbird


official website:
https://www.linkbird.com/en/

LinkMiner

Link BuildingFreeYes

Check My Links on steroids. Like many tools, LinkMiner check for broken links on a page. But this free Chrome extension also shows you how many links the broken link has pointing to it. Uber helpful for broken link building.

Cool Feature: LinkMiner shows you how many outbound links a page has…on a Google SERP. That way you can zero-in on pages with lots of outbound links (and therefore, broken link building opportunities).

linkminer serp feature


official website:
http://pointblankseo.com/linkminer

Linkody

Link Building, Backlink analysisPaid

Linkody lets you know you when you get (or lose) a backlink. It also provides info on your new backlinks (like Mozrank and anchor text). Cool Feature: Linkody emails you when a competitor gets a new backlink. That way you can swoop in and try to get the same one for yourself.

linkody screenshot 2


official website:
https://www.linkody.com/

Linkstant

Link BuildingPaid

Linkstant you an email alert every time you get a new link. Why is this helpful?

Well you can turn that one link into multiple links (and a relationship) with a quick “hey, thanks for linking to me” email. It also helps you identify reputation management issues quickly so you can nip them in the bud before they blow up.

linkstant alert


official website:
http://www.linkstant.com/

MailShake

Link BuildingPaid, New

An excellent tool that focuses on cold outreach. Cool Feature: MailShake provides email templates you can use for outreach. They have templates for guest post requests, LinkedIn outreach and more.


official website:
https://mailshake.com/

Marie Haynes’ Disavow Blacklist

Link BuildingFree

Wondering if a link is helping or hurting your SEO efforts? Then upload the URL of the page to Marie Haynes’ blacklist tool. It will let you know if the domain is on Marie’s comprehensive list of spammy websites. If it is, you may want to add it to a disavow file. Helpful.

disavow tool


official website:
https://www.mariehaynes.com/blacklist/

Muck Rack

Link BuildingPaidYes

If you want to get mentions (and backlinks) from sites like The New York Times and Forbes, you need to start rubbing elbows with journalists. And Muck Rack is an impressive PR tool that helps you quickly find journalists that cover your site’s industry.

Cool Feature: The “Journalist Directory” is a hand-curated list of journalists at over 500 media outlets. Includes their latest tweets, columns and up-to-date contact information.

muckrack screenshot 2


official website:
https://muckrack.com/

Ninja Outreach

Link BuildingPaid

Ninja Outreach is an impressive new blogger outreach tool. Search for influential peeps and reach out to them…all from within the tool. Includes outreach templates.

Ninjaoutreach

official website:
https://ninjaoutreach.com/

Ontolo

Link BuildingFreemium

If you eat, sleep and breathe link building, then Ontolo is a tool I recommend checking out. It’s designed to do one thing: show you lots of link opportunities. Just enter a few keywords, tell Ontolo what types of links you want to get (for example:”links from guest posts”), and Ontolo will hand you a list of opportunities.

new ontolo


official website:
https://ontolo.com/

Pitchbox

Link BuildingPaidYes

PitchBox is an all-in-one link prospecting and outreach tool.

Unlike many outreach platforms that are clunky and confusing, PitchBox is a breeze to use. Just enter a few keywords and the tool scans the web for people to promote to (and automatically grabs their contact info). Then reach out to them and track your results.

pitchbox screenshot 2


official website:
http://pitchbox.com/

Remove’em

Link BuildingPaid

Remove’em is a pro-level link removal tool. This comes in hand if you got hit by Google Penguin or a Manual “Unnatural Links” penalty.

Cool Feature: “R-Score” evaluates all of your backlinks to let you know which ones are harmful. This makes sorting through thousands of links 10x easier.

removem screenshot


official website:
https://www.removeem.com/

Rmoov

Link BuildingFreemiumYes

Rmoov is one of the best link removal tools on the market. It comes packed with helpful features (like finding a site owner’s contact info and auto-generated link removal templates).
rmoov tool


official website:
https://www.rmoov.com/index.php

ScrapeBox

Link Building, Keyword Research, Backlink analysisPaid

ScrapeBox is the self-proclaimed “Swiss army knife of SEO”. Even though this tool was built for black hat SEO, you can use ScrapeBox for white hat link building tasks (like link prospecting, finding contact information and even keyword research).

scrapebox screenshot


official website:
http://www.scrapebox.com/

Siege Media Embed Code Generator

Link BuildingFreeYes

My favorite infographic embed code generator. I really like how you can specify the dimensions of the embed code box.

siege media embed code generator


official website:
https://www.siegemedia.com/embed-code-generator

YourOutreach

Link BuildingFreemium

This is a brand new outreach software program that comes bundled with pre-built campaigns. Promising.

youroutreach


official website:
https://youroutreach.com/

Technical SEO tools

All in One SEO Pack

Technical SEOFreemium

An alternative to the Yoast SEO plugin.

The All In One SEO Pack has a few unique features that make it different than yoast, like auto-generated description tags, canonical tag support and a “bad bot” blocker.

all in one seo pack


official website:
https://wordpress.org/plugins/all-in-one-seo-pack/

Bing Webmaster Tools

Technical SEO, Keyword ResearchFree

As you might expect from Bing, Bing Webmaster Tools is good…but not nearly as good as Google Search Console.

But if Bing is important to you, this tool tells you everything you need to know about your site’s visibility in Bing. Cool Feature: Bing has a surprisingly good keyword research tool (see image below). And it can hand you keywords that the GKP will NEVER reveal.

bing webmaster tools screenshot


official website:
https://www.bing.com/toolbox/webmaster

Botify

Technical SEOPaid

A clean and straightforward site auditing tool. Provides info on site loading speed, HTML errors, and click depth.

botify


official website:
https://www.botify.com/

Bright Local

Technical SEO, Rank Tracking, Backlink analysisPaid

Bright Local is an excellent tool that does insanely comprehensive local SEO site audits.

Cool Feature: Find duplicate or incorrect citations that are floating around online. Helpful if you recently changed address or just want to make sure your NAP citations are consistent around the web.

Bright Local

official website:
https://www.brightlocal.com/

Browseo

Technical SEOFree

A nifty tool that reveals how a search engines spider sees your site. If you check out the screenshot below you’ll notice that search engine spiders get a very different view of our websites than us humans do.

Browseo

official website:
http://www.browseo.net/

Clusteric

Technical SEOPaid

A bit clunky to use, but Clusteric provides a ton of features like site audits, competitor analysis, search visiblity and more.

clusteric


official website:
http://clusteric.com/

DareBoost

Technical SEOFreemium

Dareboost is a robust website performance testing tool. Not only does the tool size up your site’s loading speed, but it tells you EXACTLY how you can fix issues that are slowing things down.

dareboost site performance tool


official website:
https://www.dareboost.com/en/home

DeepCrawl

Technical SEOPaid

Deep Crawl lives up to its name. It scans every page on your site and gives you a comprehensive report that lists out you how many H1 tags you have on each page, noindexed pages, broken internal links, broken external links etc. Heck, it even tells you if your Twitter Card descriptions are too long. deep crawl seo tool report


official website:
https://www.deepcrawl.com/

EasyRedir

Technical SEOPaid

EasyRidir makes redirecting traffic between different domains super easy. Just enter the URLs you want to send people from (and to), and the tool gives you DNS info that you can use to manage 100% of the redirects.

easy redirect


official website:
https://www.easyredir.com/

Forecheck

Technical SEOPaid

Forecheck crawls your site to uncover issues that may be holding you back from Google’s first page. It also color codes its reports so you know which issues to tackle first.

forecheck


official website:
http://www.forecheck.com/

Google Analytics

Technical SEOFreeYes

If you’re serious about SEO, you need to use Google Analytics. Enough said.



