Your Sales Funnel is a Sieve: Here’s How to Plug the Holes





 

1. Where Are the Holes?

In a movie set in space, there will always be a “punctured hull scene.” It’s like a Nicholas Sparks movie and terminal illness.
First, a rock or a bit of debris punctures the hull. Then an alarm goes off. And then the space denizens panic.
What’s the first thing they do? Look for the hole.
This is your first step. Look for the holes in the sieve.

Hole #1: Little Data Tracking

I recently had to run at night on a mountain trail. If I hadn’t had my headlamp, what would have happened? I’d have literally bit the dirt (and probably a granite rock the size of grandma).
Lack of data tracking is like lack of headlamp on mountain trails at night. The light gives me visual data on the trail so I can change course when needed.
Same with sales funnels. If you don’t have data on your middle conversions, you have no idea what’s working and what isn’t. All you have is the result.
You can’t fix the holes in your sales funnel because you aren’t actually looking for holes. You’re a Sales Jumblie ignoring your friends who think you’re gonna drown!

Hole #2: Follow Up?

Sales funnels are never set it and forget it. Yet, 48% of sales reps must think this is true. They never follow up with a prospective or a lead.
Sometimes it takes as many as 12 contacts to make a sale. That’s the full definition of try-try-again. If you think 12 follow-ups is a waste of your time, maybe you should go and do something else.

Hole #3: Wasting Time With Lead Generation

You can find a billion articles online about lead generation. It’s a hot topic. They think that if they stuff as many people as possible into their funnel more people will drop through.
The problem is: at a certain point, the same number of people drop through no matter how many leads you generate. It’s like a conventional real-life funnel. The end is only so big.
Stop lead generation research right now. You probably get enough leads already. You’re wasting your time and expending too much energy. Just relax, ok?

2. How to Stop Up the Holes

In a “punctured hull scene,” once the protagonist finds the hole, they frantically look for something to plug it with. If they don’t plug the hole, all their oxygen will be gone and the pressure will equalize meaning they will die in a vacuum.
For a space hero, this could mean any number of things. A fire extinguisher, a metal crate, or even a piece of metal alloy bigger than the hole.
There are a variety of ways to fix your sieve and turn it into a real funnel.

Fix #1: Track Those Touch Points

No matter when a customer or lead makes contact, track it. This means that if a customer has already purchased something and they come back again, you track it.



If they’ve come back three times without ever purchasing, track it. This is called touch-point tracking. From here you follow leads all the way to full conversion if they make it.

Once you’ve tracked this data, you can begin to make a customer journey map. You can then replicate this journey for your most legitimate customers and leads.



Fix #2: Simply Follow Up

Again, 12 times might be the charm. Keep going.

There are easier ways to do lead follow up than manual e-mails and phone calls. E-mail automation is a thing.

Automate your sales process as much as possible. This will allow you more time to find new leads while courting current ones.

This also means you’ll be able to run a 24-hour sales funnel operation.



Bots can help with this. Say you’re a small college trying to attract students. You can’t have an admissions digital marketing rep on call 24-7. But a bot can cover the time when your rep is sleeping.

Fix #3: Offer Something Irresistible for Free

There’s a lot of schlock on Amazon that’s free. And most of the schlock doesn’t get read.

This should be a valuable lesson for anyone trying to generate leads. You’re wasting your time with free scholck.

If it’s not worth your time to even engage, why would you even click?

Opt-in’s are great if they actually shove people toward the end of your funnel. But you’ll need to drive people in with limited time offers.

Without FOMO, you’ll never get people close to the end of your funnel. This is the step beyond generation you need to focus on.

Now You’re a Wise Jumblie

Now you can go to sea in a funnel…oh, wait, the metaphor breaks down there. I guess you now have a fairly leak-proof and effective funnel.
Where have you seen your funnel be ineffective? Let me know down in the comments below and maybe I can help you patch them.
 

How to Keep Gmail’s Promotions Tab From Killing Your E-Mail Marketing





Google’s products aren’t really products. They’re portals. Just like a highway isn’t really a product even if it’s a toll road run by a private corporation. The real product is access. Google gives access to information. Gmail gives access to communication. How does Google make money from these things? Ads.



For a while, e-mail marketing was a free-for-all game. If you did it right, you could avoid spam filters and you were golden.

New Rules to Play By

Google changed the game. As a user, I’m thrilled. I get to choose when promotional e-mails pass before my eyeballs because Google automatically shuffles my e-mails into categories. But as a marketer, I’m not so thrilled.

Conventional e-mail marketing is 40 times more effective than social media at acquiring new customers. But will that be true in the age of the Gmail tabulation system?

You can circumnavigate this new system. Let’s look at how that’s possible.



1. Use List Segmentation To Get People’s Attention

It’s utterly tempting and easy to send out generic e-mails. You could capture a wide audience this way, right? Wrong.

If you send out the same e-mail to all your customers and leads, chances are you’ll minimize your impact. This is where segmentation comes in. You’re creating personalized lists for customers of various types and targeting each group.

Google will move your e-mails out of the promotions tab if your customers click on an e-mail and interact with a link. You’re more likely to get customers to do that if you’re using the list segmentation technique.

2. Avoid Promotional Language

In traditional marketing, words like “free” are old standbys. People gravitate toward things that are either free or will save them money. If you’re going to avoid the Gmail promotional tab, you’re going to disavow this habit.

Gmail’s filter uses similar technology to the Google search engine. It can determine context and it can “read” your e-mails. Starting with the subject line, eradicate any promotional language.



Make the subject line as personal as possible. Even if you weren’t avoiding the promotions tab, this is just good e-mail marketing.

3. Don’t Change Your Identity

If you’ve already registered with Google, they will know your e-mail address and know it’s connected to a business. Repeat after me: “That’s OK”

The promotional tab isn’t the only place business e-mails might end up. Social and Updates are two categories more likely to receive engagement than the promotional tab.

If you do change your name and e-mail address and attempt to re-register, you’re only doing harm. If Google figures out you’ve done this, kiss your e-mail marketing goodbye. You’ll be stuck in Spam bin hell forever and ever, amen.

4. Links in Moderation

E-mail marketing is the new SEO. You have to craft the perfect e-mail to get past Google’s sniffers. This means no more link stuffing in your e-mails.

One clear CTA with a link attached is all you need.

Also, be sure to avoid linking to your social media pages at the end of the e-mail. Nobody does that except marketers.

Conclusion: Less is More

Essentially, e-mail marketing hasn’t changed much since the promotions tab came into existence.  Less is always more and it always has been.

 

 

Competitive Analysis for Entrepreneurs





What Is “Competitive Analysis”?

Competitive analysis is the process of analyzing your competitors, which are the people you’re trying to run against in specific markets. If you’re somebody that is interested in providing a website that sells shoes and such, you’ll be going head-to-head with all of the other consignment stores and such around the world. As a result, it’s always a good idea to analyze the competition and see what’s trending (in regards to some of the better brands on the market).



If a company is incredibly successful, odds are you’re going to be analyzing their ways quite thoroughly. There are many different aspects of competitive analysis that need to take place, which is what we’ll be covering here today. Google SEO keyword analysis isn’t the only thing you’ll need to ponder, as there are plenty of other things that could help propel a company into popularity.

In order to put together a successful business, you need to be taking initiative when it comes to marketing. To make the most out of your marketing campaigns, you’ll have to understand what makes your target demographic tick – as well as look at what as been successful before you. This article is going to cover how you can go about handling the competitive analysis process, as well as cover terms and phrases that might pop up throughout the entire ordeal. Without the right information under your belt, competitive analysis is going to be the most difficult thing you’ve ever done for your business.

 

How Important is the Property Marketing Plan?

If you’re asking this question, it’s quite obvious that you don’t know how much weight a marketing plan can bear upon your success. Marketing plans are essentially in order to make sure that your business is in good hands, especially when you’re jumping into a relatively competitive industry. If you aren’t ready to effectively market your products or services, then you really aren’t going to get anywhere major.

There’s a reason why some of the largest corporations that the world has ever known sport an abundance of commercials. We all know their brand name and logo because they keep it all in front of us, consistently running advertisements on television and the internet (among other things). The right marketing plan could grace you with things such as:

More Customers – When you have a high-quality marketing plan set in place, you’re going to notice an increase in the amount of sales/business you’ve been seeing. More customers are going to translate into more money, which is critical (and essentially what you’re striving for, these days).

More Experience – Once you’ve put together a single marketing plan, it’s going to get easier and easier. As time progresses, you’ll understand how certain industries tick, and you’ll be able to navigate them (on a marketing level) with complete ease.

More Freedom – The better the marketing plan you put together, the more popular your business is going to be. When you’re a household name, people are automatically going to be drawn towards your services/products. This allows for more freedom when it comes to marketing, as well as many other traits.

In order to curate the right marketing plan, you’ll have to have the right people on your payroll, as well as an abundance of information on the industry at hand. If you’re an expert in your respective marketing industry, you already have an upper-hand. Use that to your advantage and appeal towards the competitors.

Identifying the Competition

This is the portion where you’ve got to identify the competition at hand. If you plan on entering the sports equipment market, you don’t need to be analyzing a technological company; it’s all about maintaining relevancy. If you notice any successful sport equipment business around your local area, try and add them to the target list. From there, you can expand out and look at some of the largest brand you can find within the industry.



When you’ve got a few targets you want to look at, try and see everything from the customer’s point of view. What products are they offering that many other places don’t? What’s the building like? Are the staff friendly? You could ask about 100 different questions right off of the bat, all of which should be taken into account.

You should also probably be worried about looking at it from a business point of view, as that’s how you’re going to be perceiving it most of the time. Is it a difficult industry to navigate? Are there enough potential clients to keep your business in good standing? Look at some of the assets they withhold, and try and plan out how you can compete against them in the marketplace. In order to make the most of your SEO competitor analysis process, you need to figure out their weaknesses. This will allow you to thoroughly plan out (and execute) the right steps needed to succeed.

Going Through a “PEST” Analysis

One thing that I would seriously recommend, is going through a PEST analysis. PEST is an acronym which stands for ‘Political, Economic, Social and Technological’ – it’s a test that looks at the 4 different traits and fields that could be associated with your competitors. You go through a PEST analysis to make sure that you’re well-aware of your competitors’ pro’s and con’s, and when they plan on making a drastic change. When you mix this with the use of the right SEO competitor analysis tool online, you’ll have a lot of important information to work with.

This is pretty much the practice of knowing whenever your competitors make a change, or anything PEST-related changes. If they release a new advertisement campaign, you’ll know about it; and if they release a new product, you’ll know about that as well. Not only that, but you might even be able to build upon a marketing strategy of your own (through the use of inspiration from competitors). The PEST process should keep you in tip-top shape, and always updated when it comes to competitor-related releases. It’s important that you’re not only on top of the target demographic, but the people you plan on going up against as well.

Political – If your competition has a political influence of any sort, local mayor candidacies and such might have an effect of how well they do with marketing.

Economic – Money is always going to be something that is taken into account, regardless of what you’re doing with your life. It makes the world go around, and it definitely has a drastic impact on marketing campaigns. If there are economic problems within a business, odds are there are going to be changes.

Social – Look at their social media presence and see if they’re consistently growing. If so, how are they doing it? When are they posting? What are they posting? There are a lot of questions to ask here, especially since social media is so popular these days.

Technological – Changes in the technology being used (in regards to a business) may have an impact on the way they approach the industry. Look out for changes, and jump on top of anything that might drastically benefit your brand.

Questions to Ask Yourself

There are a few questions that I would suggest you ask yourself before diving into a marketing battle, especially if you’re in one of the industries that has a lot of potential competition to take into account. Keyword research SEO services can give you the right keywords, but they won’t allow you to naturally beat out your competition – that’s what analysis is for. The questions I would suggest you ponder to yourself would be:

Who are the competitors you’re going up against? – You need to know who you’re ultimately going to be challenging. As a result, it’s important to identify the proper competitors.

What kind of products or services are they offering up to people? – Figure out what they have to offer, as well as look at some of their most popular options. This will help solidify the amount of popularity that these things sport within your market.

What types of past strategies have they worked with? – By looking at the past strategies that they’ve made use of, you might be able to determine exactly how they’ve maintained their success over the years.

What does their market share look like? – If they hold a hefty amount of the market share, you can bet your bottom dollar that it’s going to be a pretty tough competition.

Are they incredibly aggressive/well-funded when it comes to advertisements? – The more money they have to blow, the harder it’s going to be when you’re looking to “overthrow the top brands”.



Are they very competitive? – If they’re ready to compete, you can know that it’s going to be a battle before you even get into the meat of things. It’s nice information to have, and can prove relatively useful in the future.

Do their strategies directly affect your business as a whole? – If they’re going things that are going to have a direct impact on your sales or advertising techniques, it needs to be taken into account. It doesn’t mean you should avoid the market altogether, as opposed to just take a much more secure stance.

