Tag: searchengines

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Your Sales Funnel is a Sieve: Here’s How to Plug the Holes

  1. Where Are the Holes? In a movie set in space, there will always be a “punctured hull scene.” It’s like a Nicholas Sparks movie and terminal illness. First, a rock or a bit of debris punctures the hull. Then an alarm goes off. And then the space denizens panic. What’s the first thing…
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6 SEO Myths That Prove We’re All Idiots

Humans will do anything to look smart and competent. Comedians like Jimmy Kimmel feed off of this propensity for hubris. And then we all benefit from it. Try it for yourself sometime. Go up to a random stranger and ask, “Do you think Bill Clinton gets enough credit for ending the Korean War?” (HINT: He…
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Ignoring Local Search Could Be the Death of Your Marketing Strategy

Imagine you’re in charge of Verizon’s marketing strategy. You’re trying to sell mobile devices on a national and global level. So, you invest in social media, commercials on all the major TV networks, Google and Facebook ads, etc. But you neglect to invest in local advertising or search. Verizon relies on local stores to serve…
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Author Authority is a Thing in SEO. Here’s Why You Should Care

Author authority sounds redundant. It’s not. Authors can garner authority in various ways. On Google, this simply means tagging yourself as an author using the rel=”author” tag. At least that’s what it used to be in the early days. You would get a picture next to your link and a byline. Around 2013, this began…
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What Webmasters Need to Know About Google’s Medic Broad Core Algorithm Update

It seems like every few weeks, Google is tweaking their search engine just a little bit. And ever since Matt Cutts cut himself out of the Google-sphere, Moz and other companies must stab in the dark and hope they get their guesses right. In essence, it’s been quite rare that Google actually announces a major…
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Top 3 Reasons Local SEO Should Be Your Focus

Lately I discussed SEO and why you need it for your small business. Brick and mortar shops need SEO, sure, but more than anything they need to think about what kind of SEO they need. It’s just three letters but it’s a broad term, with dozens of different strategies and methods to get the best…
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Does SEO Matter for Your Company Blog?

Something I often hear from small business owners is, “Does SEO really matter for my blog? I mean, it’s just a blog, right?” The answer is: Yes. It matters quite a bit. On the off chance you’re the only show in town, it might not mean quite as much. But it still matters. Know all…
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The Hidden Power of Google Maps for SEO – Must Read For Online Marketing Pros (2018)

With the average small business spending $75,000 a year on digital marketing, that can be a serious chunk of your budget to gamble on questionable returns. If you don’t know much about SEO or digital advertising, you might suspect that the money you’re investing isn’t coming back to you. By taking advantage of Google Maps…
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39 Ways to Get More Social Media Followers

Social media marketing works only if you actually have fans or followers. This article will walk you through 39 proven methods for increasing your followers across your social media accounts. There are three underlying elements that must take place in order for these to work: Know all about a person. Do the check now! You…
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SEMrush vs MOZ: Which is the Best SEO Tool?

With tools such as SEMrush and Moz, you get to take your SEO game up a notch and come out with truly astounding results for your blog, business, and clients. If you’re reading this, then you’re probably deciding whether to invest in one of these SEO tools. You may have tried the free version of…
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7 Website Analyzer Optimization Tools for Webmasters

#1 TOOL FOR SEO ANALYZING AND OPTIMIZATION – Tryout for free The most important rule for web development is always to seek improvements (optimizations), and there’s no better way to accomplish this than to use analysis tools. Keep in mind that no website is already successful in the first build. As a webmaster, you need…
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Niche Keyword Research Guide: Finding Keywords in Your Industry or Niche

Niche keywords are the highly specific long-tail keywords that pertain to a narrow industry vertical. It’s important to optimize your site and your pay-per-click campaigns for niche keywords and not just broad, popular terms, which are often too difficult to rank for, especially as a new venture. Know all about a person. Do the check…
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How to Increase Website Traffic – Beginner´s Guide to free traffic

Have you struggled to increase your website traffic, even though you’ve tried every “method” out there? Know all about a person. Do the check now! No matter what you do, your website traffic numbers don’t budge… And your website doesn’t make enough money. Well, I have some good news… #1 TOOL FOR SEO ANALYZING –…
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SEO Basics 101: How to Quickly Optimize Your Website for Search Engines

Fail to optimize your website for search engines, and thereby fail to get new leads, customers and traffic to your site.