Cool Feature: Go to “Acquisition” –>”Search Console”–> Landing Pages. This will bring up the pages on your site that get the most impressions and clicks from Google. Look at the CTR field to see your pages that get the best click-through-rate. Finally, apply elements from those title and description tags to pages that get a bad CTR. And watch your organic traffic move on up 🙂

google analytics search engine optimization


official website:
https://www.google.com/analytics/

Google Analytics Referrer Spam Killer

Technical SEOFree

When you link your Google Analytics to this free spam killer tool, it will add filters to your account that remove over 100 know spammy referrer websites from your list of referring domains. That way your GA data will be squeaky clean.

google analytics referrer spam killer


official website:
https://www.adwordsrobot.com/en/tools/ga-referrer-spam-killer

Google Mobile-Friendly Test

Technical SEOFree

Google recently started to downrank sites that aren’t mobile friendly.

But how do you know if a page on your site is up to snuff? Just enter the URL into the Google Mobile-Friendly Test Tool…and you’ll get a simple “yes/no” answer from Big G.

Google Mobile-Friendly Test

official website:
https://www.google.com/webmasters/tools/mobile-friendly/

Google PageSpeed Insights

Technical SEOFree

You know Google uses your site’s loading speed as a ranking factor.

Well Google PageSpeed insights tells you whether or not Google sees your site as lightning-fast or snail-slow. It also hands you actionable suggestions that you (or your web developer) can use to speed things up.

PageSpeed Insights

official website:
https://developers.google.com/speed/pagespeed/insights/

Google Search Console

Technical SEO, Rank TrackingFreeYes

Google Search Console is a suite of helpful tools straight from Google. You can see if you have duplicate meta data, how many pages you have indexed, security issues and more.

Cool feature: Go to “Search Traffic”—>”Search Analytics” to get a list of keywords that you currently rank for. Sort by “Position” so that your #1 rankings are at the top. Then scroll down until you find where you rank #10-#25 in Google’s search results. These are pages that you can sometimes push to page 1 with some extra SEO love (for example, pointing a few internal links to that page).

google search console


official website:
https://www.google.com/webmasters/tools/home?hl=en

Google XML Sitemaps

Technical SEOFreemium

A WordPress plugin that creates an SEO-friendly sitemap of your site automatically. However, if you already use the Yoast SEO Plugin, you don’t need this as Yoast does the same exact thing.
google xml sitemaps plugin


official website:
https://wordpress.org/plugins/google-sitemap-generator/

GTmetrix

Technical SEOFree

Google Page Speed Insights checks your site’s code. GTmetrix actually loads your site.

When I want to judge my site’s real loading speed, I always defer to GTmetrix. It also gives you recommendations for getting your site up to speed (literally).

gtmetrix screenshot


official website:
https://gtmetrix.com/

HeadMasterSEO

Technical SEOFreemium

Want to know if your 301 redirects are set up correctly? Or how about canonical URLs? Or maybe you’re not sure if your robots.txt files are blocking Google from indexing your pages. HeadMasterSEO lets you check these potential issues on huge lists of URLs with ease.

HeadMaster SEO

official website:
https://headmasterseo.com/

Hreflang Tags Generator Tool

Technical SEO, Content OptimizationFreeYes

Want to create Hreflang tags with ease? Aleyda’s excellent tool does the job right.

Hreflang Tags Generator Tool

official website:
https://www.aleydasolis.com/english/international-seo-tools/hreflang-tags-generator/

Kill Duplicate

Technical SEOPaid

Do evil people steal your content? It’s possible for them to outrank you. To proactively prevent this, Kill Duplicate scans the web for content thieves. Cool tool but needs some UX work (confusing UX and some of the copy is in French).

Kull duplicate


official website:
https://www.killduplicate.com/en

LinkPatrol

Technical SEOPaid

LinkPatrol is an interesting WordPress plugin that shows you all of your site’s external links.

Cool Feature: If you need to remove or nofollow a bunch of links on your site, LinkPatrol makes it easy. Just choose a domain you want to remove or nofollow, and LinkPatrol will take care of them.

linkpatrol screenshot


official website:
https://linkpatrolwp.com/

Lipperhey

Technical SEO, Content OptimizationFreemium

Lipperhey analyzes your site for technical SEO issues and provides a basic SEO content analysis.


official website:
https://www.lipperhey.com/en/

Map Broker XML Sitemap Validator

Technical SEOFree

A helpful (free) tool that makes sure you have a valid sitemap. The XML Sitemap Validator also double checks that the links in your sitemap work.

xml sitemap validator


official website:
https://ipullrank.com/tools/map-broker/

Microdata Generator

Technical SEOFree

The Microdata Generator makes creating local SEO schema markup a breeze. This is perfect if you’re a local business (or have local SEO clients).

Just enter your basic biz info (like address, phone number, opening hours etc.) and you’re set.

Microdata Generator

official website:
https://microdatagenerator.org/localbusiness-microdata-generator/

OnCrawl

Technical SEOPaid

OnCrawl is a solid site auditing tool. Like most others, this software gives you info on HTML issues…but also duplicate content, page depth and site performance.

oncrawl


official website:
https://www.oncrawl.com/

Open SEO Stats

Technical SEO, Content OptimizationFree

A nifty Chrome extension that gives you fistfuls of helpful info with the push of a button. You can see a site’s Alexa ranking, indexed pages, page speed, whois, on page SEO…the list goes on and on. open seo stats


official website:
https://chrome.google.com/webstore/detail/open-seo-statsformerly-pa/hbdkkfheckcdppiaiabobmennhijkknn

Panguin Tool

Technical SEOFreeYes

Wondering if your site got dinged by Panda, Penguin or another Google penalty? The outstanding Panguin Tool will help you get to the bottom of it. Just link up Panguin with your Google Analytics and the tool will show if your organic traffic dip happened at the same time as a major Google update.

Panguin

official website:
https://www.barracuda-digital.co.uk/panguin-tool/

Plugin SEO

Technical SEO, Content OptimizationFree

A fast and free on-page SEO analysis tool. Provides recommendations to patch up any issues your page has.

Plugin SEO

official website:
https://www.pluginseo.com/

Raven Tools

Technical SEO, Content OptimizationPaid

A pro-level tools suite designed for digital marketing agencies. Raven Tools probably has the best site auditor tool I’ve ever used. And unlike most site audit tools, Raven shows you EXACTLY what you need to do to fix any SEO issues that your site has.

Cool Feature: “Thin content” reveals content that might put you at risk for a Google Panda penalty.