Do you share strengths and weaknesses? – If you share strengths and weaknesses with a successful company, odds are you can follow exactly in their footsteps.

Are they a large threat? – If they serve as a large threat within the marketplace, it’s going to be a relatively large hurdle to overcome.

These are a few questions that should give you a better insight on your competitors, which will allow you to make the most of SEO competitor analysis process. It can very well be the difference between turning a bit of a profit, and really raking in the cash; as a business owner, you always want to turn as much of a profit as possible. Money is the name of the game, and when there is money to be made, there is going to be competition. That’s the way of the world!

PPC – How Are They Doing It?

A lot of businesses rely on PPC (pay-per click) advertisements to keep them in the popularity realm these days, which is going to make things much tougher. For example, some industries are going to call for a much higher rate when it comes to a PPC campaign. Not only will PPC ads help you drive traffic towards your projects, but it’s also much easier than trying to constantly outrank your competitors. The only thing is that you need a reasonable budget to work with. Analyze the PPC process that your competitors are taking part in, and try to work with it for your own gain. Google AdWords is the most optimal tool out there for PPC purposes, and the ‘Analyze Competition’ tool (which is strictly used for Google AdWords purposes) will make things even easier. It allows you to monitor your competition and compare your PPC campaigns to theirs. Even if your competitors are still constantly beating you out, you’ll at least be able to learn from them.

Use the keyword research SEO process to determine which terms you could be targeting for your PPC campaigns, and then see if your competitors are applying them as well. If they are, you’ll know that you are on the right track!

Link Profiles

Comparing the link profile that you sport alongside your competitors is necessary, as it allows you to see how many backlinks they’ve built (as well as where these backlinks are pointing to). In order to make the most out of your SEO practice, comparing competitor link profiles to your own is a process that you should keep consistent. Constantly update it and figure out whether they’re making a major push or not, because it could be the difference between maintaining your current spot, or getting pushed off the block. If you can potentially spot any major link building activity, you could combat it with some of your own. In order to keep your brand renowned and popular, you’re constantly going to struggle with the competition; this is just another aspect to aid you. Link profiles shouldn’t be looked at as the only way to go about optimizing your SEO process, but comparing one another is always good.

On-Page Optimization (and Why They Take Such a Long Time to Handle It!)

On-page optimization is something that you should be taking a look at as well. Notice that a certain webpage was built with keywords in a specific location? Maybe they have a section where the most popular product is currently present? There are plenty of ways to go about optimizing the on-page SEO of your websites, and it’s one of those things that is quite easily forgotten. On-page optimization could follow things like:

How long is the content that they are using (word-wise)?

What types of keywords are they focusing on for individual pages?

What does the layout look like?

What colour scheme are they using?

How many pages are present?

On-page optimization has the ability to go above and beyond those few questions, but it’s up to you to understand what the competition is doing to get ahead. If you see fit, you can draw inspiration from your competitors to better your own page. Make sure that you don’t copy them step for step, meaning that you don’t use the same colour schemes in the same sense (among other things). You should always strive to make changes, as opposed to just blatantly copying the next person up; ideas that are just regurgitated in a brand new from might not always provide a splendid return. Innovate and create as you please, especially when it comes to using the competition as a reference.

Where Else Can I Gather Information?

The internet is a vast place, and will offer up a lot of information about your potential competitors. If you want to get serious about gathering and researching, it’s a good idea to broaden your mental horizon. There are a lot of different information sources out there, and plenty of them are going to offer up some pretty intricate insights. Some of them are going to be relatively obvious, whereas others are going to leave you scratching your head a little bit. Check out some of the most optimal information sources on the planet:

Advertisements – We touched on this a little bit already, but your competitors’ advertisements can give away a lot of information. You can get a feel for the type of budget they’re working with, as well as the customers that they are looking to target. It will tell you the price point they’re offering up, as well as the different products and services available as well.

Sales Pamphlets/Brochures – Have your competitors ever handed out a pamphlet or a brochure of sorts? Well, they’re the perfect place to fish out information in regards to your competitors. They’re trying to make a sale with these things, so it’s going to show; price, product and service, location, and even give you a feel for the type of advertisements that your competitor will be putting out.

Databases (Reference Books) – Census organizations are always going to offer up a plethora of information, such as; the Quarterly Financial Report for Manufacturing, Mining and Trade Corporations, or even just Economic Censuses.

Magazine/Newspaper Articles – Is there an article talking about your competitors unveiling a new service? Maybe they’re just letting people know about their brand new pricing change, which gives customers more bang for their buck. It could also tip you off in regards to any future implementations that may occur, or even just reveal some negative information about them. In most instances, ethics are going to be thrown out the window when it comes to competition; especially for those business owners that seemingly lack morals! In any case, it’s still good information to know of. Visit your local public library and look up some stuff on your competitors; odds are you’ll hit a gold mine of sorts.

Annual Reports – Annual reports are conducted on a yearly basis, meaning, you’ll have an entire years-worth of information to skim through. This should allow you to identify the financial information behind your competitors, like how much product they were able to sell that year. It’s also going to show you how much of a profit they’ve turned! If you’re competing against a privately-owned corporation, you may be able to get annual reports from a friend who owns stock in said company.

Observe – Head out to the local retailer and observe some things for yourself. Don’t try and put on a character or person of sorts, as that’s downright deception (something that competitors don’t take kindly to). If you have a product being distributed out to retailers, you can check the shops to see what the inventory is looking like. Compare how many products of your brand are on there, versus the products of your competitors.

Competition Analysis in a Nutshell!

There are a lot deeper things to cover when it comes to competitive analysis, but that’s all stuff you’re going to handle when the time rolls around. For now, you can understand just how important it is – as well as how to actually go through the process yourself. There are a lot of potential entrepreneurs out there that just want to stay ahead of the game, and this is something that can help them achieve that. In order to compete with the big corporations and competition, you’ll have to think like them. They say that imitation is the sincerest form of flattery, which is definitely the case here; you want to be just as successful (and respected) as the competition you’re going up against. Never back down from a challenge, but be reasonable with your expectations! The analysis is so that you can make calculated risks, in a sense – something that could seriously benefit just about anybody.

 

How Barbara Corcoran Turned $1,000 into an Empire – Entrepreneur Wisdom You Have To Read (2018)





I genuinely wish Barbara Corcoran would run for President. Not because she’s rich. Not because she has any kind of political experience (she doesn’t). But because of her humility and wisdom. Barbara Corcoran did not grow up rich. She lived in a two-bedroom apartment with ten siblings. She struggled through school due to her undiagnosed dyslexia and was often considered the “dumb kid” in school. She worked 22 different jobs before she became rich. It wasn’t until she met a guy in real estate that her life began to change.



1. Where Is Barbara Corcoran Now?

Now, everybody knows Barbara Corcoran for Shark Tank, a TV show where entrants get to compete for the attention of investors. Corcoran is one of those investors.

Her years of experience in real estate gave her a keen eye to suss out the best investment opportunities and shy away from bad deals. She’s the kind of investor Trump wishes he could be.

When sizing up contestants, Cocoran looks at whether the contestants can stand up to the scrutiny of the “sharks.” She herself muscled through a hard life when she was younger and always hires people who can do the same.

But before you start to think that Corcoran is some hard-ass with a penchant to hold herself above others, know that Corcoran never forgets where she came from.

While she is worth millions, she flies economy instead of first class. She even saves up her airline miles for relatives rather than use them for possible upgrades. Although, Corcoran does bring a gourmet meal onto the plane. She believes that it’s your responsibility to make the best out of every situation you’re in.

She waited until her 40’s to have children, but once she did, they were taught humility. When her son was five, he asked on a plane, “Why can’t we sit in those big seats?” Her reply? “Get a job.”



It sounds harsh, but when you’re raising children who never knew want or worry, you have to teach them the value of work. Gordon Ramsey treats his children similarly. He doesn’t let his children sit in first class with him because they “haven’t worked nearly hard enough to afford [it].”

Sold Her Company

Corcoran sold her real estate company for $66 million in 2001. It was a company of over 800 employees that she had built from the ground up.

She sold the company because she wanted to focus more on her children. But Corcoran, having lived a life of hard work, couldn’t just stay home. She began making appearances on shows like Good Morning America and the Today Show.

Then, in 2009, Mark Burnett asked her to join a reality TV show Shark Tank. This is the Barbara Corcoran we know now. Successful, rich, and a full-fledged TV personality.

But how did Corcoran get here? It all began with a $1k loan and a budding romance.

2. How Barbara Corcoran Turned $1k Into an Empire

In the 1970’s, Barbara Corcoran was a waitress at the Fort Lee Diner. She was only 21. She met a guy named Ramone Simone who offered her a ride home.

The two became friends and about a year later, Ramone suggested they start a real estate company together. They pulled out a one thousand dollar loan and split it evenly.

Naturally, they called the company Corcoran-Simone.



The off and on romance only lasted seven years. They broke up the company when Simone decided to marry Corcoran’s secretary.

At that point, Corcoran had one thousand dollars to invest again and she began her own company, the Corcoran Group.

Her First Sale on Her Own

Every entrepreneur remembers when they made their first dollar on their own without the help of a boss or a partner. It’s usually a fond memory.

Corcoran’s first sale was an apartment rental for the Gifunni Brothers, a building where she secretaried previously. It was an L-shaped studio apartment.

When she went to place the ad, she noticed that every other apartment offer read the same. She went to Gifunni and asked if they’d be willing to build a partition so she could advertise a den. The super agreed and she placed an ad that said, “1 BR Plus Den: 340.”

All other ads read, “One bedroom 320 a month.” She got 80 calls the next day.

Splitting the Business

Corcoran-Simone hadn’t officially split off at this point. And Simone showed up looking for his half of the new business. They split the clients 50-50 and Corcoran eventually moved a floor above.

She says that her choice to move up a floor was a positive psychological move. Being below the guy that dumped her for her secretary would have hampered both her mood and her ability to work.

Over the next twenty years, the Corcoran Group went from a one-woman show to a company of over 800 employees. Barbara Corcoran built an insanely successful career off of that one sale.

What Can We Learn From Barbara Corcoran?

Corcoran saw something other people didn’t. While her move to build a partition to create a “den” in her apartment rental was a gimmick, it set her offer apart from others.

When selling either a product or yourself, find a way to set what you’re doing apart. This could mean honing in on a vertical or merely flaunting what you’ve got. Are you better at something than most people? How can you use that to help or impress others?

Barbara Corcoran devoted her later years to setting herself apart. She claims that even now she works harder than anyone her age.

If you want more entrepreneurial advice, check out our other articles!

 

 

SEMrush vs MOZ: Which is the Best SEO Tool?





With tools such as SEMrush and Moz, you get to take your SEO game up a notch and come out with truly astounding results for your blog, business, and clients. If you’re reading this, then you’re probably deciding whether to invest in one of these SEO tools. You may have tried the free version of one of these or both these SEO tools and are now considering whether it’s worth it to upgrade to the full version. Well, you’ve come to the right place.



Even if you’ve never tried any of these SEO tools, please read this post to learn more about their features and how you can leverage the power of these tools to improve your site’s search rankings.

In this post we will compare two of the most popular SEO tools and see how they compete against each other on features, ease-of-use, and pricing.

 
Basic Plans (Comparison) SEMrush Pro Moz Pro
30 Days Free Trial SIGN UP NOW SIGN UP NOW
Pricing $99.95/Month $99/Month
Users Included 1 2
No. of Sites to Track 5 5
Total Pages to Crawl 100,000 250,000
Tracked Keywords 500 300
PDF Reports 5 5
Tracked Social Media Profiles 50 NA

SEMrush: Overview

Just giving a search on Google with the keywords “SEO tools” will show you exactly how complicated and crammed up the SEO world is. There’s a tidal wave of resources out there and while most of these tools are loaded with features, they can make our lives complicated. But most bloggers, SEO gurus, and agencies will agree that SEMrush probably provides the best bang for buck.

I use SEMrush for pretty much everything I do. I use it to find new keyword opportunities, do backlink analysis, and to spy on competitors’ keywords. (To learn more about how SEMrush can help you crush your competition in search rankings, read this post)

If you know the current state of SEO, you know just how important long tail, low- competition keywords are. And that’s exactly what SEMrush allows you to do. Paired with Google’s AdWords Keyword Research tool, you can truly obtain a few very lucrative low competition keywords and create/optimize content that ranks well in search engines.

How to Use SEMrush

If you’ve never tried SEMrush before, then you can read this section to know how to start. Others can skip this part of the post and move on to the next section to read the rest of the article.

To get started, you’d need an SEMrush account. If you don’t have one, you can register for a free SEMrush account using the link below. This will give you 1 month free access to SEMrush PRO (actual value – $99.95).

