Webinars are still one of the best ways to build a mailing, engage with a live audience, and convert users into sales. While we aren’t seeing the massive influx of webinars everywhere like we were a couple of years ago, they are still being used by some of the top marketers and brands in the world today. However, running a webinar and being able to make a full-time living off them are two completely different things. If you want to find success with online marketing and running webinars of your own, you need to use all of the same webinar services and methods the big players are using.
By implementing the following five tips for your next webinar and marketing efforts, there is no doubt you will see improved engagement, conversions, and ROI across the board.
1 – Create ONE Really Great Webinar and Use it Over and Over Again
If you’ve ever had to speak at a conference or create a PowerPoint slide for a class or work project, you can start to imagine how much work it takes to create a great webinar. In addition to having amazing visual content, you also need to keep the attention of your audience and know all of your speaking points as well.
Knowing all of this, you should also realize the importance of having ONE really great webinar template and message that you can continually use time and time again. Not only will this save you time, it will also make you a better speaker and presenter in the process. The more webinars you run, the better user engagement and conversions you will continue to see.
2 – Automate and Replicate Whenever Possible
As great as webinars are, they definitely can take a lot of time to create, schedule, run, and market. The good news is that there are ways to automate and replicate the process.
Also, take note that LIVE webinars with real Q&A at the end of the session will almost always perform better. However, with time being an issue for everyone, if you can record one of your best webinars and set it up for automation and renewing for new attendees daily, this is a great way to multiply your earnings and lead generation, without having to dedicate 2+ hours per day to running live webinars time and time again.
3 – Make Sure You have a High Ticket Item to Sell
If you’ve ever attended a webinar before, the process is usually the same. It will start off with the webinar host sharing their personal story and going over a problem or obstacle they’ve had to deal with. At the same time, it’s important for the host to relate to the audience and their common obstacles as well.
The majority of the webinar will cover these topics and different success stories as well. The remainder (or closing) of the webinar will then show a solution, and then follow up with a salesy promotion on how to get access to such a solution.
Webinars are great for selling high-ticket items, because anyone who has spent the past 30-60 minutes attending and listening, are more likely to take action than anyone else who might randomly come across your $997+ product. Once you’ve mastered the process, webinars are simply one of the best ways to make the most of your site content, over and over again.
With all of this in mind, it’s also important to make sure you price your offer right. The most effective webinars and online marketers will usually offer something in the $497 to $1997 range, as this will allow them to invest a decent amount of money in the webinar promotion process. If you have a product that is priced too high or too low, you could end up losing money.
4 – Have a Separate Mailing List Just for Webinar Attendees
In addition to making money from a webinar, they are also great for building mailing lists and collecting leads as well. Whether you are generating new attendees through site content, SEO, social media or paid advertising, this is going to provide you with a fresh list of data that really wants what you have to offer.
Many webinar solutions will also make it easier for you to send out mailings to your attendees, and reminding them of your upcoming event. At the same time, these lists can also be used for future promotional mailings, updates, and upcoming webinars as well.
Even if you only convert a small percentage of your webinar attendees into paying customers, you will still have a nice list of subscribers to follow up with and nurture over time.
5 – Remarket to Your Webinar Subscriber on Social and Display
The best marketers and brand in the world today know how to effectively market their products and services. We’ve already gone through the many different ways to get users to subscribe to your list and joining your upcoming webinar, but what about after your event takes place?
There is still plenty of money left on the table at this point as well. After your webinar is done, make sure you send out a few more mailings to your subscribers and see if you can get them to take action. This can all be done by taking your current email list and importing them into another third-party advertising platform.
Remarketing is also a huge factor in grabbing additional sales as well. Before your webinar goes live, you can set up a remarketing campaign through Facebook Ads or Google Adwords, reminding users of your upcoming event. Then you can also run another after the event takes place. Remarketing is one of the most effective ways to increase sales, while only spending a few dollars in the process.
Webinars are Still Huge Cash Cows. Get Started with Your Today!
Now that we’ve broken down the key points on how to create a successful webinar campaign and make some serious money, the ball is now in your corner.
Do you currently have a product or service to sell through an online webinar? If not, start thinking about the different ways you can implement webinars into your marketing strategy — whether that be through improved branding, pre-sales information, or any of the methods we highlighted above.
The bottom line here is that webinars are extremely effective and they are here to stay.