Raven Tools

official website:
https://raventools.com/

Referral Ghost Spam Removal Tool

Technical SEOFree

Is referral “ghost spam” messing up your Google Analytics data? Well this free tool quickly filters out spam bots by creating a segment in GA that ignores traffic from spammy websites.

loganix ghost spam filter


official website:
https://loganix.net/rst-lander/

Rel Nofollow Checkbox

Technical SEOFree

This WordPress plugin lets you easily set links on your site as “nofollow”.

rel nofollow checkbox


official website:
https://wordpress.org/plugins/rel-nofollow-checkbox/

Screaming Frog SEO Log File Analyser

Technical SEOFreemium

Most technical SEO tools scan a list of URLs and tell you about errors and opportunities that it found. What makes the new Screaming Frog SEO Log File Analyser different is that it analyzes your log files. That way you can see how search engine bots from Google and Bing interact with your site (and how often). Helpful if you run a huge site with tens of thousands (or millions) of pages.

logfile analyzer


official website:
https://www.screamingfrog.co.uk/log-file-analyser/

Screaming Frog SEO Spider

Technical SEOFreemium

Screaming Frog is the first technical SEO tool that I ever used. And it still holds up today. Great for quickly identifying technical issues that’s holding your site back from the first page. Free version works well. But to get really down-and-dirty, you definitely want to splurge for the full paid version.

screaming frog screenshot


official website:
https://www.screamingfrog.co.uk/seo-spider/

Search Analytics for Sheets

Technical SEOFreeYes

Ever wish that you could see Google Search Console data from more than 90 days ago? Well you can’t. That is, unless you use the awesome Search Analytics for Sheets addon. Simple add to Google Sheets, authorize with GSC, and you’re good to go.

Search analytics for sheets


official website:
https://chrome.google.com/webstore/detail/search-analytics-for-shee/ieciiohbljgdndgfhgmdjhjgganlbncj

SEO & Website Analysis (WooRank)

Technical SEO, Content OptimizationFreeYes

This free Chrome extension gives you important SEO info from within your browser.

Just click a button and the SEO & Website Analysis by WooRank analyzes your page’s basic SEO metrics (like title tags that are too long). But the tool also hooks you up with other helpful info (like whether your site is mobile optimized and how fast it loads).

Yes, you can use this extension for your own site. But in experience this tool is even better for competitor analysis because it shows you the site’s Facebook and Twitter pages, what technology they’re using on their site, and traffic estimates…all from within your browser.

woorank SEO & Website Analysis


official website:
https://chrome.google.com/webstore/detail/seo-website-analysis/hlngmmdolgbdnnimbmblfhhndibdipaf?hl=en

SEO Monitor

Technical SEO, Rank TrackingPaidYes

SEO Monitor is a one-stop dashboard for your SEO performance.

Cool Feature: SEO Monitor takes Google Analytic’s data, mashes it together with your rankings, and helps solve the “(not provided)” issue. This is SUPER helpful for discovering keywords that convert well for you. That way you can put more SEO muscle behind those keywords.

seomonitor screenshot


official website:
https://seomonitor.com/

SEO Site Checkup

Technical SEO, Content OptimizationPaid

A very easy-to-use SEO audit tool. Also includes backlink analysis data, uptime reports and site speed recommendations. The white label reports for digital marketing agencies look really sharp.

seo site checkup 2


official website:
https://seositecheckup.com/

SEO-Browser

Technical SEOFreemium

Simple tool for seeing your site from the eyes of a search engine spider.

seo browser screenshot


official website:
http://seo-browser.com/

Seobility

Technical SEO, Content OptimizationFreemiumYes

SEObility is a robust (yet user-friendly) site auditor.

Cool Feature: “Page Levels” reveals pages that are deep down in your site’s architecture (jn other words, several clicks away from your homepage). Pages that are lots of clicks from your homepage are sometimes hard to get indexed. So this helpful feature can help you find these pages…and bring these pages closer to your homepage.

seobility


official website:
https://www.seobility.net/en/

Seomator

Technical SEOPaid

SEOmator is an extremely solid SEO audit software suite that gives you boatloads of information on your site’s SEO health.

Seomator tool


official website:
https://seomator.com/

SERPmetrics

Technical SEOPaid

SERPmetrics answers the question: “Has everybody’s rankings changed…or is it just me?”. Just head over to this tool to see how volatile Google has been over the last 30 days.

serpmetrics flux screenshot


official website:
https://serpmetrics.com/flux/

Simple Htaccess Redirects & Rewrite Generator

Technical SEOFree

Let’s face it: technical SEO can be a confusing nightmare…especially when it comes to redirects. Fortunately, Aleyda Solis’s tool makes sure your redirects are setup correctly before you roll em’ out.

htaccess tool


official website:
https://www.aleydasolis.com/htaccess-redirects-generator/

Site Analyzer

Technical SEO, Content OptimizationPaid

Site Analyzer a high-quality site audit tool. Yes, $10 for a 100 page scan is a little steep. But the tool hooks you up with a lot of helpful information, especially when it comes to page optimization.

site analyzer screenshot


official website:
https://www.site-analyzer.com/

Site Condor

Technical SEOPaid

A VERY in-depth site audit tool. If there’s a potential SEO issue with your site (like a broken link or a title tag that’s too long), Site Condor will identify it. Even I was a bit overwhelmed with the issues it found at first. Fortunately, the tool comes packed with a “View Recommendations” button that tells you how to fix any problems that it finds.

Cool Feature: “Site Graph” visualizes your site’s link structure. This is perfect for seeing how  authority (aka PageRank) flows through your site.

site condor site graph


official website:
https://www.sitecondor.com/

Siteliner

Technical SEOFreemium

Siteliner is a lightning-fast technical SEO scanner. It’s especially helpful for identifying duplicate content issues on your site.

siteliner


official website:
http://www.siteliner.com/

Topvisor

Technical SEOFreemium

Topvisor can be helpful if you’re in charge of technical SEO for several different websites. With a few clicks you can identify issues and opportunites across 10 different domains. The major downside is that it has a very steep learning curve due to the confusing UI.

topvisor


official website:
https://topvisor.com/

Varvy SEO Tool

Technical SEOFree

A clean and easy-to-use site audit tool. You just need to a URL and Varvy spits out a bunch of helpful info in seconds. Specifically, you’ll see your site’s technical SEO issues, social shares, recent Twitter and Facebook mentions, external links and more.

Varvy SEO Tool

official website:
https://varvy.com/tools/

Website Penalty Indicator

Technical SEOFreeYes

Wondering whether or not you got slapped by a Google Penalty? Well Website Penalty Indicator can give you some much-needed insight. The tool lines up your organic traffic with dates of Google penalties…like “Mobilegeddon” and the Phantom update.

website penalty indicator


official website:
https://feinternational.com/website-penalty-indicator/

Whitespark

Link Building, Technical SEO, Content OptimizationPaidYes

If you do local SEO for clients, you need to have Whitespark in your arsenal. You can easily find hundreds of NAP citations with a few clicks…and reverse engineer your competitor’s citations with ease.

Cool Feature: Offline Tracking turns “how did you hear about us?” into online data you can use to double down on what works. Integrates with Google Analytics.

whitespark screenshot 3


official website:
https://whitespark.ca/local-citation-finder/

Woorank

Technical SEO, Content OptimizationPaid

Top-notch website analysis tool that tells you everything you need to know about your website’s SEO health.

woorank screenshot


official website:
https://www.woorank.com/

Yoast SEO Plugin

Technical SEO, Content OptimizationFreemiumYes

Yoast is the #1 SEO WordPress plugin for one simple reason: it works. It’s also the SEO plugin that we use here at Backlinko.

Cool Feature: “Bulk Editor” lets you edit dozens of pages with a click. Uber helpful if you ever have duplicate content issues on your site.

Yoast SEO

official website:
https://en-gb.wordpress.org/plugins/wordpress-seo/

Zadroweb SEO Auditor

Technical SEO, Content OptimizationFree

A free SEO auditor that provides a high-level SEO overview of your site.

zandro auditor


official website:
https://zadroweb.com/seo-auditor/

Keyword Research tools

AdWord & SEO Keyword Permutation Generator

Keyword ResearchFree

If you’re looking for a way to discover new keywords, try mashing a bunch of words together and see what happens.