Save $49.97 on SEMrush PRO with our Exclusive 14-day Free Trial

SEMrush Dashboard - How to use SEMrush

Once you’ve registered and logged into your free account, you’ll find the default search bar like the one shown above. From here, select Organic Research from the left sidebar. Next you can type the domain name of your competitor to see the keywords they are ranking for. For this example, I used SEMrush website to check the keywords they are ranking for. The results for your search should look something like this:



SEMrush vs MOZ

The next step is to set filters to find the top 10 keywords for which your competitor is ranking for (this is just an example. You can set any parameters you deem fit for your competition analysis). Make sure that the monthly search volume for these keywords is at least 10+. Once you’ve applied the filters, the results page should look something like this:

Which is the best SEO tool: Moz Pro vs SEMrush

Once you have the data for top 10 keywords that your competition is ranking for, you can optimize your own keyword strategy and content to make sure your website ranks well for each of these 10 keywords.

In some cases, your competition might be already a big player in the market with several backlinks and other SEO factors to back them up. In this case, what you can do is chase ‘low hanging fruits’ aka long-tail keywords with low-medium competition. These are the keywords where the search volume is low, but the traffic is high since there is little to no competition. For example, instead of trying to optimize your site for the keywords ‘meditation retreat’, you can optimize your site for keywords ‘buddhist meditation retreat in singapore’ which is a long-tail keyword with low search volume, but good traffic.

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With your free trial account, your searches are restricted to 5 per day and the results are limited to 10. The best part about SEMrush is that you can check not just Google ranking results, but also Bing (US). You can also check how your website and your competitors are ranking in 26 countries. Below is the list of countries where you can do competition and keyword analysis.

SEMrush vs MOZ Pro: Best SEO Tool

With the paid version of SEMrush, you get the following features:

  • Site Audit: This is one of the best features that SEMrush offers. You can do a site audit to find and fix the issues with your website. SEMrush offers ‘health percentage’ of your site and notifies you via email whenever the health percentage of your site is at risk.
  • Position Tracking: With the pro version of SEMrush, you can select up to 100 keywords and see how your website is ranking on search engines for these keywords. You can frequently monitor your site’s performance and do the necessary optimization to make sure you rank well for all these keywords.
  • Backlink Audit – You can conduct deep link analysis of your own site as well as your competitors’ site. By doing a deep link analysis of your competition, you can uncover a few backlink opportunities. The more relevant backlinks you have, the better will be your search ranking.

You can do all these and more with a PRO subscription of SEMrush. My suggestion would be to first try their free 30-day trial and use all these features yourself. You can click here to get a complete list of their features.

Verdict: SEMrush is the best SEO tool which is highly recommended by most SEO gurus. If this is the first time you’re investing on an SEO product, then SEMrush is the tool you should opt for because it that allows you to do organic keyword research, spy on competitors’ data, and build powerful backlinks. Is it worth the $69.99 per month? Yes and it’s worth every penny. When used to its potential, the ROI is pretty strong with this one.

 

MOZ: An Overview

Started way back in 2004 by Rand Fishkin, MOZ first started as an SEO consulting company before they developed their first SEO tool. Fishkin has established himself as a thought leader in the SEO space and is one of the most resourceful and respected marketing gurus you can follow on Twitter to learn some very important SEO and content marketing skills. But when it comes to their flagship SEO tools, I’ve mixed feelings.

To get started, let’s talk about some of the good things that Moz offers. The best part about Moz is that pretty much everything good about it is FREE. So if you’re on a shoestring budget and don’t want to invest on SEO tools yet, but still want to ensure that your site ranks well, then the free services offered by Moz are industry standard.

All of these tools below are free and you can use them to improve the search visibility of your site:



  • Open Site Explorer – You can track your link profile and uncover link building opportunities using this free tool
  • Keyword Explorer – Helps you find the best keywords in your niche
  • MozBar – Perhaps the best among the free tools offered by Moz, MozBar is a Google Chrome extension offers you a glimpse into your site’s Page Authority (PA) and Domain Authority (DA), both crucial metrics, on a regular basis. Your site’s PA and DA change on a monthly basis, so it’s important to keep a watchful eye on how your site is measured in these terms. Moreover, you can perform keyword research and link analysis of the sites you visit right from the browser bar (like shown below) without having to access the dashboard. You can get your Moz Bar Chrome extension for free here.

MozBar: SEMrush vs Moz

If you’re using Moz for free, then you can give up to 3 searches per day. For the example below, I gave a search on Moz.com to find their DA and PA and to get a fair idea about their backlink profile.

Moz vs SEMrush: Which is the best SEO toolNow to the part that isn’t that good. Having been impressed with the free services offered by Moz, I decided to take the plunge for paid subscription and found myself a little underwhelmed.

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I didn’t mind paying the $99 per month price for standard subscription as long as the tools offered were worth that sum. Being a fan of Rand Fishkin, I so wanted to like Moz Pro, but it fell short of my expectations. I found myself using it less and less and cancelled the subscription to look for better and cheaper alternatives.

Having said that, Moz by no means is a bad SEO tool. I still use their free tools such as Open Site Explorer and Moz Bar for SEO to keep a track of my sites’ PA and DA. Moreover, Moz has some incredible SEO and content marketing resources which you can download for free from here. If you’re a beginner, then Moz has some of the best resources which you can read to familiarize yourself with SEO tactics. Their Beginner’s Guide to SEO is perhaps the best SEO guide I’ve stumbled upon in recent times.

They also have an amazing blog which I visit regularly. Whiteboard Friday, a video series featuring Founder/CEO Rand Fishkin, is something that you should tune into every week.

But if you were to ask me if I’d ever subscribe to Moz Pro for $99/Month, my answer would be No. I’d like to emphasize that this is my personal experience with Moz. There are people who swear by Moz and they may be able to elaborate more on the paid services offered by Moz. Perhaps they have been able to find time to use it to its full potential. For me, everything good offered by Moz is free and if you had to invest in an SEO tool, it’d be SEMrush.

Try Moz Pro FREE for 30 days

 

SEMrush vs MOZ: Which SEO tool should you buy?

(Update: SEMrush revised the pricing of their plans in Jan 2017. Their standard plan which was priced at $69.95/month is now worth $99.95/month, Guru plan which was priced at $149.95 is now worth $199.95, and their business plan which was priced at $549.95 is now worth $399.95)

If you were to compare the free tools offered by each of these, both have their own strengths and limitations. However, MOZ offers a free 30-day trial which is akin to Moz Pro’s full version.

With SEMrush, you are required to register an account to get your free 30-day trial which has several limitations. Your searches as well as search results are limited to 5 and 10 per day respectively. But if we were to compare the features offered under paid subscriptions, then I’d highly recommend SEMrush over Moz.

I use SEMrush for pretty much every SEO task that I do.

The sheer amount of data available on SEMrush can be overwhelming at times, but they have excellent training materials and product guide to help you every step of the way. Their support team is really helpful and they organize weekly webinars which you can participate in to hone your SEO skills.

Moz, on the other hand, is expensive for the features it offers. The best thing to do would be to try the free 30-day trial of Moz and probably then decide to take a plunge if you like the product. Like I said, your experience with the product may differ and you may find value in the paid services which they offer. On the other hand, if you had to invest in a powerful SEO tool, then SEMrush has all the features you need and more. Give it a try!

Moz Pro Pricing

These are the Moz Pro pricing plans as of October 2017. You can save 20% by switching to annual pricing.

Moz Pricing: SEMrush vs Moz

SEMrush Pricing

These are SEMrush’s pricing plans as of October 2017. You can save up to $800 by switching to an annual plan.

SEMrush vs Moz - SEMrush's pricing plans as of October 2017

Links to register free accounts with SEMrush and Moz:

Click here to get 14-day free access to SEMrush PRO

Click here to register your free account with Moz

So who is the WINNER ?
SEMrush or MOZ ?

If you ask me go with SEMrush if you want to go PRO !
It gives you the most for the lower price !

SEMrush 

 

 

12 Great Reasons to Use SEMrush to Supercharge Your Content Marketing





Your competition is beating you really badly in the search results. So what are you planning to do about it? Have you conducted any research on your competitors? Have you analyzed their content marketing strategy, for example, and found out why they get so much more traffic than you? Well, clearly they are doing something right and you are lagging behind.



There are many great SEO tools that help you analyze the competition and come out with a more effective strategy to take them on. SEMrush is the tool that I like most. It is by far one of the most powerful SEO tools on the market.

About SEMrush

So what does SEMrush do and how does it help with your content marketing? Well, SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.

Uber in SEMrush

SEMrush is trusted by internet marketers all over the world. It is also used by a number of businesses, big and small. Major companies such as Philips, Forbes, PayPal, Hyatt, etc. use this tool. SEMrush has a massive database of over 46 million domains and 120 million keywords. It tracks so many things, such as the organic position of a domain or landing URL on Google’s SERPs (search engine results pages), copies of AdWords ads and their positions, CPC ads, competitor analysis and so much more.SEMrush helps with your content marketing, and that is the most important thing it does. But before I tell you more about how the SEO tool does it, let us talk a bit about content marketing and why it is so important.

Why is Content Marketing Important?

Content marketing is a strategy used by internet marketers to create and distribute content effectively, in a way that is entertaining, helpful and informative to potential customers. Great content allows you to hold on to your visitors, capture leads, sell products and create a positive association with respect to your brand.

Uber in SEMrush: Organic Search Positions

Here’s what a great content marketing strategy does for you



  1. It builds your own community of loyal customers who keep returning back.
  2. It makes you an authority in your niche.
  3. It helps you engage with your customers and get constant feedback.
  4. It generates quality content that does wonders for your SEO.
  5. It adds value to your business, and helps you stay competitive.

So, what does SEMrush do for you? How does it help with your content marketing? Let’s find out!

12 Great Reasons to Use SEMrush for Content Marketing

Reason #1: More Effective Keyword Research

Your keyword strategy should be the bedrock of your content marketing plans. Keywords are how your customers will find you. What SEMrush does is to identify the keyword phrases that are likely to get you the most search traffic. SEMrush arms you with an amazing amount of SEO intelligence and helps you with your keyword optimization and content strategy.

Organic Search Positions for Uber

SEMrush helps you discover the different keyword variations that are associated with a particular root word. This will allow you to get a much better understanding of how people actually search online. So this takes the guess out of the game and helps you to identify user behavior much faster.

You can see the average number of searches for each keyword phrase per month on SEMrush. You will be able to see the competition for them, the average prices of a click on a PPC ad (AdWords), how many pages Google has for the search query, and the top ranking sites on Google for any keyword search query.

Reason #2:  Comparative Competitive Intelligence

Before analyzing how well your competitors are doing and what they are doing right, it is important that you should first arrive at a better understanding of what you are doing yourself. When you enter your web address on the SEMrush tool, you will see an overview screen, which tells you all you need to know about the traffic that you are getting, whether it is paid or organic. You can see if your traffic is getting better or worse, and how you are ranking on Google, on a real time basis. SEMrush sends monthly SEO reports in PDF that leave you in no doubt at all about your speed of progress and traffic growth over the last 12 to 24 months. Be sure to monitor your dashboard every week and keep a close watch on your progress.

Competitors SEO Over Time in SEMrush

Reason #3: Analyze and Strategize

There are tens of millions of blogs out there, many of which are not much different from your own. So, it is very important to watch out for the competition and find out exactly how they are doing. SEMrush allows you to get a deeper look at your competitors as well as at the keywords that they get most of their traffic for. Once you know the keywords that are used by your competitors with the greatest effect, the next step is to make them a part of your own content marketing efforts. Develop content that targets these search terms. SEMrush allows you to build a very successful content marketing strategy that is based on understanding your competition and targeting the traffic that they get for their best keywords.

Reason #4: Identify New Keyword Opportunities

SEMrush is a great tool for brainstorming for new keyword ideas. For example, if you click on a keyword “content marketing” on SEMrush, many more keywords will be displayed that are relevant to it, such as “effective content marketing,” “content marketing case studies,” “content marketing success” and so on.  Every time you click on one of these keywords, you’ll see new related keywords. This allows you to identify more and better keywords for your content creation.

Lyft and Uber in SEMrush

Reason #5: Track Your Past and Current Rankings

With SEMrush, you can track your current and past rankings very easily. You can see the progressing (or regression) of your rankings on Google over a period of time, so that you can identify what worked and what didn’t. Perhaps there was a blog post that you wrote 12 months ago that led to a surge in your rankings. Why not use the same strategy that was used to write the blog post that got you so much success? Look for similar topics, keywords and try a similar style or writing.

Reason #6: Analyze Your Competitor’s Competition

SEMrush does more than just help you analyze your competitors. It allows you to analyze your competitor’s competitors. Basically, it finds out all websites that are ranking well for similar keywords and gives you an exact estimate of the amount of traffic received for the top 20 keywords used by each of these sites. This would give you a very good understanding of their traffic levels and formulate a strategy that takes this into consideration.



