Tag: conversion

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facebook lifetime value converions

How to Use Lifetime Value to Create a Facebook Audience That Actually Creates Conversions (for Online Marketing only) 2018

Facebook has been in hot water lately. If you’ve been keeping up with the latest news, you know what I’m talking about. And it doesn’t help that 62% of small business advertisers on Facebook don’t find successful conversions. More specifically, they “miss their targets.” Their audience targeting is flawed, and they can’t reach the right users…
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Website Traffic Over Conversions – Why your should always priotirize Traffic (for Webmasters only) 2018

Let me start by getting the obvious out of the way. Conversions matter, Website Traffic matters, too. I’m not going to try to convince you in this blog post that you shouldn’t test for conversions or that conversions will magically happen without any work by generating website traffic. Here’s what I am going to try…
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Your Sales Funnel is a Sieve: Here’s How to Plug the Holes

  1. Where Are the Holes? In a movie set in space, there will always be a “punctured hull scene.” It’s like a Nicholas Sparks movie and terminal illness. First, a rock or a bit of debris punctures the hull. Then an alarm goes off. And then the space denizens panic. What’s the first thing…
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5 Ways to Make More Money with Your Next Webinar

Webinars are still one of the best ways to build a mailing, engage with a live audience, and convert users into sales. While we aren’t seeing the massive influx of webinars everywhere like we were a couple of years ago, they are still being used by some of the top marketers and brands in the…
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5 Tips for Building a Sales Team

I’m taking a short break from my super popular As the Search Engine Turns story to bring you a piece on sales. Don’t worry, ATSET will be back soon. Whether you’ve got a mediocre or sub-par sales team on your hands or are in charge of building a brand new one from scratch, you’re going…
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8 Web Design Tips That Will Drive Your Customers Crazy (in a Good Way) 2018

So, you think you can just throw up an ad-hoc web store and call it good, huh? Just use a generic template. Put up a few product pages. You’ll be golden, right? I didn’t think so. You wouldn’t be here if that were the case. Building an e-commerce website is like learning to ride a…
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6 Things Small Businesses Should Outsource

There is a freelancer for almost every industry in the world. In this country alone, they make up about one-third of the workforce and that number is expected to increase to more than 50% in the next ten years. There are dozens of platforms online to help you find these workers. All it takes to…
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Thinking About Affiliate Marketing? Read This First

Anyone who reads blogs on a regular basis probably knows about affiliate marketing. If you’re a new blogger, you’ve probably considered becoming an affiliate marketer. Ads, especially if you’re just starting out, aren’t going to bring in much income. You could build a digital product, but without any traffic, you won’t make any sales. So…
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Is Drop Shipping Really a Good Idea?

Weebly founder David Rusenko isn’t a fan of drop shipping. He believes we’ve flooded the world with enough cheap crap. We don’t need any more middlemen flooding out Instagram feeds with knock-offs. But is he right? What’s wrong with middlemen doing the marketing legwork? I’ve been around the web a time or two and have…
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If Your User Experience Sux So Will Your Conversion Rate

I once got to be part of a user experience test. My friend was in grad school and he and his colleagues had created a simple game programming tool. It was one of the most confusing pieces of software I’ve ever touched. I found out later, they’d created a problematic piece of software on purpose.…
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Three Guaranteed Ways to Boost Your Mobile eCommerce Conversion Rates

In 2017, Black Friday and Cyber Monday Shopify alone saw a 10% increase in mobile sales and 67% of sales were mobile sales. If you haven’t figured it out by now, mobile trumps desktop use by two-thirds. Are you targeting the majority? If not, you’d better get on board this very second. Every moment you…
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Advanced SEO Techniques to Take Your Blog to the Next Level (For Webmasters Only) 2018

  Recently, during my conversations with people online, it’s been more and more common to stop and say “Google break!” We only resume once we’ve filled our conversational knowledge gaps. It’s really not surprising, then, that the two top activities online are search and e-mail. Facebook is losing out majorly on popularity. And the rest…
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Not Getting Any Bites? Try These Five Marketing Hook Tactics

Fishing without the right bait is pointless. You’ll sit there on the shore or rocking back and forth in your boat all day hoping for some action. Marketing isn’t much different. If you put the wrong bit of content or information for the wrong niche, no lead is going to follow. What is a marketing…
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8 Step Guide to Help Your Blog Improve Conversion Rate

As a blogger in need for fast recognition you will need to find the best way to optimize your blog. I’m thinking here if you are more interested in having a better Search Engine Optimization, Conversion Rate Optimization or both of them. Depending on your profile, you will probably choose one of them. My advice:…
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Conversion Rate Optimization in Ecommerce – Skyrocket your Shop Sales (2018)

We mean by conversion a desired action the visitor takes upon visiting a website. Conversion Rate Optimization (CRO – industry accepted acronym) represents the process of optimizing a website for the desired action we want the visitor to take. Conversion Rate is calculated depending on the case scenario of our website. For example, if the desired…
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