(I’m not kidding)

Creating keyword permutations is a classic Adwords tactic that few people in SEO use. And the Dan Zambonini permutation tool is one of the best keyword combo tools that I’ve tried.

keyword permutation tool


official website:
http://seo.danzambonini.com/

Answer The Public

Keyword ResearchFree

Answer The Public combines Google Autosuggest scraping with a question scraper.

So if you want to know what questions your target audience types into Google, just pop the keyword into Answer The Public and you’ll get a hefty list.

answer the public 2


official website:
https://answerthepublic.com/

ClearScope

Keyword Research, Content OptimizationPaid, New

ClearScope helps you easily create optimized content for today’s Hummingbird and RankBrain-powered Google. Type in your target keyword and ClearScope gives you a list of terms that you should include in your content (and how many times you should use those terms).

Overall: super helpful and insanely easy to use.


official website:
https://www.clearscope.io/

FAQfox

Keyword ResearchFree

FAQfox is a question scraper tool. I like how you can choose the websites that FAQfox scrapes. So if there’s a particular site that your target audience hands out on (for example, Reddit) you can ask the tool to only search that site.

FAQfox

official website:
http://faqfox.com/

Google Correlate

Keyword ResearchFree

An underrated keyword research tool that comes straight from Google.

Google Correlate is really simple:

It shows you keywords that tend to get searched for together. For example, let’s say you pop “gluten free” into the tool. Google Correlate tells you that people searching for “gluten free” also search for “cheese gluten free” and “flour gluten free”. Very cool.

Google Correlate

official website:
https://www.google.com/trends/correlate

Google Keyword Planner

Keyword ResearchFreeYes

The Google Keyword Planner is the only keyword tool that gives you data straight from the horse’s mouth.

Cool feature: The GKP tells you how likely someone searching for that keyword will buy something from you. How? Look at the “competition” and “top of page bid” columns. If the “competition” and “estimated bid” are high, you probably have a keyword that converts well. I put more weight on this than straight-up search volume. After all, who wants a bunch of tire kickers coming to their site?

google keyword planner screenshot


official website:
https://adwords.google.com/KeywordPlanner

Google Location Changer (SERPs)

Keyword ResearchFree

This handy little tool shows you the SERPs for a specific local area (like Boston)…even if you don’t happen to live there. Helpful for sizing up the first page for local SEO campaigns.

google location changer tool


official website:
https://serps.com/tools/google-search-location/

Google Trends

Keyword ResearchFree

I ALWAYS check Google Trends before pulling the trigger on a keyword. Why?

Because I want to know whether or not my keyword is getting more (or less) popular. If you skip this step you risk optimizing your page around a dying keyword.

Cool Feature: Scroll down to the bottom of the page and check out “Queries”. These are related keywords that you can pop into the GKP to see if they’re a good fit.

Google Trends

official website:
https://www.google.com/trends/

Gookey

Keyword ResearchPaid, New

Gookey positions itself as a “keyword research tool for bloggers”. So it strips out complicated SEO data in favor of a dead simple UI.


official website:
http://gookey.co/

GrepWords

Keyword ResearchPaid

A solid, reasonably priced keyword research tool with an excellent question scraper.

Cool Feature: “Divergent” shows you what time of the year certain keywords tend to spike. For example, if you want to see which gift card keywords tend to perk up around Christmas, GrepWords will show it to you. Ditto with Halloween and keywords related to “costumes”.

grepwords keyword research tool 3


official website:
http://grepwords.com/

HitTail

Keyword ResearchPaid

HitTail does two things very well:

1. It shows you which keywords tend to bring in the most traffic for you (this helps get around the “not provided” problem.

2. Shows you keyword suggestions. I was impressed by their keyword suggestions because they showed me keywords that I didn’t see other tools.

hittail screenshot 2


official website:
https://www.hittail.com/

Imforsmb.com’s Bulk Keyword Generator

Keyword ResearchFree

If you do SEO work for local clients (like plumbers and electricians), this tool can help you find local keywords that potential customers search for. For example, if you tell the tool that your client is a plumber in Boston, it will hand you 40-ish keywords that customers might use in Google.

local seo bulk keyword tool


official website:
https://www.imforsmb.com/tools/bulk-keyword-generator/

iSpionage

Keyword ResearchFreemium

ISpionage is a keyword research tool that’s similar to SEMRush. Yes it has some SEO-focused features. But it’s definitely geared towards PPC peeps.

Cool Feature: “Share of Voice” tells you the potential organic traffic a page gets across Google, Yahoo and Bing.

ispionage


official website:
https://www.ispionage.com

Jaaxy

Keyword ResearchFreemium

Jaaxy is an easy-to-use keyword research tool that specializes in spitting out lots of closely-related keywords. Nice tool.

jaaxy keyword research tool




official website:
https://www.jaaxy.com/

Keyword Eye

Keyword ResearchFreemium

A unique keyword research tool that shows you keyword suggestions as a word cloud. Bigger keywords=more search volume. It also color codes keywords based on Adwords competition (which is a good sign of a keyword’s profitability).
keyword eye 2


official website:
https://www.keywordeye.com/

Keyword Revealer

Keyword ResearchFreemium

Keyword Revealer is a standard keyword research tool with a cool “Keyword Tree” feature. The keyword treee shows you keyword ideas as a tree. And when you click on a “branch” in the tree, a new set of branches appears. Helpful.

Keyword Revealer

official website:
https://www.keywordrevealer.com/

Keyword Snatcher

Keyword ResearchPaid

This tool probably gives you more keyword ideas than any other tool on the market. Why? Because it finds keywords from a bunch of different places, like Ebay, Amazon and even Yahoo. In fact, the last seed keyword I put into it (“paleo diet”) generated 15,000 keywords!

The one downside to this tool is that it doesn’t show you how many people search for the keywords that it spits out. So you need to manually upload the keyword list into the GKP to get search volume info.

keyword snatcher list


official website:
https://keywordsnatcher.com/

Keyword Tool & Content Assistant

Keyword Research, Content OptimizationFreemium, New

A solid keyword research tool with the features you’d expect. But what makes it unique is the “Content Assistant”. This feature gives you a massive list of LSI keywords that you can use to beef up your content.

Keyword Tool & Content Assistant

official website:
https://cognitiveseo.com/keyword-tool/

Keyword Tool Dominator

Keyword ResearchPaid

A keyword tool that scrapes autocomplete suggestions from sites like Google, YouTube, Amazon, Bing and Etsy.

keyword tool dominator


official website:
https://www.keywordtooldominator.com

Keyworddit

Keyword ResearchFreeYes

One of my favorite new keyword research tools. Why? Because it can bring up terms that you’d be hard-pressed to find with any other tool. Instead of seed keywords, Keyworddit scrapes Reddit for the most common keywords people use in a certain subreddit.

keyworddit


official website:
http://www.keyworddit.com/

KeywordIn

Keyword ResearchFree

KeywordIn mashes up seed keywords to create hundreds of new keywords. You can pop these terms into the Google Keyword Planner to see if people actually search for them.

keyword in


official website:
http://keywordin.com/keyword-generator.php

Keywords Everywhere

Keyword ResearchFree

A Chrome extension (also available for Firefox) that dynamically inserts keyword research info into the sites you visit most. For example, Keywords Everywhere will insert monthly search volume CPC info into your Google Search Console reports.

keywords everywhere


official website:
https://keywordseverywhere.com/

KeywordSpy

Keyword ResearchFreemium

A decent keyword research tool. While Keyword Spy is a bit dated (the copy still says “track your rankings in MSN”), it still works OK. The tool works just like SEMRush: enter a domain name into the tool and it will show you a list of keywords that the site ranks for. However, SEMRush is far and away the superior tool.

keyword spy screenshot


official website:
http://www.keywordspy.com/

KeywordTool.io

Keyword ResearchFreemium

An excellent keyword research tool that scrapes Google Autocomplete results.