Competitor Map in SEMrush

Reason #7: Don’t Lose Out on Your Existing Traffic

Even as SEMrush helps you get new traffic, it gives you the tools to make sure that you don’t end up losing your existing traffic. Looking after your existing traffic is absolutely essential. You may rank highly for a while because of the new traffic that is coming in, but if you start losing your existing traffic, you won’t stay there for long.

With SEMrush, you can choose what you want to track (your domain), the location for which you want to track your keyword positions for, compare the results with those of your competitors, connect to Google Analytics or Google Search Console to get the additional information you need and add keywords to be tracked. The tool allows you to add 20 top keywords to be tracked from a text file or from the information that you retrieve from Google Analytics or Google Search Console.

Reason #8: Find Better Advertising Opportunities

One of the best ways to make money online is to display ads on your blog and to look for other advertising opportunities. There are a number of businesses that pay a lot of money for traffic generated through Google AdWords. However, AdWords can be really expensive for competitive keywords.

A great way to monetize your own blog or website is to reach out to these companies to display their ads on your site or to join their affiliate programs. To become a successful affiliate marketer, you must, first and foremost, create great content. You cannot make money from affiliate marketing without creating content that is informative, interesting and helpful to your readers.

SEMrush plays a vital role here. It looks at the keywords for which you are trying to rank your website or blog and identifies the various businesses on the internet that are paying for pay-per-click ads that are based on these keywords. SEMrush then displays these keywords in a user-friendly chart and connects to the businesses using them. So you will know which company to reach out to while looking for great advertising opportunities.

Uber SEMrush

Reason #9: Find Advertising Opportunities Before Your Competitors Do

This follows up on the point made earlier. SEMrush not only helps you find the best advertising opportunities for your business, it helps you find them faster than your competitors. Here’s what SEMrush allows you to find out about the businesses that you want to advertise on your website.

  • Domains that are paying for the traffic
  • Common keywords they are bidding for, which your website or blog happens to rank for
  • Keywords targeted by their ads
  • Traffic generated by their ads
  • Cost of driving the traffic through these ads

Once you have this information with you, you will be in a better position to convince these businesses why advertising on your website – which ranks for the keyword that they are trying to target – makes so much sense instead of spending it all on AdWords.

Reason #10: Create an Effective Guest Blogging Strategy

Guest blogging is one of the most effective content marketing strategies that will get you great results every time. There are a number of websites that accept guest posts, there are so many of them that identifying the best blogs to carry your guest posts is not easy.

This is where SEMrush comes in. With SEMrush, you can do your research on a website or a blog where you are considering guest blogging and find out about its strengths and weaknesses. So you will be in a position to know better if guest blogging on these sites would be beneficial to you or not.

Google Search: Uber

Reason #11: Handle Panda Updates Better

A number of websites were hit very badly by Google updates such as Panda when they first came out. If you are not careful, you can get hit, too. Panda updates are essentially content filters to the Google algorithm. They weed out any duplicated content or poorly written content with a lot of keyword stuffing and so on. SEMrush performs site audits of your website and identifies things that can get you hit by Panda. So, you can make changes accordingly and make sure that all the loopholes are addressed.

Reason #12: Performs Backlink Analysis

The objective of any content marketing strategy is to ultimately get more inbound links to the content. Links are the currency of the internet. As a content marketer, you must have a link building strategy in place. With SEMrush, you can find out where your competitors are getting their backlinks from and the total number of backlinks they have. You can then use this information to design a more effective backlink strategy for yourself.

SEMrush uses a pie chart to display the backlinks and divides them into dofollow and nofollow links so that you can see how many high quality links any website has, including your own.

Backlink Profile for Uber

Wrap Up

I have just given you 12 great reasons why you should consider using SEMrush to create a more effective content marketing strategy. Whether you are an internet marketer, an online business owner or a blogger, you will find SEMrush critical to your plans as it identifies the keywords used by your competitors that get them the most traffic and identify better advertising opportunities. Further, SEMrush performs comprehensive SEO audits to protect you from Google algorithms, and helps you create a much better link building strategy.

 

Start right here with your free trial version

8 Free Online SEO Tools for Webmasters





SEMrush



There are some great tools available to help webmasters with their SEO. Unfortunately. Many tools require subscriptions and paying for them all can very expensive. However, there are also quite a lot of free tools available and many of the subscription services do offer valuable free tools as well. In this post, we’ll look at 8 of the most helpful and free SEO tools available.

 

1. Google PageSpeed Insights

Google PageSpeed
The speed of your website is an important SEO ranking factor. The faster your website, the better chance it has of ranking higher. Faster websites also retain users longer and have superior conversion rates.

You can easily check the loading speed of your site on desktop and mobile devices by using the free Google PageSpeed Insights Tool. Simply type in your URL and the tool will measure the loading time and performance of your site. The results give you a mark out of a hundred for each device, identify the things which slow your loading time and present you with a list of useful suggestions to make your site even faster.

 

2. Keywordtool.io

Keywordtool

When it comes to SEO, getting the right keywords is vital if you want your site to rank for the right searches. Keywordtool.io is a very useful little tool that provides you with up to 750 keyword ideas based on a single keyword.



All you have to do is enter a keyword, such as ‘men’s shoes’ in the example above, and the tool will provide you with a detailed list of keywords and long-tail keywords to help you rank higher.

What’s particularly useful about this tool is that it finds keywords for particular types of searches. So, if you are looking for keywords that will do well on Google, you can narrow that down to find the best keywords for Google.co.uk. You can also search for the best keywords to use on a range of other sites such as Bing, Amazon, YouTube and the iTunes app store (each of these can be filtered by country too).

 

3. Google Analytics

Google Analytics

Google Analytics
remains one of the most powerful free tools at the fingertips of any webmaster, giving you a complete oversight of the traffic you get to your site. There’s pretty much everything you need to help you understand how well your site is performing and where its weaknesses lie.

Find out where your traffic comes from (location, device used and source), where they land, how long they stay, how they move from page to page, and which pages they exit from. You can track movement and dropout rates from landing pages to checkout pages and even set up goals to measure conversions and other events. Using Google Analytics is a no-brainer – there’s nothing else which is free that has anywhere near the capabilities.

 

4. Google Search Console

Google Search Console

In conjunction with Google Analytics, you should also use Google Search Console, the webmaster tools it provides gives you highly detailed website analysis as well as important alerts and error reports.

Google Search Console enables you to understand how well your site is indexed and whether there are any problems that prevent your pages being found; it gives you vital information about whether your site has been given a manual penalty, and provides a wide range of useful information including letting you know what search terms you rank for, what your rank is for each search term and your click through rates for those terms. Also useful for SEO, it shows you which other sites link to yours.

 

5. Google Trends

Google Trends



Another excellent free tool from Google is Google Trends. This tool lets you compare up to four search terms to analyse changes in their search volumes over time. You can analyse over different periods of time, by location and by a range of other factors, too.

Google trends can give you very powerful insights. If you were thinking of selling a new product and noticed that, year by year, the number of searches were getting smaller, then it would be a clear indication that the product’s popularity was on the decline. It can also throw up some surprising results. Looking at the image above, it’s obvious that far more men in the UK go shopping for shoes online than women. It also shows that they key term ‘kids shoes’ is searched for much more than ‘children’s shoes’ – all very helpful information to have for online businesses.

 

6. SimilarWeb

SimilarWeb

Sussing out the competition is an important SEO strategy for any online business. Some companies pay hundreds of pounds per month to use the powerful, in-depth competitor analysis tools that are available. If you are looking for a free tool, then SimilarWeb can be very useful.

Although you need the pro version to use all its features, the free tool let lets you compare two different websites at the same time, giving you detailed information about their ranking, traffic numbers and sources as well as various other insights into their analytics.

 

7. Find Broken Links

Find Broken Links
Having broken links on your website can affect your ranking because by sending users to error pages you are offering a poor user experience, which neither search engines or visitors like. Links to internal pages or external websites can be broken if content is removed or the URL is changed.

Manually, it would be difficult to keep track of external links and sometimes it’s not easy to remember all the internal links on your own website (links in images tend to be the main source of broken links). However, the Find Broken Links tool can find them for you automatically.

All you have to do is type in the name of your homepage and leave it to run. It will crawl your entire site and provide you with a detailed list of every broken link it finds. You’ll then need to remove the broken links or replace them with working URLs.

 

8. Copyscape

Copyscape

Search engines have a serious dislike for duplicate content, so if another website has identical content to you, it may affect how well you rank. This is particularly important for eCommerce companies and bloggers.

eCommerce companies who simply cut and paste the product descriptions supplied from manufacturers may find that there are thousands of other websites with the same, word for word, content on their pages.

For bloggers, the problem is that content can be stolen. Another website wanting content on a subject you have written about can just copy it from your website onto theirs. It happens all the time.

Copyscape is an excellent tool for checking content duplication. Enter a URL for your website or blog and Copyscape will show you if the same content is found elsewhere.

 

Conclusion

As you can see from reading this post, there are many useful, free to use SEO tools for webmasters. They can help with everything from website analytics, to keyword research to finding duplicate content. Hopefully, there will be tools here which will be of benefit to you.

How To Promote Your Website or Blog: 101 (Free) Ways To Boost Traffic





According to data referenced in a recent piece in the New York Times, titled “Blogs Falling in an Empty Forest”, approximately 95% of blogs fail; the piece, that analyzed several failed and “retired” bloggers, to understand why they quit, came to the conclusion that many blogs fail due to lack of readership.



Luckily, I’ve grown some blogs into 500,000+ monthly visitors (see image below) and I’ve literally tried every method on the the internet. However, I want to let you know that it didn’t happen overnight and it took a lot of testing, failing and starting all over again.

blog_traffic_growth

 

 

P.S. This article is VERY comprehensive at over 8,000 words; it contains 101 unique and practical ways to promote a blog and get traffic, with links to case studies, research, resources and tutorials when necessary. I believe this is the only guide you’ll need if you want to unleash an avalanche of traffic on your blog.

SEMrush

Enjoy.

  1. Publish More Articles: One of the most effective, but often ignored, ways to get traffic to a blog is by publishing more articles; research from Hubspot has shown that businesses that publish 16+ blog posts monthly get 3.5 times more traffic and 4.5 times more leads than businesses that publish between 0 – 5 blog posts monthly.

Hubspot content frequency traffic screenshot

Seven-figure blogger Neil Patel also revealed that his monthly traffic went from 46,134 visitors to 59,787 visitors because he increased content frequency from 1 article to 2 articles weekly.

No matter your niche, research has shown that publishing more content will always lead to an increase in traffic for you; increase your content frequency to 2 or more articles a week, and you’ll notice a significant increase in traffic to your blog.

  1. Publish Longer Content: Research has shown that Google and other search engines give preference to longer, comprehensive articles; research by serpIQ that analyzed top 10 results for over 20,000 keywords came to the conclusion that Google ranks content that have more than 2,000 words better than content with fewer words.

Research by Buzzsumo, in a partnership with Moz, which analyzed over 1 million articles, found that articles that are 3,000 – 10,000 words get twice as many shares and 3 times the links content that have fewer than 1,000 words get. The screenshot below shows the average shares and links articles analyzed get based on their word count:

Buzzsumo-Moz Screenshot

In the Neil Patel article we referenced earlier, he also reveals that one of the top reasons why his blogs get a lot of traffic is because he writes in-depth and comprehensive articles; the average article on Neil’s blog ranges from 4,000 to 8,000 words, and the result is that he ranks for lots of long-tail keywords, which leads to significant traffic on the long run.

  1. Start an Email List: Ask most successful bloggers what the top source of traffic to their blog is and they’ll tell you that email is in the top 3. Highly successful blogger Darren Rowse always record a traffic spike (the kind that almost doubles his blog traffic) whenever he sends an email to his list about a new blog post (see a screenshot of one of his traffic spikes below).

Darren Rowse Case Study

Email is such a powerful medium for generating traffic that many bloggers vouch for it; the reason is simple, all things being equal, your email list will only keep growing and rarely decrease. Even more, unlike your blog traffic that can fluctuate, you have access to a database of the people on your email list and can always email them.

The best email management tool is constant contact.  I recommend you sign up and start building your list immediately. You can get a 20% discount if you purchase here. Don’t wait.



Here’s another screenshot from Neil Patel showing traffic to his new blog in 30 days from a list size of 3,612 visitors:

Neil Patel Translate Traffic Growth screenshot

If you haven’t started building an email list, start now. Install the free SumoMe plugin and use their email list building options including the ScrollBar, Popup and Welcome Mat.

  1. Guest Blog: One of the fastest ways to grow your blog is by writing for other people’s blogs; in other words, you can look for a blog that is much bigger than yours and write an article for that blog. You’ll be allowed to have a bio that includes a link to your site in your guest post. This can result in a lot of traffic for you.

