Tag: sales

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Your Sales Funnel is a Sieve: Here’s How to Plug the Holes

  1. Where Are the Holes? In a movie set in space, there will always be a “punctured hull scene.” It’s like a Nicholas Sparks movie and terminal illness. First, a rock or a bit of debris punctures the hull. Then an alarm goes off. And then the space denizens panic. What’s the first thing…
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5 Tips for Building a Sales Team

I’m taking a short break from my super popular As the Search Engine Turns story to bring you a piece on sales. Don’t worry, ATSET will be back soon. Whether you’ve got a mediocre or sub-par sales team on your hands or are in charge of building a brand new one from scratch, you’re going…
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Not Getting Any Bites? Try These Five Marketing Hook Tactics

Fishing without the right bait is pointless. You’ll sit there on the shore or rocking back and forth in your boat all day hoping for some action. Marketing isn’t much different. If you put the wrong bit of content or information for the wrong niche, no lead is going to follow. What is a marketing…
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