Although Google said they would be “restricting” access to Autocomplete, KeywordTool.io seems to have found a way around it. I just tested the tool and it brought back a bunch of excellent keyword suggestions just like it always does.

keywordtool.io


official website:
https://keywordtool.io/

Kombinator

Keyword ResearchFree

Even though Kombinator is designed for Adwords, it’s also great for finding keywords that you can use for organic SEO campaigns. Just pop in a bunch of different keywords and the tool will mash them all together. Then upload them to the GKP to check their search volume. Helpful.

Kombinator

official website:
http://kombinator.org/

kwfinder.com

Keyword ResearchFreemium

An insanely easy to use alternative to the Google Keyword Planner. Just pop a keyword into it and you get search volume, estimated bid and first page competition data within seconds.

kwfinder screenshot 2


official website:
https://kwfinder.com/

Long Tail Pro

Keyword ResearchPaid

A very easy-to-use keyword research tool. Enter a keyword and get suggestions. Simple and effective.

Cool feature: Only want to see keywords that have a search volume between 1500-2100? How about keywords with an estimated bid of at least $2.50? Long Tail Pro’s filtering feature makes it easy to see ONLY keywords that you actually want.

Long Tail Pro

official website:
https://www.longtailpro.com/

Power Suggest Pro

Keyword ResearchPaid

Power Suggest Pro is a desktop-based keyword research tool. Enter a keyword and it spits out ideas from a number of different search engines (like Google and Wikipedia). Cool Feature: “Ideas!” give you a list of common terms people use in search engines (like “best X” and “how to fix Y”). Helpful for coming up with new keyword ideas.

power suggest pro screenshot


official website:
https://www.powersuggestpro.com/

SanityCheck

Keyword Research, Content OptimizationPaid, New

SanityCheck makes Google Search Console data MUCH more actionable.

Cool Feature: Striking Distance Keywords shows you keywords that are ranking on the 2nd or 3rd page of Google. This can be a pain to find in the GSC, but this feature reveals the same info with a single click. Nice.


official website:
https://www.sanitycheck.io/

SECockpit

Keyword ResearchPaidYes

SECockpit is probably most advanced keyword research tool on the market. Yes, you enter a seed keyword and get suggestions like any other tool. But SECockpit can do so much more than list out a list of related keywords.

It can spit out low competition keywords. It can show you keywords that get a minimum CPC in Adwords. It can even show you keywords that have YouTube, Ebay or Amazon results on the first page.

Cool Feature: SECockpit scrapes the “Searches similar to…” from the bottom of Google’s search results. This can often unearth keywords that you’d otherwise miss.

secockpit screenshot 2


official website:
https://secockpit.com/

Seed Keywords

Keyword ResearchFreeYes

Let’s face it:

Most people enter seed keywords into the Google Keyword Planner that they pluck out of thin air. But with this free SEO tool you can find out what people actually type into search boxes.

How? Just create a scenario and ask people what they would search for in that situation.

For example, I created a scenario “How would you search for a hotel in Paris?”. You can see the results in the screenshot below. You can even export the list as a CSV file.

Seed Keywords

official website:
https://www.seedkeywords.com

SEMrush

Technical SEO, Keyword ResearchFreemiumYes

SEMRush is one of the few SEO tools that I couldn’t live without. Unlike most keyword research tools, SEMRush works by showing  you your competitor’s top keywords. So rather than grinding away in the Google Keyword Planner, just pop a competitor URL into SEMRush and you’ll see every single keyword that they rank for. #solidgold

Cool Feature: “Pages” reveal the pages on your competitor’s site that generate the most organic search engine traffic. This feature is insanely helpful for executing step #1 of The Skyscraper Technique.

semrush screenshot


official website:
https://www.semrush.com/

SEO Book’s Free SEO Tools

Technical SEO, Keyword Research, Content OptimizationFree

SEO Book has a set of helpful SEO software tools that focus on technical SEO and keyword research.

I especially like their “Keyword Suggestion” gadget. Super easy to use and gives you all the info you need quickly (like monthly search volume, suggested bid etc.).

seobook keyword tool


official website:
http://tools.seobook.com/

SERPStat

Keyword ResearchFreemium

This tool just had a major overhaul. SerpStat remains an excellent keyword brainstorming tool. It generates lots of keyword ideas like before. But this updated version now provides helpful data like search volume, competition and more.

Cool Feature: “Search Questions” gives you questions that people tend to ask around your topic. Very cool.

Serpstat


official website:
https://serpstat.com/

SimilarWeb

Keyword ResearchFreemium

SimilarWeb gives you a bird’s eye view of your competitor’s traffic figures, organic keywords, engagement metrics and more.

Cool Feature: “Similar Sites” show you websites that are closely-related to you or a competitor. Helpful for finding new outreach opportunities.

SimilarWeb

official website:
https://www.similarweb.com/

Soovle

Keyword ResearchFree

Soolve is a free tool that pulls autocomplete suggestions from a handful of different sources like Google, YouTube, Amazon, and Wikipedia.

soolve screenshot


official website:
https://www.soovle.com/

SpyFu

Keyword ResearchFreemiumYes

I hadn’t used SpyFu in over 3 years. And I was pleasantly surprised to find that the classic PPC tool has been upgraded with a ton of new SEO-focused features. In fact they’re keyword competition feature was one of the best that I came across.

Cool Feature: “Keyword Kombat” uncover keywords that a few of your competitor’s rank for. If those sites have similar authority to you, then it stands to reason that you can leapfrog all of them with some amazing content and link building.

And yes, that name reminds me of Mortal Kombat too 🙂

spyfu screenshot 2


official website:
https://www.spyfu.com/

StoryBase

Keyword ResearchFreemium

StoryBase is a long tail keyword research MACHINE. Just enter a keyword and get hundreds of questions and phrases that people use to describe that topic online. Cool.


official website:
https://www.storybase.com/

Suggestion Keyword Finder

Keyword ResearchFree

A suprisingly helpful free keyword brainstorming tool. I’m not 100% sure how it works, but it spit out quite a few unique keywords when I tested it.

Make sure to check “Level 3” so that you get access to the largest list of keywords.

suggestion keyword finder


official website:
http://tools.seochat.com/tools/related-keywords-tool/

TermExplorer

Keyword ResearchPaid

TermExplorer provides you with thousands of keyword ideas and thorough organic competition info. Solid tool.

term explorer screenshot


official website:
https://termexplorer.com/

UberSuggest

Keyword ResearchFreeYes

This was the first tool that scraped Google Autocomplete data. And it’s recently been upgraded with LOTS of new features (including keyword suggestions from YouTube, competition, and filtering).

ubersuggest


official website:
https://neilpatel.com/ubersuggest/

Webtexttool

Keyword Research, Content OptimizationFreemium

Webtexttool is a hybrid keyword research and content optimization tool. Cool Feature: “Overall” lets you know which keywords have the best ratio of search volume and competition.

webtexttool


official website:
https://www.webtexttool.com/

Wordstream’s Free Keyword Tools

Keyword ResearchFreeYes

Even though Wordstream’s free keyword tools are made for Adwords, their set of free tools are helpful for uncovering keywords for your SEO campaigns.