Here’s a screenshot showing the kind of traffic you can get from a guest post:

Digital Current guest blogging traffic screenshot

To make guest blogging work, try to only guest blog on blogs that are more popular than yours; look for blogs with tens, or hundreds, of thousands of subscribers and submit your guest post to them.

  1. Optimize Your Blog for Search Engines: Search engines are the #1 source of traffic for most established blogs. Just take a look at the below screenshot:

search traffic screenshot

The above screenshot shows traffic to an authority blog in one month; you can see that out of 582,000 visitors, 476,000 came from search engines. That’s how powerful search traffic is; after all, Google is the biggest website in the world!

It’s important that you don’t ignore SEO; familiarize yourself with the concept of SEO and optimize your blog and your articles to rank well for relevant keywords in Google and other search engines.

  1. Comment on Other Blogs: The right comment on a highly authoritative blog can send you lots of traffic; identify the top blogs in your niche and start interacting and commenting on blogs on a regular basis. This will get the blogger and members of his community to notice you and visit your blog, leading to more traffic for you; you might even get a link, or invitation to guest blog out of it.
  2. Develop a Blogger Outreach Plan: Many bloggers fail to get traffic because they take a passive approach to blogging; if you simply publish your article, rest and wait for traffic to come then nothing will happen.

For every article you publish, make sure you have a solid blogger outreach plan; compile a list of dozens of relevant bloggers that you can email your article to and ask them to share or link to your article. This article is a good place to learn how to do blogger outreach.

  1. Feature Other Bloggers in Your Articles and Ask them to Share: One of the techniques superstar blogger Neil Patel uses to grow his blog is that of linking to dozens of bloggers inside his articles (according to him, his articles usually contain 100+ links) and then reaching out to the bloggers who he linked to letting them know that he linked to them. The result is hundreds, sometimes thousands, of shares per article and eventually lots of traffic back to him.

Regularly link to other bloggers in your articles and email all of them to let them know about your article; many of them will share your article, resulting in lots of traffic for you.

  1. Do “Expert Roundups” and Get Featured Experts to Share: How will you like to leverage the reach of 10, 20 or more experts in your niche to grow yours? Is this even possible? Yes, by doing “expert roundups” in which you interview a group of experts and ask them one or two questions to be compiled inside one article, you can massively boost your blog traffic.

Once your expert roundup has been published, ask all the bloggers featured to spread the word about it; the result of this will often be thousands of extra visitors to your blog.

A good example of an expert roundup is this article that features 32 bloggers who reveal their favorite site building platform; the result is hundreds of shares. Here’s another good example that got over 1,000 shares.

Matthew Woodward screenshot

  1. Do Case Studies of Influencers and Get them to Share: Identify influencers in your niche with good reach, do a case study about these influencers and get them to share it. A good example is this case study of Quora influencer Oliver Emberton; Oliver shared the article on social media when it went live, eventually resulting in 100s of shares and thousands of views. The article also ranks on page 1 for his name in Google, bringing in long-term search traffic.

Oliver Emberton screenshot

  1. Publish a Resource Article: Resource articles are exceptionally effective for boosting traffic to your blog, much more than the average blog post; this article on Digital Current shows that it’s possible to get 100,000 views per article by publishing resource articles, and that resource articles can get up to 10,000% more views than the average article.

The screenshot below shows the kind of traffic you can get from a single resource article:

Resource article traffic screenshot

  1. Feature or Interview Owners & Influencers of Popular Social Media Groups: There are several Facebook and LinkedIn groups with thousands and tens of thousands of followers; unfortunately, most people try to get traffic by spamming these social media groups, only to end up having their articles removed. A better way to get traffic from social media groups is to interview owners, or influencers, of these groups and ask them to share the article you feature them in. Even if they do not share your article, you can share it in the group yourself as a member of the group.
  2. Feature/Interview Owners of Popular Forums: Compile a list of the biggest forum owners in your niche and interview them; if possible, get them to participate in a round up post on your blog. Send them a link after your article has been published and encourage them to share it.
  3. Run a Blogging Contest: Host your own blogging contest and make it a condition that participants share your article on social media or blog about it; if possible, try to get some sponsors and have them blog about your contest as well. This will go a long way to boost your blog’s reach.
  4. Develop and Execute a Social Media Strategy: Simply creating social media profiles and sharing your latest articles won’t cut it. Develop a social media strategy by focusing only on key social networks, engaging with influencers and top pages, and, interacting in groups to grow your social media reach. Also make sure you constantly post updates, and regularly recycle old articles on social media; simply sharing your article once, or once in a while, won’t cut it. Most popular bloggers share links to old articles on their blog for years. Posting frequency should vary depending on the social media site; research shows that it is optimal to post twice daily on Facebook, thrice daily on Twitter and Google+ and 5 times daily on Pinterest.
  5. Syndicate Your Content to Top Blogs: Many top blogs and networks will allow you to republish your content on their site with credit back to you; most big blogs, including mega publications like Business Insider and Huffington Post, do it if they feel that your content is good enough.

Look for a list of publications and network sites in your industry that republish content and see if they’d like to republish your articles.

  1. Do Cross-Promotion with Other Bloggers: Find a blogger with similar audience to yours and see if you can do a “shout out exchange”; in other words, you mention them on your blog and they mention you on theirs. You can also promote them to your email list while they promote you to theirs.
  2. Submit Your Content to Blogging Communities: Blogging communities have existed for a long time and are a good place to get traffic; some notable examples are Bizsugar in the business niche, Blokube in the blogging and social media niche and DesignFloat in the design niche. Look for a blogging community in your niche that you can share interesting articles with and occasionally submit your articles.
  3. Promote Your Blog on Top Forums in Your Niche: Forums can also be a good source of traffic; many of the top forums in your niche probably get millions of monthly visitors, and many have hundreds of thousands of members, but you can’t simply start spamming the forums with your links. Instead, focus on making valuable contributions to the forum in form of ideas, response to other people’s discussions and being active in popular discussions; make sure to have a link to your blog in your forum signature, and you’ll notice an increase in your traffic.
  4. Create an Ultimate/Advanced Guide: An ultimate guide is designed to be the first and last article your readers read on a subject; due to their nature, ultimate guides are usually very comprehensive in nature. It isn’t unusual to see an ultimate guide that is 5,000 – 10,000 words.

As we saw earlier in this article, search engines favor comprehensive articles rank them better; people love them too, so they’ll share them massively. By publishing an ultimate guide, you’ll benefit from all angles.

Once you’ve published your ultimate guide, reach out to bloggers in your niche and ask them to spread the word about it.

  1. Include Social Share Buttons on Your Blog: Many bloggers fail to include social sharing buttons on their blogs and this is costing these bloggers social shares, exposure and traffic. While it is not clear to what extent, research shows that adding social share buttons to your page will lead to more shares of your content and as a result increased traffic.
  2. Publish Regular Infographics: Research shows that infographics shared on Twitter get 823% more retweets than images and articles. Neil Patel reveals that infographics have been so effective for him, often helping him catapult his blogs from no traffic to over 100,000 visitors monthly. In his words, old infographics generate more than 50,000 monthly visitors to one of his blogs.

You can promote your blog by creating good looking infographics, especially those that share important facts and statistics, and tell influencers in your niche to share it and republish it. You should also submit your infographics to several infographics directories.

  1. Publish Slides to Slideshare: Do you know that Slideshare is popularly known as the sleeping giant of content marketing. The reason for this is simple; over 70 million professionals use Slideshare, and it is one of the 100 most visited websites in the world. The good news is that you can use it to promote your blog.

In a case study, Ana Hoffman revealed that by publishing 9 presentations on Slideshare she was able to generate 243,000 views to her slides and over 1,400 clicks to her blog in 30 days; as a result, Slideshare became her second largest referral traffic. Now, that’s one great way to promote a blog!

Anna Hoffman slideshare screeshot

Create your own Slideshare presentations too, using fewer words and visually rich images to communicate your points, and watch your traffic grow.



  1. Facebook Groups: Facebook groups can also be a good source of traffic and exposure for your blog but, unfortunately, many people fail to get results because they approach these groups in a wrong way and can barely be differentiated from spammers.

In a case study analyzing how he increased traffic from Facebook groups by 3,000%, Bruce Zhang revealed that the best way to get traffic from Facebook groups isn’t just to post your links; instead, make sure to use catchy text images as well as a compelling message that shows how people will benefit by reading your article.

  1. LinkedIn Groups: Similar to Facebook Groups, LinkedIn groups are a good source of traffic. Sharing your content with just your LinkedIn connections won’t send you traffic; instead, look for the top LinkedIn groups in your niche, join them and occasionally submit your best articles to them.
  2. Promote Your Blog on Quora: Exactly how powerful is Quora for promoting your blog? Quora superstar Oliver Emberton used Quora to launch a popular blog. Within 7 month of start his blog, he was already getting millions of views monthly. Oliver did this by contributing great value and being very active on Quora; eventually, this paid off in quality traffic that led to articles on his blog going viral.
  3. Look for Interview Opportunities: There are blogs and websites that are dedicated to interviewing successful people and showcasing their stories; if you have an exciting story or have a success that you can showcase, you can reach out to these websites and ask them to interview you. A good example is IdeaMensch, and there many more similar sites.
  4. Ask Podcasts to Interview You: Similar to being interviewed on sites, you can ask podcast shows to interview you; many podcasters will happily oblige if they find that you have an exciting story.
  5. Look for Opportunities to be Included in Link Roundups: Every niche has at least a dozen blogs that do weekly or monthly roundups; at the end of the week, or month, these blogs will publish an article with a summary of the most interesting content they read in a particular month. You can get some nice exposure by emailing these bloggers and asking them to include your article in their next roundup.
  6. Key into Major Events: A major election, death, birth, sports event, etc? Smart bloggers are creative, and as a result they know how to leverage happenings around them to boost their reach and influence.

When major events happen, lots of people tend to get interested and start searching for it on search engines and social media; by capitalizing on this and using an angle relevant to your niche, you can get quality traffic. Example: “What the Superbowl Can Teach Us About Successful Blogging” or “What the Election Debates Can Teach You About Success”, etc. You get the idea? No matter the event, you can tie it to your blog’s topic and capitalize on it to boost traffic.

  1. Blog About a Major Personality: So what does blogging about Obama, or Justin Beiber or some other major personality have to do with promoting your blog? In June 2010, Think Traffic published an article titled “The Diddy Guide to Constant Creativity and Relentless Marketing“; the result was a Tweet of the article by P. Diddy himself to his 2.6 million Twitter followers.
  2. Write Controversial Posts: Writing controversial posts, or attacking sacred cows in your niche, can be very powerful for generating traffic and boosting your exposure; this article on Shopify showed how publishing a controversial post can help skyrocket a blogger’s fame and traffic.
  3. Include Elements of Transparency: If done right, transparency can be a very powerful weapon for promoting your blog. Several top blogs and startups can testify to this; seven-figure blogger Pat Flynn is a good example; one of the techniques he used to accelerate his blog growth was publishing income reports. People were excited about his income reports, so they visited it en mass and shared it a lot; it is also widely linked to across the web. Startups like Buffer and Groove are also using this principle to grow their blogs and business; by being transparent, they get people excited about what they are doing and this leads to more exposure for them.
  4. Reduce the Number of Share Buttons on Your Blog: While we earlier noticed that including social sharing buttons on your blog can help increase traffic and social shares, there’s the paradox of choice factor to consider as well; research shows that giving people too many choices will ensure that they do not make any. In other words, having 10 social sharing buttons on your blog will make sure that your readers use none.

Smashing Magazine also noted that removing Facebook share buttons led to more traffic from Facebook, since readers now directly share their articles on their Facebook timeline instead of liking it (and shares result in more traffic than likes). So that’s consideration for a button you might want to remove.

Smashing Magazine Screenshot

  1. Promote Your Blog on Pinterest: Pinterest can be a great source of traffic to your blog and many bloggers have leveraged it with great source to massively boost their blog traffic; Mandy Wallace was able to take her new blog to 1,000 daily visitors hugely thanks to Pinterest.

Look for quality interesting images, and focus on using irresistible headlines and you’ll be getting quality Pinterest traffic in no time.

  1. Leverage Sound Bites to Increase Social Shares: According to successful blogger and psychology expert, Derek Halpern, “a sound bite is a short message, often no longer than 10 words, that describes the main idea of your content or sales message.

Essentially, a sound bite is a persuasive summary of the message of your article that is easy to remember and easy to quote; because it is short and persuasive, people can, and will, share it, leading to more traffic for you. Mainly due to using this technique, Derek Halpern was able to generate 300 shares and around 9,000 hits for one of his article.

  1. Tweetables and Shareables: Similar to sound bites, Tweetables and Shareables help you get more traffic by encouraging people to share your content; a “Tweetable” is a message you highlight from your article and design to be shared on Twitter while a “Sharable” can be shared on any social network.

