There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they’re pretty open about that fact that they’re doing…
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1. Where Are the Holes? In a movie set in space, there will always be a “punctured hull scene.” It’s like a Nicholas Sparks movie and terminal illness. First, a rock or a bit of debris punctures the hull. Then an alarm goes off. And then the space denizens panic. What’s the first thing…
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Google’s products aren’t really products. They’re portals. Just like a highway isn’t really a product even if it’s a toll road run by a private corporation. The real product is access. Google gives access to information. Gmail gives access to communication. How does Google make money from these things? Ads. For a while, e-mail marketing…
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What Is “Competitive Analysis”? Competitive analysis is the process of analyzing your competitors, which are the people you’re trying to run against in specific markets. If you’re somebody that is interested in providing a website that sells shoes and such, you’ll be going head-to-head with all of the other consignment stores and such around the…
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I genuinely wish Barbara Corcoran would run for President. Not because she’s rich. Not because she has any kind of political experience (she doesn’t). But because of her humility and wisdom. Barbara Corcoran did not grow up rich. She lived in a two-bedroom apartment with ten siblings. She struggled through school due to her undiagnosed…
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Your competition is beating you really badly in the search results. So what are you planning to do about it? Have you conducted any research on your competitors? Have you analyzed their content marketing strategy, for example, and found out why they get so much more traffic than you? Well, clearly they are doing something right and…
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With tools such as SEMrush and Moz, you get to take your SEO game up a notch and come out with truly astounding results for your blog, business, and clients. If you’re reading this, then you’re probably deciding whether to invest in one of these SEO tools. You may have tried the free version of…
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#1 TOOL FOR SEO ANALYZING – Tryout for free There are some great tools available to help webmasters with their SEO. Unfortunately. Many tools require subscriptions and paying for them all can very expensive. However, there are also quite a lot of free tools available and many of the subscription services do offer valuable free…
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According to data referenced in a recent piece in the New York Times, titled “Blogs Falling in an Empty Forest”, approximately 95% of blogs fail; the piece, that analyzed several failed and “retired” bloggers, to understand why they quit, came to the conclusion that many blogs fail due to lack of readership. Luckily, I’ve grown…
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Strong content is fundamental to all forms of marketing – social media marketing, SEO, PPC, PR, and email marketing.