Cool Feature: “Keyword Niche Finder” mashes a bunch of keywords together. When I tested this feature I noticed a handful of keywords that weren’t in any of the other keyword research tools I tried.

wordstream keyword research tools


official website:
https://www.wordstream.com/free-keyword-tools

WordTracker

Keyword ResearchPaid

WordTracker has its own internal index of keywords. Why is this important? Well it means you can come across long tail keywords that the GKP simply won’t show you. WordTracker also provides organic first page competition data.

Cool Feature: “Search for this Keyword” uncovers long tail variations of a given keyword. Repeat until you’ve found the long tail keyword you want.

WordTracker

official website:
https://www.wordtracker.com/

Wordtracker Scout

Keyword ResearchFree

Wordtracker scout is a very cool (free) Chrome extension that finds keywords within a piece of content.You simply need to head over to an article, click the “W” button and the tool will scan the page for keyword ideas.

wordtracker scout


official website:
https://www.wordtracker.com/scout

Rank Tracking tools

Advanced Web Ranking

Rank TrackingPaid

A rank tracking and keyword research tool hybrid. AWR takes some of the features of tools like SEMRush and Authority Labs and puts them under one roof. It also rocks a a solid site audit tool.

advanced web ranking report


official website:
https://www.advancedwebranking.com/

Agency Analytics

Technical SEO, Content OptimizationPaidYes

A kick-butt reporting tool designed for digital marketing agencies. Helps your clients quickly understand what’s going on with SEO and social media. Integrates with Google Analytics, YouTube, Twitter and more.

agency analytics


official website:
https://agencyanalytics.com/

AMZ Tracker

Rank Tracking, Content OptimizationPaidYes

If you sell products on Amazon, AMZ Tracker is a must-have tool. Tracks your rankings on Amazon.com AND international Amazon websites (like Amazon.de).

Cool Feature: “On Page Analyzer” evaluates your Amazon product page for important Amazon SEO metrics like positive reviews and high-res images.

amztracker screenshot


official website:
https://www.amztracker.com/

Authority Labs

Rank TrackingPaidYes

A reliable and easy-to-use rank tracking tool. The cheapest plan tracks 250 keywords, which is more than enough for most businesses. And for those of you that do Local SEO, Authority Labs tracks Google Local results too.

authority labs screenshot


official website:
https://authoritylabs.com/

GeoRanker

Rank TrackingFreemium

GeoRanker is an advanced local SEO (Google Maps) rank tracking tool. As you know, if you track local keywords (like “Boston tacos”), you can’t use most rank tracking tools. You need to see what people in Boston see. Well GeoRanker does exactly that. Choose your keywords and locations and get a report back that shows you your Google organic and Google local results.

georanker report screenshot


official website:
https://www.georanker.com/

Microsite Masters

Rank TrackingFreemium

Microsite Masters is a very solid rank tracking tool.

Cool Feature: “Scoreboard” shows you the keywords that had the most movement (positive and negative). Great for zeroing in on pages that might need attention.

micrositemasters screenshot


official website:
http://www.micrositemasters.com/

NightWatch

Rank TrackingPaid, New

NightWatch is an advanced SEO dashboard with a futuruistic UI. At a glance you can see your current rankings, traffic, keyword distribution, and more.


official website:
https://nightwatch.io/

Pro Rank Tracker

Rank TrackingFreemium

Pro Rank Tracker is a quality rank tracking tool with a great user interface. If you’re tracking hundreds (or thousands) of keywords, you can group keywords into categories to keep things organized.
pro rank tracker


official website:
https://proranktracker.com/

Rank Ranger

Rank TrackingPaid

Rank Ranger is a reliable rank tracker that comes bundles with a handful of extra features like on-page audits, keyword research, and competitor analysis. Nice tool.

rank ranger screenshot


official website:
https://www.rankranger.com/

Rival IQ

Rank Tracking, Content OptimizationPaid

Rival IQ pits your social media and SEO presence against your competitors. It your chief competitor getting more Twitter mentions than you? Are they ranking for a new keyword? This excellent tool will let you know. Had a lot of fun playing around with this one.

rivaliq dashboard


official website:
https://www.rivaliq.com/

Search Latte

Technical SEO, Rank TrackingFree

Want to see the search results for Google.co.uk, Google.de or any of the other 150 international Googles? Look no further than Search Latte. Just enter your keyword, pick an international version of Google, and you’ll see that country’s search results. No proxies or VPNs needed. search latte


official website:
http://searchlatte.com/

SEO Rank Monitor

Rank TrackingPaid

SEO Rank Monitor tracks your keywords against your competitors. Also does YouTube Rank checking.

seo rank monitor


official website:
https://www.seorankmonitor.com/

SERanking

Rank TrackingPaid

SERanking is a quality rank tracking tool that comes bundled with some bonus features like keyword suggestions and site auditing.

seranking screenshot


official website:
https://seranking.com/

Serpfox

Rank TrackingFreemium

SERPFox is a no-fuss rank tracking tool that just works. A great value.

serpfox screenshot


official website:
https://serpfox.com/

SERPs.com

Keyword Research, Rank TrackingPaid

SERPS.com is an enterprise-level rank tracking product with a built-in keyword research tool.

Cool Feature: “Tests” let you test how on page-SEO changes affect your rankings. For example, you can change your title tag, wait a week, and SERPs.com will tell you if that change had an impact.
serps.com screenshot


official website:
https://serps.com/tools/keywords

SERPWoo

Rank TrackingFreemium

A very in-depth rank tracking tool. Show you not only where a page ranks, but how rankings have changed over time. Cool Feature: “Volatility” tells you if a given SERP is stable…or tends to shuffle around.

serpwoo


official website:
https://www.serpwoo.com/

Sistrix

Keyword Research, Rank Tracking, Backlink analysisPaid

Sistrix is an enterprise-level SEO platform that shows you your site’s rankings, social signals, backlinks, anchor text distribution and more. Unlike many SEO tools with a million features, Sistrix is so easy my mom could use it.

Cool Feature: “Keyword Opportunities” show you a list of keywords that your competitors rank for…but you don’t.

sistrix seo platform screenshot 2


official website:
https://www.sistrix.com/

WebCEO

Technical SEO, Keyword Research, Rank TrackingPaidYes

WebCEO is a world-class SEO platform that gives you access to a bunch of quality tools to boost your SEO, from keyword research to technical SEO to rank tracking and even mobile optimization.

Cool Feature: “DIY SEO Guide” gives SEO beginners explicit steps to improve their site’s SEO.

webCEO


official website:
https://www.webceo.com/

Wincher

Rank TrackingFreemium

If you’re on a tight budget, Wincher is the one rank tracking tool that you should add to your arsenal. The free version is pretty nice with weekly updates and 7 tracked keywords. But when you upgrade to the $8/month paid plan you get many of the same features as the big boys (like email alerts) for pennies on the dollar.

wincher rank tracking tool 2


official website:
https://www.wincher.com/

WordTail

Rank TrackingPaid

Wordtail is a nice rank tracking tool that has the features you’d expect from dedicated rank tracking software (like grouping keywords, in-depth reports and competitor tracking).

wordtail screenshot


official website:
https://wordtail.com/

Content Optimization tools

BuzzSumo

Keyword Research, Content OptimizationFreemiumYes

BuzzSumo went from “new kid on the block” to “must-have tool” in the blink of an eye.