You’ve probably visited your favorite blogs to see “Click to tweet” embedded inside the article? Well, that’s a Tweetable.

Highlight key points all through your article and use sites like Click to Tweet to get people to share your key points. Below is a screenshot that shows a Click to Tweet in one of Michael Hyatt’s articles.

Michael Hyatt Click to Tweet screenshot

  1. Pursue Media Syndication Opportunities: Many top publications and media sites thrive on publishing a lot of content, and it isn’t unusual to see these sites publish 50 or more articles in a single day; of course, this is difficult to pull off and they have to rely on content from guests and other sources to meet their content schedule. To get around this, top media sites like Lifehacker and Business Insider republish quality content on other sites; often, they only feature content from experts but you can try to reach out to them to see if you can be a part of their content syndication program.
  2. Convert Your Blog Posts into PDFs and Submit to PDF/Document Sharing Sites: Convert your blog posts into a PDF and submit it to PDF sharing sites; make sure that the final PDF file includes your bio and a link to your site so that people know how to find your blog after they finish reading the PDF. Here’s a list of PDF/document sharing sites to start with.
  3. Start a Podcast: Data from Edison Research shows that there are more than 46 million podcast listeners in America; podcasts are quickly becoming the best way people consume content, because it makes it easy to consume content on a commute, while exercising and in a lot of comfortable positions. Boost your blog traffic today by starting your own podcast.

Here’s a good case study from someone who created a podcast that was downloaded by over 1,000,000 people; screenshot of his stats below.

James Schramko Podcast Stats screenshot

  1. Convert Your Blog Posts into Presentations and Share Them on Presentation Sites: Turn your blog posts into Presentations and submit them to top presentation sites. Here’s a list of presentation sites to get you started.
  2. Publish a List of Power Users in an Industry or on a Social Media Site: Many of these power users will get an ego boost from this and will share your content on social media.
  3. Advertise on Reddit: Reddit is one of the biggest online communities, with an estimated 17 million monthly users. While many people are familiar with advertising on Facebook, Google Adwords and other PPC options, very few people pay attention to Reddit; surprisingly, Reddit’s CPM, at $0.75 CPM, is much lower compared to bunch of other social media sites.
  4. Advertise on Facebook: Facebook is increasingly becoming most brand’s favorite advertising platform, and rightfully so. Facebook has in-depth understanding of your audience and allows you to target your content to them; also, advertising on Facebook is 3 times cheaper than Google Ads.
  5. Advertise on Stumbleupon: With over 25 million users, StumbleUpon is one of the web’s biggest community as well as one of the cheapest places to advertise online. In a case study on his blog, Stefan Maescher revealed that he got 60,275 visitors to his blog by spending just $128.90.

The key to success with StumbleUpon ads lies in having shareworthy content, promoting it with a few dollars and letting it go viral on Stumbleupon.

  1. Sponsor a Blogging Contest: Blogging contests are being run every day, and sponsoring one can result in some nice traffic and quality backlinks for you; most contests will make it a requirement to blog about the contest and link to the website of their sponsors and this is where you benefit. Look for blogging contests of this nature and see how you can participate.
  2. Run a Viral Giveaway: Viral giveaways can have massive impact on your bottomline, and a good case study to this effect is Josh Earl, who was able to get 482,044 people to visit his blog and 187,991 people to subscribe to his blog in just 11 days. Now, that’s a phenomenal result!

If you’re struggling to get traffic to your blog, perhaps it’s time to start your own viral giveaway; look for a product that is in high demand in your niche and offer people an opportunity to win it by joining your giveaway. Let their chances of winning increase by inviting more people to join your giveaway.

Josh Earl Giveaway traffic screenshot

  1. Join H.A.R.O: H.A.R.O, also known as Help A Reporter Out, is a platform that brings reporters and “sources” together; when looking for sources to quote in an article, reporters often visit H.A.R.O to find people to interview. If you have a relevant story that a reporter needs, then you might be mentioned as a source when the reporter publishes their article; just tell the reporter to mention your website in the article if relevant/possible.
  2. Join Communities where Bloggers Support Each Other (or Communities Where Bloggers Exchange Shares): There are secret bloggers club and websites that foster a community where members promote themselves; in short, every community member promotes each other’s content and benefit from the support of a massive community. Two good examples are JustRetweet and Triberr.
  3. Create a Viral FREE Report eBook: Create a high-value, concise ebook and make it available for free, no strings attached (don’t even ask for an email). Now, share that ebook everywhere you can and encourage readers to share it as well, be sure to include a bio inside the ebook. Corbett Barr did this in 2010 with his ebook “18 Months, 2 Blogs, Six Figures”. The result was that this ebook led to a massive increase in traffic to his blog, and lots of new subscribers.
  4. Run a Blogging Challenge: In 2013, Natalie Sisson was about to do a book launch and decided to run a blogging challenge; the challenge was a 30 Day Blog Challenge designed to coincide with the launch of her book, and she reports it to be the most successful initiative she’s ever ran on her blog. The blogging challenge led to a 100% increase in traffic, 1,000 new subscribers to her list and her book becoming a #1 bestseller the week it was published.

Blogging challenges can unite your community and make them passionately involved in your project, and this will always lead to more traffic to your blog.

  1. Run a Traffic Contest: Invite members of your community to promote your blog and do their best to send traffic to your blog for a whole month, award the people who send the most traffic a price.
  2. Publish Your Own 101 List: Earlier on we examined research that shows that Google favors articles that are above 2,000 words. Top lists of 101 items are usually very in-depth and comprehensive, and as a result they generate a lot of traffic; the fact that list posts get a lot of shares and traffic is backed up by data, and the Buzzsumo/Moz study that we referenced earlier shows that List posts get significantly more shares and links than other types of content. This is indicated in the screenshot below:

Buzzsumo-Moz Screenshot

  1. Publish an Ultimate Link/List Roundup: Compile and publish an ultimate list of resources/articles on a particular topic; include as many relevant resources as possible and email all the bloggers you featured on your list and ask them to share your article.

Here’s a good example of an ultimate list/roundup of articles on how to get traffic from Mark Trueman, featuring case studies from 124 experts, which ended up generating thousands of shares.

  1. Leverage “Social Locker” Technology: One of the most creative ways to promote your blog is by restricting part of your content and making people share your article to access it; Will Franco did this by creating an article and adding a “social locker” to his article; the result of this was 11X more shares compared to the average article on his blog. The table below shows his results:

Share Locker Screenshot

  1. Give Viral List Building a Shot: Prepare a series of incentives and design a viral list building system; start with a basic incentive that will be your opt in incentive, then offer people more attractive incentives if they share your content or invite a number of people to join your list.
  2. Convert Your Blog Posts into Podcast and Distribute to Podcast and Audio Sites: Research shows that an estimated 33% of Americans have listened to a podcast, and that a total of 2.6 billion podcast download requests were made in 2014. Seven-figure blogger Pat Flynn credits his podcast to be one of the top ways new users find his blog.

If you can’t start a podcast, you can record an audio version of your blog posts and submit them to podcast sites. Here’s a list of 8 sites you can submit your podcast to.

  1. Create Your Own Website Theme: Create your own website theme with a link back to your website in the footer; there’ll be a link to visit your blog on every website that uses your theme. Be sure to make the link nofollow so that it doesn’t give you problems with Google and other search engines. If you don’t want to create your own themes (can be a bit complicated), you can get some awesome themes from here and here.
  2. Create Your Own Website Plugins: Similar to having your own theme, create your own plugins and give people that use it an option to link back to your blog.
  3. Leverage Image Sharing Sites to Grow Your Reach: Image sharing sites like Flickr have millions of users, and this presents you with a great opportunity to increase your reach; take cool pictures around you that you own a copyright to, and publish them on these sites with a Creative Commons license on the condition that those who use them link to you. This will result in bloggers using your images and linking to you, and occasionally top media sites will use your images and send you some quality traffic.
  4. Effectively Leverage Email Signatures: Many of us interact with hundreds or even thousands of emails every month; these are some nice eyeballs for your blog, and you can convert them to readers by including a link to your blog in your email signature.
  5. Focus on the Mobile Experience: Research shows that the number of mobile internet users has now exceeded the number of desktop internet users. Google also recently made an upgrade to their algorithm that favored sites that were optimized for mobile users and that penalized sites that were not optimized for mobile users. Some sites lost as much as 46.6% of their search traffic due to not having a mobile-optimized site while some gained as much as 30.1% traffic by having a mobile-friendly website.

Something as simple as optimizing your blog for mobile users can give you a traffic boost, so make sure you have a website that is focused on a better mobile experience for your readers.

  1. Leverage User Generated Content: Forums, comments and other types of user-generated content can be big wins for your blog; Mizzou Alumni Association was able to boost their site traffic by 15% while Chobani experienced a 225.9% increase in revenue by leveraging the power of User Generated Content.
  2. Have a Keyword Research Strategy: Many bloggers enjoy lackluster search rankings and, as a result, poor search traffic due to not having a keyword research strategy; do you research keywords before publishing article on your blog, or do you just publish new articles? Incorporating a keyword research strategy into your content marketing strategy will go a long way to boost traffic to your blog.
  3. Publish a Controversial Response to Top Bloggers and Thought Leaders: When an industry leader publishes an article, or says something, that you disagree with; publish a response on your blog explaining why you disagree with the industry leader. Most industry leaders will share your article, especially if your response is well-thought out and informative.
  4. Be an Influential Blogger’s Success Story: While most bloggers struggle to get traffic, authority bloggers with hundreds of thousands of readers go over and beyond to send traffic to people who can validate them; if you take the advice of a popular blogger and get results from it, he will happily showcase you to his audience and send traffic back to you.
  5. Ask Experts to Contribute Advice to Your Article: One very effective way to unleash an avalanche of traffic on your blog is by asking experts to contribute their advice to your articles; this is especially effective if you’ve written an ultimate guide to a subject, or a long list of article with a lot of points. Identify key experts in your niche for various points and ask them to give you their input; include their input inside your article and let them know when it goes live so that they can share.

This technique is highly underutilized, but it’s so powerful that Jimmy Daly of GetVero was able to get 36,282 people to read a single article on his blog.

  1. Constantly Refresh Old Posts: One of Google’s ranking factors is content freshness, and this reportedly affects as much as 35% of Google searches; this supports research from Hubspot that shows that blogs that publish 16+ articles monthly get 3.5X more traffic than blogs that publish less than 4 articles monthly.

One way to benefit from Google’s freshness algorithm is by publishing more articles on your blog, while another way is by updating old articles; review articles you published months and years ago, eliminate outdated information and bring them forward. This will impact your blog’s search rankings and lead to more traffic.

  1. Proper SEO Slug/Permalink Structure: Do you know that your blog’s SEO slug/permalink structure can go a long way to influence your search rankings and traffic to your blog. The best SEO slug is the one that includes your title in a descriptive way, while removing unnecessary words like verbs.
  2. Proper Site Structure: Just as a good SEO slug is important, it’s also important to have a proper site structure; make sure your site structure makes it easy for search engines to index your content. Make sure that every page on your blog is indexable, and have an archives page or sitemap that will make it easy for search engines to crawl your content.

This KISSMetrics article shares practical tips to help you create a site structure that will enhance your blog’s SEO.

  1. Deep Internal Links: Internal links are an essential part of your on-page SEO, and quality internal links will impact your rankings in the search engines. Make sure you regularly link to relevant pages and articles on your blog.
  2. Improve Your Headlines: Do you know that a simple headline change can result in a massive boost in traffic to your blog? According to Copyblogger, on average, 8 out of 10 people will read your headline but only 2 out of 10 will read your content. This is why it is very important to learn how to write better headlines and put serious effort into your headlines.

A case study that demonstrates how much of a difference the right headline can make was featured on Lifehacker; a New York Times article was originally titled “How Companies Learn Your Secrets” and it only managed to get 12,902 views. The very same article was republished on Forbes and retitled “How Target Figured out a Teen Girl Was Pregnant before Her Father Did” and got a whopping 680,000 views. That’s over 600,000 more views than the original articles, and that’s interesting considering that The New York Times is a much bigger site than Forbes. The difference in traffic was solely due to the headline.

In revealing why their articles go viral, Upworthy revealed that they write at least 25 headlines for every post they publish, they test the best ones and go with the very best one; if Upworthy, a site that gets over 87 million visitors monthly, does this, you have no reason not to.

  1. Enable Trackbacks on Your Blog: Anytime you publish a new article on a blog hosted with WordPress, it gives you an option to enable comments and trackbacks; a “trackback” is an automatic notification sent to any website you link to, allowing your link to be featured in their comments section as well if approved.

If you link to top blogs in your article and you and the blogs you linked to both have trackbacks enabled, a link to your article will appear in their comments section; this will ensure people seeing comments on their blog can see a link to your articles, and it’ll eventually lead to more traffic for you.

