The Freelance Economy is Here to Stay: How to Take Advantage and Make Money
Everybody’s staying home to work nowadays. They claim it helps them be more productive than going to an office. In fact, in 2017, there were over 57.3 million freelancers in the United States. That’s like 36% of the population or twice the population of Texas.
36% of the U.S. workforce is a massive market. Why haven’t you tapped into that market yet?
Luckily you’re reading this right now. And by the end of this article, you’ll be like, “hey, I’m gonna make some money marketing to freelancers or something.” So, let’s dig in and see what this whole thing is about.
1. Become a Freelancer’s Agent
Freelancers often report that the hardest part of freelancing is finding work. And it’s not that the work isn’t there, it’s merely time-consuming.
If you’re a creative freelancer, your real passion probably isn’t the business side of things. If you’re a writer, you want to write. If you’re a designer, you want to design.
I guarantee that plenty of creative freelancers feel this way. If you asked a successful creative freelancer if they would outsource the business side of things if they could afford it, you’d most likely get a “yes.”
If you’re a person who loves business and marketing, now is the best time to market yourself as a freelancer’s agent. Just like a film or publishing agent, you can help a freelancer land gigs and deal with their marketing and their billing.
2. Help Freelancers Develop Their Brand
According to an article from MAD Group, consistent brand presentation increases a business’ revenue 23%. But most freelancers, unless they’re freelance marketers, don’t know the first thing about brand building.
Sure, they might understand that posting on social media helps their brand. But do they know exactly how many times they should share on each platform among other things? Most likely not.
That’s where you come in. You can help someone shape their brand and their image. If you’re an expert you can help someone’s brand explode!
3. Sell Info Products to Freelancers
As long as you’re helping someone, why not make a premium doing it? Some people feel bad selling info-products online. But if you’re selling something useful, you really shouldn’t feel bad.
This is what free-market economics is all about. If someone is willing to pay you for it, why not charge what the product is worth?
You can find plenty of funnel hacking info out there from Tim Ferris to Neil Patel. You’ll pay a premium to get the instruction, but once you understand funnels, you can attract freelancers and get them to pay you a lot of money.
Plug In Somewhere
Hundreds of freelance niches exist. Find your vertical and stick to it. You’ll quickly see that freelancers are the frontier in marketing and business.
If you want more crazy money stories, check out Shoemoney’s personal story.