And it’s no wonder. BuzzSumo makes finding winning content (for example, if you want to execute The Skyscraper Technique) a walk in the park.

Cool Feature: “View Sharers” shows you who shared a piece of content on Twitter, which is outreach solid gold bullion. “BuzzSumo Alerts” tells you whenever a keyword or phrase (like a competitor’s brand name) gets mentioned around the web.

buzzsumo content tool screenshot


official website:
https://buzzsumo.com/

Can I Rank

Keyword Research, Content OptimizationFreemium

This tool answers the question we’ve all had when evaluating a keyword: “Can I rank?”. CanIRank.com provides a nice breakdown of how your page compares to the first page competition (inducing domain authority, page authority and on-page SEO metrics).

canirank screenshot


official website:
https://www.canirank.com/

EpicBeat

Link BuildingPaid

EpicBeat analyzes successful content in your industry and tells you what tends to work well. For example, the software told me that popular content around the topic of “link building” tended to be video or infographic based. And list posts also tended to do well. Pretty cool.

epic beats


official website:
https://epicenter.epictions.com/epicbeat/explore/

Google SERP Preview Tool

Content OptimizationFree, New

This gives you a preview of how your site will appear in Google’s search results (using Google’s updated title and description length limits).

Google SERP Preview Tool

official website:
https://smartsearchmarketing.com/google-title-tag-serp-preview-tool

Keys4Up

Content OptimizationFreeYes

As you know, adding LSI keywords to your content can boost your rankings. The question is: how do you know which LSI keywords to add? Well this free tool does the job for you. And unlike most “keyword suggestion” tools that give you variations of the keyword you put into it, Keys4Up actually understands that meaning behind the word. For example, look at the screenshot to see the related words the tool found around the keyword “paleo diet”.

keys4up lsi keyword tool


official website:
http://www.keys4up.com/

LSIGraph

Content OptimizationFree

LSI Graph is a handy LSI (Latent Semantic Indexing) keyword generator. Enter a keyword and get a list of terms that you can sprinkle into your content.

LSIGraph

official website:
https://lsigraph.com/

MarketMuse

Content OptimizationPaid

Market Muse scans your content and compares it to similar content on the web. If it finds that other people cover topics that you don’t, it tells you about this “content gap”.

For example, let’s say you have a piece of content about low carb dessert recipes. If MarketMuse finds that your competitors use cover topics “Stevia” and “Agave Nector” — but you don’t — it will suggest that you write about these topics in your content.


official website:
https://www.marketmuse.com

nTopic

Content OptimizationFreemium

nTopic is a “content relevancy” tool. In other words, it scans your content and gives you suggestions to make your post more SEO-friendly. Comes with a WordPress plugin that’s helpful for quickly analyzing and updating your content to boost its on-page SEO.

ntopic wordpress plugin screenshot 2


official website:
http://ntopic.org/

Positionly

Technical SEO, Rank Tracking, Content OptimizationPaid

A rank tracking tool that also does page-by-page SEO analysis.

positionly


official website:
https://positionly.com/

Ryte

Technical SEO, Content OptimizationFreemium

A top-notch technical and on-page SEO tool built with German engineering.

Cool feature: My favorite feature of Ryte is their TD*IDF analysis. TD*IDF identifies keywords that pages ranking for your target keyword tend to use. These terms are excellent LSI keywords that you can sprinkle into your content to bump up your on-page SEO.

Ryte

official website:
https://en.ryte.com/

Schema App

Technical SEO, Content OptimizationPaid

Let’s face it: adding Schema markup to your site can be a confusing pain in the butt. This tool helps you ensure that your Schema is setup correctly from the get-go.

Schema App

official website:
https://www.schemaapp.com/

SEO Plugin By Squirrly

Keyword Research, Content OptimizationFreemium

Ever write a post and wonder: “Is this post SEO friendly enough?”. Then you should give Squirrly a shot. It’s a WordPress plugin that automatically analyzes your content for SEO and human readability.

Cool Feature: Squirrly comes packed with a nice keyword research tool that works within the WordPress editor. In addition to the usual metrics (like search volume), it also shows you if that keyword is a hot topic of conversion online. The tool also shows you the stability of that keyword’s search volume over time.

squirrly seo plugin


official website:
https://howto.squirrly.co/wordpress-seo-plugin-by-squirrly/

SEOptimer

Technical SEO, Content OptimizationFree

If you want a quick-and-dirty look at your content’s on-page SEO, give SEOptimer a try.

This free tool quickly analyzes your page and lets you know if there are any issues (like missing image alt text and broken links) that might be holding you back from page 1.

SEOptimer

official website:
https://www.seoptimer.com/

Solo SEO

Technical SEO, Keyword Research, Content OptimizationPaid

A worthwhile site audit tool that also does keyword research and on page SEO/content analysis.

solo seo screenshot


official website:
https://www.soloseo.com/

Structured Data Markup Helper

Technical SEO, Content OptimizationFreeYes

Let’s face it: implementing structured data markup correctly ain’t easy. So why not let Google’s tool lend a hand? Google’s free tool helps you build proper schema markup quickly and without any fuss.

structured data helper


official website:
https://www.google.com/webmasters/markup-helper/u/0/

Text Tools

Content OptimizationPaid

Text Tools is an advanced LSI keyword tool. It scans the top 10 results for a given keyword and shows you which terms they tend to use. If you sprinkle these same terms into your content, it can boost your content’s relevancy in the eyes of Google. You can also compare your content to the top 10 to uncover LSI keywords that your content might be missing.

text tools screenshot


official website:
https://www.text-tools.net/

TrendSpottr

Keyword Research, Content OptimizationPaid

TrendSpottr shows you content that’s trending on Twitter. So if you want to do some newsjacking or get your hands a hot topic, this tool can help you do it.

trendspottr2


official website:
https://trendspottr.com/welcome

Upcity

Technical SEO, Keyword Research, Content Optimization, Backlink analysisPaidYes

Upcity is one part SEO tool and one part online marketing course.

This means that instead of getting a list of fancy charts and error messages, the tool tells you how to get on the right track. This is perfect for small business owners that do DIY SEO.

Cool Feature: “Curriculum” walks you through the basic steps you need to have an SEO-friendly website in 2015. Tailored to local businesses and people new to digital marketing. You get checklists and video game-style points for completing the important tasks (like creating a Facebook page or setting up an editorial calendar).

upcity screenshot 2


official website:
https://upcity.com/

YoRocket

Content OptimizationPaidYes

YoRocket optimizes your title and description tags to boost your organic CTR. I originally developed YoRocket for internal use at Backlinko. And it worked so well that I decided to release it to the public.

Cool Feature: “Title Tag Testing” allows you to test two titles against one another…and use the one that brings you the most traffic.

yorocket testing


official website:
https://yorocket.com/

Ahrefs

Link Building, Keyword Research, Backlink analysisPaidYes

The best link analysis tool on the market…by a mile.

Ahrefs has a massive index (over a trillion links) that’s updated at least once a day. It’s also super duper simply to use. Because of its excellent user interface and index, Ahrefs is one of the few SEO tools that I use every day.

ahrefs


official website:
https://ahrefs.com/

cognitiveSEO

Rank Tracking, Backlink analysisPaid

An SEO tools suite that focuses on link analysis. Also has a helpful “Unnatural Link Detection” feature that identifies risky backlinks that might have caused a penalty (or can cause a penalty down the road). Solid tool.cognitive SEO screenshot


official website:
https://cognitiveseo.com/

Kerboo

Rank Tracking, Content Optimization, Backlink analysisPaid

Kerboo is an SEO tools suite for search engine marketing pros. Includes backlink analysis, link prospecting, on-site SEO audits and rank tracking. Cool Feature: “LinkRisk” analyzes your link profile and identifies spammy/dangerous backlinks.

kerboo screenshot


official website:
https://kerboo.com/apps/

Link Research Tools

Link Building, Backlink analysisPaid

A solid link analysis tool with some link building features built into it (like link prospecting and outreach).