  1. Link to A Lot of Authoritative Sources: Google uses a lot of factors to rank websites, including how many links points to a website, but very few people know that Google also ranks you based on how many people you link to.

If your website constantly links to authoritative websites and resources that are relevant to your niche, Google will assume that you’re a good and authoritative resource in your niche, and they’ll rank you better as a result; this, in turn, will lead to more traffic for you.

  1. Invite Others to Guest Post on Your Blog: Guest blogging on other blogs is indeed a powerful way to get traffic and gain exposure to your blog, but inviting others to guest post for your own blog can be equally powerful.

If you invite others to write for you, especially if they have a much bigger reach than you do, they are more likely to share their guest post with their readers. The result of this will be more traffic to your blog.

  1. Start Paying People to Write for You: There are websites that regularly publish lists of sites that pay writers, and these lists occasionally get tens of thousands of views and hundreds of links thus making them highly authoritative. By offering to pay people to write articles on your blog, and emailing the publishers of these lists to include your website, you’ll be getting an instant boost in traffic and an authoritative backlink.
  2. Offer Incentives to People Writing for You: A technique that can give you a massive boost in traffic to your blog is incentivizing contributions to your blog; whether you pay writers for articles or accept guest posts, you’ll be able to get more traffic by compensating people whose articles become your most popular post or get a certain number of views in a month.

Below is a screenshot showing how The Penny Hoarder does it; for a blog that gets about 2 million unique visitors monthly, they definitely know what they are doing.

The Penny Hoarder Writing Screenshot

  1. Email People With Lists of Blogs that Accept Guest Posts: There are hundreds of lists of different blogs that accept guest posts online, and many of these lists are read by thousands of people weekly; if you accept guest posts on your blog, email these bloggers and ask them to include your blog on their list. This won’t just result in some nice traffic and potentially quality contributions to your blog, but it will also yield an authoritative backlink that can help your search traffic.
  2. Listen to Your Readers: Sometimes, you’ll notice that certain articles on your blog will become big hits while some will barely get read by anybody; oftentimes, the reason for this has to do with demand for the topic an article covers. If an article is in high demand, it’ll do a great job of promoting itself and traffic will only keep increasing; if an article has low demand, promotion you do will yield minimal results.

Ask your readers what content they want to read about the most, and create your content based on popular demand.

  1. Analyze Your Blog Traffic: The key to blogging success lies in identifying what’s working and doing more of it; once your blog starts to gain traction and get some readership, start paying special attention to your blog traffic to see what kind of content is getting the most views. If you notice a trend with a certain type of content, do more of that type of content and you can be assured of increased traffic.
  2. Don’t Ignore Basic SEO: Many bloggers ignore basic SEO, and they eventually suffer from it. Most successful bloggers get as much as 50% or more of their traffic from search engines; taking the right measures when it comes to SEO can double your blog traffic within a short period of time.

Things like using the right title tags, having a catchy description, ensuring that your site is easy to navigate, etc, can lead to a significant increase in traffic to your blog.

  1. Write for the Scanner: Research shows that on average, most web users won’t read more than 28% of words on a website; in other words, while having longer, comprehensive articles will help your search engine rankings it won’t increase the chances of your content being read; the more people read your content, the more people will share it and the more traffic you will get. The solution to this problem is to write your content for scanners.

Using headings and sub headings, bold, italics, numberings and bullets, you can make your blog content more presentable and scannable, and as a result boost traffic to your blog.

  1. Only Offer Partial Blog Feed, or Customize Your Feed: If you own a blog, you’re most probably allowing people to consume your blog content through feed readers; a great way to capitalize on this to boost blog traffic is either by offering partial feeds, or by customizing your feeds in such a way that you can include a note and link to your blog/article below the feed. The benefit to doing this is two-fold:
  • It gets readers to come directly to your blog; this increases the likelihood of them sharing your article, thereby leading to more traffic for you.
  • It ensures that you get attribution when your content is being scraped; a lot of sites scrape content via feeds without attribution, and this isn’t good if there’s no way for you to get credit back to your blog.
  1. Use Images in ALL Your Blog Posts: Research shows that articles with images get 94% more views compared to articles without images. Make sure every article on your blog include one or more relevant and appealing image, and this will significantly boost traffic to your blog.
  2. Retweet Old Articles: Research shows that only 1.4% (and I suspect that the actual number is much lower) of your Twitter followers will engage with your Tweet; the question is, what happens to the remaining 98.6% of your followers who will not see your Tweet? How do you get their attention? The answer to this is to constantly retweet old blog posts.

Many successful bloggers routinely share old articles, and it isn’t unusual to see a blogger sharing the same article 30 – 50 times in the span of a few months; this ensures that people who did not see your content at first will see it later down the line.

More Tweet More Engagement screenshot

  1. Master the Best Time to Post: Research shows that the success of a viral campaign can be influenced by the time that campaign is started as well; a study by BuzzSumo that analyzed over 100 million articles came to the conclusion that the best day to publish an article is on a Tuesday, and that articles published on a Tuesday generally get up to 3X more views than articles published on Sundays.

Find out the best time to post an article on your blog and use this knowledge to effectively promote your content.

Buzzsumo Research Screenshot

  1. Join Bundle Offers to Expand Your Reach: Occasionally, there are events such as Only72 that offer a bundle of products for a limited period of time at a discount price; the time limit and discount is the appeal of this, and it isn’t unusual to see hundreds of thousands of people hearing about the offer and thousands of people taking advantage of it.

If you have a product, reach out to organizers of these events and ask them to include your product; you’ll be increasing your reach due to the cross-promotion other, often more influential, participants and affiliates will do.

  1. Do Solo Ads: A “solo ad” is an email newsletter that only contains an ad; so if someone emails their list and a recommendation of your blog or product is the only thing in that email, that’s a solo ad. Solo ads can be great for boosting blog traffic; find relevant bloggers in your niche with good email lists and offer them a fee in exchange for sending an ad to their list about your blog/email list.
  2. Take Advantage of Local Media: The online and blogging craze is so high that many people now fail to realize the power of offline media. Seek out radio presenters, TV presenters, local magazines and newspapers in your country and ask them if they want an expert in your capacity. Due to the blogging craze, fewer people are disturbing them than used to be; this increases your chances of actually getting coverage, resulting in a boost in your brand image and blog traffic.
  3. Give Affiliates 100% Commission to Your Products: If you have a product, it’s much easier to get traffic to your blog. Identify influencers with a big blog and email list, especially if they have no product, and offer them 100% commissions for every sale of your products that they make. Make sure you get all buyers of your product to subscribe to your email list, and you win; you win because those buyers might not otherwise know about you, but now they are readers who have bought a product you created.
  4. Sell Your Products on Promo Sites at a Massive Discount: While it might not look like a win to sell your products on sites that offer products at a massive discount, it can be a big win if this suddenly exposes you to thousands of new people; find sites of this nature and offer your product at a discount. Make sure people are required to sign up to your email list before they can access your product.
  5. Leverage Kindle Free Promotion to Boost Your Reach: If you sell an ebook, you can also leverage limited-time Kindle promotions to boost your email list; Tristan King was able to get 600% more people to download his ebook by leveraging Kindle’s KDP ebook promotion system, and that gave him a nice boost in readership. Here’s a list of 76+ places to submit your free Kindle KDP ebook promotions.
  6. Leverage Hashtags When Promoting Your Articles on Social Media: You can also boost your readership by using #hashtags when promoting your articles on social media; by using relevant hashtags, you’ll make your content discoverable when people search for content in your niche, and you’ll also benefit should an hashtag you use become trending around the time you used it.
  7. Submit Your Blog to Blog/Website Directories: While not as effective as they used to be, blog and website directories can still be a good source of traffic. Being listed in some blog and website directories can also boost traffic to your blog. Here’s a list of free website directories you can submit your blog to.
  8. Rewrite Some of Your Articles and Post them on Article Directories: Article directories are not as effective as they used to be, but you can rewrite some of your articles in minutes and have them distributed to article directories. Make sure you include links to your blog in these articles.
  9. Identify Top Community and Q&A Sites in Your Niche and Participate Regularly: Sites like Quora, Yahoo! Answers and other niche-specific communities and Q&A sites can be a good source of traffic. Participate in relevant popular discussions and occasionally include a link back to learn more on your blog.
  10. Get Your Blog Listed in Google News: Being included in Google news can result in a massive boost in traffic to your blog, especially if you’re first to cover major events. If you cover news-related stuffs, be sure to apply for inclusion in Google News.
  11. Translate Your Blog Posts into Other Languages: Translating your blog into another language is an effective but little-known way to boost traffic to your blog; this works because translated versions of your blog will start to rank in the country-specific search engines of the languages you translate into. Neil Patel reported a 47% increase in traffic to his blog by translating his blog into 82 languages (screenshot below); translating his blog didn’t cost Neil anything as he used the Transposh plugin.

Neil Patel Translate Traffic Growth screenshot

  1. Create an App for Your Blog: Create an app for your blog and submit it to Google store and Apple store; regularly invite your readers to download your app and feature it on relevant app sites. If more people download your app, Google will start showcasing it to more of their readers and this will boost your traffic.
  2. Organize Events in Your Area and Tell Attendees to Visit Your Blog: Organize offline education events in your area in partnership with schools, churches and communities. Make your events entertaining and educative, and invite attendees to read your blog.
  3. Create an Industry Survey and Make the Results Public: Invite your readers to answer a survey about topics of major interest to your niche, publish your survey results and create an infographic about it. Email bloggers in your niche to notify them about your survey results and ask them to write about it.
  4. BONUS: Make your website faster: Research shows that a one second delay in website loading time will result in a 7 percent loss in conversion, and that slow websites cost the U.S. e-commerce market $500 billion annually. Not just this, but you’ll also lose 40 percent of visitors to your website if it takes longer than 3 seconds to load. If your website is slow, then you’re already losing half your visitors. Make your website faster and watch your traffic increase significantly.

How to Use SEMrush to Amplify Your Content Marketing





Content is the present and future of marketing. Think about it! Strong content is fundamental to all forms of marketing – social media marketing, SEO, PPC, PR, and email marketing. Traditional marketing is losing its steam, becoming less effective by the day. Customers no longer prefer to be bombarded by product pitches all the time. Instead, they would like brands to focus on delivering relevant, valuable, and consistent content that helps solve their problems. In other words, they’d like brands to focus less on pitching their products and more on providing solutions to the issues they are facing. This is why content marketing is so important in today’s business environment.



According to Content Marketing Institure (CMI), both large and small businesses use content marketing because it’s good for the bottom line and the customer. Specifically, businesses use content marketing for these 3 key reasons:

  • Increased sales
  • Cost savings
  • Better and more loyal customers

In order to achieve your content marketing goals, you need a reliable platform that lets you perform a detailed analysis and assessment of your existing content assets, and provides recommendations to improve the quality of content on your site to maximize its impact. SEMrush is one such platform which can help you amplify your content marketing strategy, specifically 3 tools within SEMrush:

  • Content Audit
  • Post Tracking
  • SEO Content Template

SEMrush

In this article, we’ll evaluate the key features of these lesser-known SEMrush tools in detail and examine ways to improve your content marketing strategy.

1. Content Audit Tool

The SEMrush Content Audit tool lets you quickly audit the content on all the webpages of your website, based on the sitemap data. With this tool, you can determine which pages are effective and which ones are not.



This tool provides you with various data such as social signals from Twitter, Facebook, Google+, and LinkedIn, backlinks, and user signals, such as number of sessions, average session duration, and bounce rate. It also automatically collects metadata, content authors, and content length for each URL. These metrics help you identify pages on your website that are not getting the recognition they deserve and could be improved with an update.

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To access this tool, go to Content Analyzer –> Content Audit, enter your domain and hit ‘Start Audit’. Wait for a few minutes while SEMrush gathers the data for you.

Pro Tip: To get a more accurate data, I highly recommend you connect your Google Analytics and Google Search Console accounts with the Content Audit tool. You can do this once SEMrush generates the content audit report.

Once the report is generated, it’s time to identify loopholes and weak spots on your website. The quickest way to do this is by sorting the table by quality metrics such as:

  • Social shares or backlinks – to find content that is not as popular across the web as some of your other pages.
  • Content update – to find pages on your site that are the oldest and need an update.
  • Word count – to find content that could be expanded into longer posts.

You can even manage your work flow within the Content Audit tool and track progress of each of your pages. Your options are ‘Not Done’, ‘In Progress’, and ‘Done’. Use these options to assign priorities to each of the pages that you’d like to improve.

You could also take the URLs that you want to improve and enter them into the On Page SEO Checker (formerly SEO Ideas). With this tool, you’ll receive actionable ideas to improve your strategy, on-page SEO, technical SEO, and more.