But LRT’s cool feature is its “Link Detox” tool. This tool automatically scans your backlinks and shows you which links put you at risk of a Google penalty (or links that already caused a penalty). In other words, it makes identifying spammy links super easy. When I ran a test of Link Detox it was almost 100% accurate at differentiating between good and bad links.

link research tools link detox


official website:
https://www.linkresearchtools.com/

Majestic SEO

Backlink analysisFreemium

With a huge, updated index Majestic is one of the top link analysis tools on the market. The tool also has a few helpful propriety metrics like “TrustFlow” and “CitationFLow” that tell you whether or not that site you want to get a link from is authoritative or spammy.

Cool Feature: “Clique Hunter” shows you sites that tend to link to your competitors (but not you). Just pop in a few sites and Majestic shows you the various “cliques” that they belong to. This is a great way to new discover link building opportunities.

majestic clique hunter


official website:
https://majestic.com/

Monitor Backlinks

Link Building, Rank Tracking, Backlink analysisPaid

A comprehensive SEO platform that gives you info on newly acquired backlinks, keyword rankings and site speed. It even sends you alerts whenever one of your competitors gets a new link. I especially love the dashboard because its clean and gives you ONLY the essential info you need.
monitor backlinks dashboard


official website:
https://monitorbacklinks.com/

Moz Pro

Keyword Research, Rank Tracking, Content Optimization, Backlink analysisPaid

Moz Pro is a software suite that contains quality tools for link analysis (Open Site Explorer), on-page optimization, and keyword research.

Cool Feature: Moz’s Keyword Explorer is one of the best keyword research tools on the market. Why? It provides super-helpful info on SERP features that appear in the search results for a given keyword (like the number of Adwords ads, Google News results, and more).

moz pro keyword explorer


official website:
https://moz.com/products/pro

MozBar

Backlink analysisFreemium

Nifty toolbar for Chrome and Firefox that shows you the Page Authority and Domain Authority of the page you’re on.

But the toolbar also shows you the DA/PA of Google search results (this feature only works for Moz Pro subscribers). This is an awesome way to size up the first page competition.

MozBar

official website:
https://moz.com/tools/seo-toolbar

Open Link Profiler

Backlink analysisFreemium

A solid link analysis and reverse engineering tool.

Yes, Open Link Profiler’s index isn’t as massive as the big tools (like Ahrefs and Majestic). But its paid version has some cool features (like on-page analysis and site audits) that can make the monthly payment worthwhile. Also, the free version is the best free backlink analysis tool I’ve ever used. So if you’re balling on a budget and want to see your competitor’s backlinks for free, give OpenLinkProfiler a shot.

Cool Feature: “Hub Finder” is very similar to Majestic’s “Clique Hunter”. Enter a few competitors into the tool and see who links to them (but not you).

open link profiler hub finder results


official website:
http://openlinkprofiler.org/

SEO PowerSuite

Technical SEO, Keyword Research, Rank Tracking, Backlink analysisFreemium

A suite of quality desktop-based SEO tools that include a rank checker, backlink analysis tool, site auditor, and keyword research tool.

seo powersuite


official website:
https://www.seopowersuite.com/

SEO Tools for Excel

Technical SEO, Backlink analysisFreemiumYes

The best “SEO tool for excel” that I’ve used so far. Easily check a site’s backlinks (via ahrefs or Majestic API), social shares, HTTP status, word count, external links and more. All from within Excel.

SEO Tools for Excel


official website:
http://seotoolsforexcel.com/

SEO Weather’s Bulk Metrics Checker

Technical SEO, Backlink analysisFree

How’d you like to see the PA and DA for a big ol’ list of URLs? Pop the list into the Bulk Metrics Checker, hit “go fetch” and you’ll get a handy list.

bulk metrics checker


official website:
http://www.seoweather.com/bulk-metrics-checker/

SEOGadget for Excel

Backlink analysisFree

If you want to pull data from Moz and Majestic into an Excel spreadsheet, the SEOGadget for Excel tool makes it easy.

seo gadget for excel screenshot


official website:
https://builtvisible.com/seogadget-for-excel/

ShareMetric

Keyword Research, Backlink analysisPaid

ShareMetric gives you a lightning-fast screenshot of an page’s social shares, links and Google keyword rankings. Especially helpful if you want to see what keyword a page ranks for in seconds. You’ll need an SEMRush or Moz API to get backlink and keyword info. Nice tool.

ShareMetric chrome extension


official website:
https://chrome.google.com/webstore/detail/sharemetric/lhnijlahkclijpefbcimahdcgcjbmnnp?hl=en

URL Profiler

Technical SEO, Backlink analysisPaid

If you want to check info on a huge list of URLs (like Domain Authority, number of backlinks, whois information, social shares and readability), URL Profiler is the best tool on the market to get the job done.

urlprofiler in action


official website:
http://urlprofiler.com/

WebMeUp Backlink Tool

Backlink analysisFreemium

WebMeUp is a quality link analysis tool with a HUGE index of “897,704,758,673” backlinks. I’d love to see the tool use some sort of authority metric (like Ahref’s Domain Rank). Otherwise it’s hard to separate the wheat from the chaff in your link profile.

webmeup screenshot 2


official website:
https://webmeup.com/

Video SEO tools

Morningfame

Video SEOPaid, New

Morningfame gives you insanely actionable insights on your YouTube channel.

Cool Feature: “Growth Opportunities” tells you which videos performed best… and which videos bombed. That way, you can double down on what’s working.


official website:
https://morningfa.me/

Social Blade

Video SEOFree, New

A great way to spy on your YouTube competitors. On one screen you can see a channel’s monthly views, subscribers and earnings.

Social Blade

official website:
https://socialblade.com/

TubeBuddy

Video SEOFreemium, NewYes

A kick butt tool for getting the most out of your YouTube channel.

Cool Feature: Brand Alerts lets you know where people are talking about you on YouTube. Most other “brand monitoring” tools ignore YouTube. So this feature fills in that gap.

TubeBuddy

official website:
https://www.tubebuddy.com/

VidIQ

Video SEOFreemium, NewYes

VidIQ is a professional video SEO software suite. Includes tools for video keyword research, analytics, and video optimization.

Cool Feature: “Boost”. You can Boost a video to get awesome keyword suggestions for your video’s title, description and tags.

VidIQ

official website:
https://vidiq.com/

WordLift

Content OptimizationPaid, New

WordLift helps you identify entities that you’re writing about… and make those entities clear for search engines. A bit tricky to use, but I see some potential here.

WordLift

official website:
https://wordlift.io/

YTCockpit

Video SEOPaid, New

YTCockpit is one of the few tools out there dedicated exclusively to video keyword research. And it does a nice job. Along with keyword suggestions, you also get a slew of data on the videos ranking on YouTube’s first page (including HD vs. SD, number of subscribers and average views).

YTCockpit

official website:
https://ytcockpit.com/

So…What Do You Think?

Now I want to hear from you. What do you think of this list? Like it. Share it.

Or maybe I missed a high-quality SEO tool. Either way, leave a comment below right now to let me know.

 


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