2. Post Tracking Tool

With the SEMrush Post Tracking tool, you can analyze and measure the performance of any article by tracking its backlinks, keyword rankings, and social shares. You can use the Post Tracking tool to track the performance of your guest posts on different sites or review any article from your competitors’ sites.



To access this tool, go to Content Analyzer –> Post Tracking, and enter the URL of the article. By default, the tool comes with a ‘demo mode’ with 3 example URLs. So before you proceed, you can check the demo to see how the tool operates.

Within a few seconds, SEMrush will analyze the URL you’ve entered and return with a report showing the article’s keywords, total backlinks, and social shares.

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Under social shares, you’ll also be able to view the top contributors on Twitter i.e., a list of Twitter influencers who shared or retweeted the article. With this data, you can perform an influencer outreach while promoting your own content that rivals that of your competitor.

3. SEO Content Template

The SEO Content Template is a standalone tool that helps SEOs and marketers develop SEO-friendly content. The main goal of this tool is to help you create content that outranks your rivals on the SERPs for your target keywords.

This tool can also help you uncover link building opportunities and discover how your top competitors are using target keywords within their content.

To access this tool, click on SEO Content Template on the left hand navigation menu just below Gap Analysis Tool.

Here, you need to enter your target keywords, select the location, and then hit ‘Create SEO Template’. Within a few seconds, SEMrush will generate a report which will contain the following data:

  • Key recommendations (based on your Google top 10 rivals) – Semantically related words, backlinks, readability, video content, text length, etc.
  • See how your competitors use your target keywords
  • Basic recommendations – Page Title, Meta description, H1, text, etc.

You can also export your template to a Word document to access it offline. This Word doc will list your recommendations for Page title, meta description, text, backlinks, and your rivals’ URLs.

Conclusion

To be effective at content marketing, you need a tool like SEMrush to develop a robust content strategy. Click here to sign up for a 30-day free trial of SEMrush Pro and create a successful content marketing plan for your business.

Top 12+ SEO Tools you need for Website Analysis (2018)

Webmaster Knowledge SEO Analyzer Tool




There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete. Sure, they’re pretty open about that fact that they’re doing this for everyone’s own good — each algorithm tweak brings us one step closer to more relevant search results, after all. However, there is still some secrecy behind exactly how Google evaluates a website and ultimately determines which sites to show for which search queries.



That said, there are a number of tools out there — some free, some paid — that help you to look at your own site the way that Google sees it.

Stop wasting time on SEO strategies that don’t work with the help of this free PDF guide >>

These tools are critical to your organic search strategy because they allow you to focus on the elements of your site that Google deems important. In this post, we’ll walk through 10 such tools that all help you run a site analysis like a marketer … and a Google bot!


You may also check our own free
Webmaster Knowledge SEO Analyzer Tool.
No registration is needed. Put in your URL and go.

Webmaster Knowledge SEO Analyzer Tool


 

12 SEO Monitoring and Keyword Tools for 2018

1. Google’s Webmaster Tools

Cost: Free

Purpose: Site Analysis

Perhaps the best way to understand the way Google sees your site is to ask Google. Google’s Webmaster Tools are novice-friendly resources that explain the fundamentals of Google search.

For example, Google’s Fetch as Google tool allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. The information returned can help you modify the page in question for better results, and can even help you isolate problematic code when you believe your site’s been hacked.

Fetch as Google, one of Google's Webmaster Tools for SEO analysis

Another great feature of Google Webmaster Tools is PageSpeed Insights. This SEO tool measures the performance of both your desktop and mobile site in terms of speed. With mobile search queries surpassing desktop searches, page speed is becoming increasingly important to businesses that want to hold on to their visitors.

“PageSpeed Insights evaluates how well a page follows common performance best practices and computes a score from 1-100 that estimates its performance headroom,” according to Google Developers. That score can be Good, as in 80 or above; Medium, as in 60 to 79; or Low, as in 0 to 59.

2. SEMrush

Cost: Free

Purpose: Keyword Research

SEMrush is a super elaborate dashboard that reports on the performance of domains as a whole and their specific pages. The website offers numerous toolkits, one of which is an SEO toolkit.

Below is one of the toolkit’s flagship features, allowing you to plug in a website page to see for what keywords it’s ranking, what the page’s rank is for that keyword, the keyword’s monthly search volume, and more.



Keyword research report by SEMrush

The rest of the SEO toolkit allows you to compare your page performance to competition, analyze backlinks from other websites to your site (also known as link building), research appropriate keywords, and take advantage of similar on-page SEO opportunities.

3. HubSpot’s Website Grader

Cost: Free

Purpose: Site Analysis

Back in 2007, HubSpot released a tool called Website Grader that helped businesses uncover search engine optimization opportunities. Because a lot has changed since then, the company has released a new and improved version of the tool.

HubSpot's Website Grader, a basic SEO tool for site analysis

Website Grader is an online tool that generates personalized reports based on the following key metrics:

  • Performance. The tool will analyze your site’s page size, requests, speed, and similar key SEO metrics.
  • Mobile Readiness. The tool will see if your website is mobile-friendly in terms of responsiveness and viewport settings.
  • SEO. The tool will determine if your website is easy to find — both by humans and bots. This determination will take factors like page titles and meta descriptions into consideration.
  • Security. The tool will look for things like an SSL certificate. This serves as a way to prove to visitors that your site is both authentic and safe for contact information submissions.

All you need is your website URL and an email address to get started. Simply plug in your information and you can expect a score (1-100) as well as a detailed report in a matter of seconds.

Aside from Website Grader, HubSpot also has a handful of paid SEO tools to help you better direct your efforts.

For example, within the HubSpot Blogging App, users will find as-you-type SEO suggestions. This helpful inclusion serves as a checklist for content creators of all skill levels. HubSpot customers also have access to the Page Performance App, Sources Report, and the Keyword App. The HubSpot Marketing Platform will provide you with the tools you need to research keywords, monitor their performance, track organic search growth, and diagnose pages that may not be fully optimized.

4. Check My Links

Cost: Free

Purpose: Link Optimization

To ensure that your links on a webpage — whether external or internal — actually work, consider Check My Links.

This broken-link checker makes it easy for a publisher or editor to make corrections before a page is live. Think about a site like Wikipedia, for example. The Wikipedia page for the term “marketing” contains a whopping 711 links. Not only was Check My Links able to detect this number in a matter of seconds, but it also found (and highlighted) seven broken links.

Check My Links, an SEO tool for fixing broken links

The tool highlights all the good links in green, and those that are broken in red, making it easy to spot the ones that don’t work or are no longer active.

5. BuzzStream

Cost: Free 14-day trial, then paid plans from $24/mo

Purpose: Link Building

BuzzStream might be the most inexpensive way to manage your outreach to the people who can provide inbound links to your website.

Although backlinks to your website are critical to ranking well on Google, the outreach you do while link building can feel a lot like cold calling. BuzzStream makes it easy to research the appropriate people, come up with effective email messages, and track who’s accepted each link request. Your link building queue looks like this:

BuzzStream, a link building and outreach manager
Image via BuzzStream

BuzzStream helps you identify candidates for outreach based on their industry and how engaged they are across various social networks — so you know who will be most receptive to your backlink request and boost your ranking on Google.

6. Moz’s Pro Tools

Cost: Free 30-day trial, then paid plans from $99/mo

Purpose: Site Analysis

The Moz Pro subscription serves as an all-in-one tool for increasing your business’ search ranking. Moz’s collection of research tools provides subscribers with the resources they need to identify SEO opportunities, track growth, build reports, and optimize their overall efforts. 

For example, the Crawl Test tool employs Moz’s own web crawler, RogerBot, to analyze up to 3,000 links on a given URL. Once completed, users then receive an email report that details the data for each page the site links to.

Moz's Crawl Test tool for analyzing website linksImage via Moz



This is super helpful if you’re looking to identify “crawlability” factors, such as duplicate content and redirects that could be influencing your SEO performance.

7. UpCity’s SEO Report Card

Cost: Free

Purpose: Share of Voice

SEO Report Card by UpCity lets you analyze your website to determine how it stacks up against your competitors.

UpCity's SEO Report Card dashboard

In exchange for a bit of your contact information, SEO Report Card will serve up a report that covers the following:

  • Rank Analysis. A snapshot of where your website ranks on Google, Yahoo!, and Bing. Your ranking is based on the main keyword you select when putting information in to build the report.
  • Link Building. A detailed account of the number of websites that link back to your site.
  • On-Site Analysis. A look at how successful you were in incorporating your main keyword throughout your site.
  • Website Accessibility. A section focused on your site’s load time and ease of accessibility for crawlers.
  • Trust Metrics. An overview of your site’s level of trust or authority.
  • Current Indexing. An indication of how many of your site pages have been indexed.

8. Woorank

Cost: Free 14-day trial, then $49/mo for a Pro Plan or $149/mo for a Premium Plan

Purpose: Site Analysis

Woorank‘s in-depth site analysis helps marketers reveal opportunities for optimization and improvement. This analysis takes into account the performance of existing SEO initiatives, social media, usability, and more.

Woorank's homepage for auditing a website's SEO

Each report is divided into eight sections:

  • Marketing Checklist
  • SEO
  • Mobile
  • Usability
  • Technologies
  • Social
  • Local
  • Visitors

Spanning across 70+ metrics, it would be hard — if not impossible — to not uncover opportunities for improvement.

As a bonus, Woorank makes it easy for users to download their reviews as branded PDFs. This makes company-wide distribution and presentation more streamlined than ever.

9. Screaming Frog’s SEO Spider

Cost: The LITE version is free (with limitations*), and the paid plan is $160/year

Purpose: Site Analysis

The Screaming Frog SEO Spider is a search marketer’s best friend.

Designed specifically for the SEO-minded, this program crawls the websites you specify, examining the URLs for common SEO issues. This program simplifies and expedites an otherwise time-consuming process — especially for larger websites. It could take hours or days to manually evaluate the same URLs.

Take a closer look at how it works:

The Java program is fairly intuitive, with easy-to-navigate tabs. Additionally, you can export any or all of the data into Excel for further analysis. So say you’re using Optify, Moz, or RavenSEO to monitor your links or rankings for specific keywords — you could simply create a .csv file from your spreadsheet, make a few adjustments for the proper formatting, and upload it to those tools.

*Pricing limitations include: You can only scan 500 URLs per website, and you don’t have full access to configuration options and source code features. To remove these limitations, users can purchase a 12-month license for around $160/year.

10. Found’s SEO Audit Tool

Cost: Free

Purpose: Site Analysis

Want to rise above your competitors on search engine results pages?

(Who doesn’t?)

The SEO Audit Tool by Found is an easy-to-use tool for marketers looking to identify (and solve) common SEO errors on a website.

Found's SEO Audit tool

Simply enter your URL and receive an instant automated SEO audit of your site. Found’s SEO Audit Tool is broken down into three main parts:

  • Technical issues. This reports on factors like domain canonicalization and XML sitemaps.
  • Content issues. This focuses on influential factors like keywords and meta data.
  • External link analysis. This aims to evaluate the quantity and quality of external links.

Similar to Woorank, once you run a report, the tool makes it easy for you to download the results as a PDF to be easily shared within your organization.

11. Remove’em

Cost: $249 per domain or a subscription option starting at $99/mo

Purpose: Link Building

Have you ever purchased links? Spammed the comments section on a string of blogs using the same message and link? If so, we’ll forgive your bad judgment just this once … but Google won’t.

Artificial or unnatural links have the potential to seriously hurt your search ranking. To clean them up, check out Remove’em:

This helpful tool scans your backlink profile and turns up a list of contact information for the links and domains you’ll need to reach out to for removal. Alternatively, the tool also allows you to export the list if you wish to disavow them using Google’s tool. (Essentially, this tool tells Google not to take these links into account when crawling your site.)

12. Varvy’s SEO Overview Tool

Cost: Free

Purpose: Site Analysis

This SEO auditing tool provides users with information regarding their domain strength, links, image SEO, social counts and mentions, page/technical SEO, page speed, and more.

The comprehensive report is prepared in less than a minute, and dives deep into different aspects of your website’s performance. You’ll notice that the tool employs green checks, red Xs, and yellow exclamation points to denote the severity of the issue.

One the our favorite features is the detailed image overview:

This section of the report focuses on the strength of the images your website employs by analyzing the alt text. If you’re using too many words, missing alt text, or the alt text appears weak, the tool will notify you so that you can make any necessary changes.

Getting Started

You’ll never get a look behind the Google curtain to learn everything they know (or don’t know) about your site. But by leveraging SEO best practices and getting the most out of tools like those listed here, you can greatly increase the chances that your website will show up in response to the right search queries.


You may also check our own free
Webmaster Knowledge SEO Analyzer Tool.
No registration is needed. Put in your URL and go.

Webmaster Knowledge SEO Analyzer Tool