The Importance of Visuals in Your Marketing Strategy

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The Importance of Visuals in Your Marketing Strategy

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Text is a big deal. Your content, as I talked in length about the last time I posted here, is huge for your company.

It can make or break a business, especially an online business.

But there are other factors to take into account as well. Visuals are a part of your content and will catch the eye much faster than text.

So today, we’re going to discuss visuals and what they can do for your site.

Video Marketing

Does your business have a YouTube channel? If not, then it probably should.

Video marketing is increasing. YouTube is now the second largest search engine in the world, just behind Google. Yet only 9% of small businesses are utilizing this platform, despite 50% of consumers wanting to see more video content.

With nearly 2 billion months users, now is a great time to jump on this bandwagon.

While there are going to be production costs, you can use YouTube as a secondary income source to offset these expenses.

The best part is that it doesn’t really matter what your niche is, someone is still probably looking for content on YouTube. You can have success as a car dealership, an entrepreneur with a startup, or as the owner of aviation websites.

Images

Images, gifs, and infographics are great ways to break up your text or in the case of infographics, provide an entirely different style of content to your readers and customers.

It’s all about trying new things. If you just post the same types of content over and over again, people will undoubtedly get bored. And when people get bored, they start going to other websites.

You can use visuals to help create humor or to lighten up a serious post. Everyone loves to laugh and if you can establish yourself as a brand that enjoys humor, then your content can achieve a new level of memorability.

They may not remember exactly what happened with your content. But they will remember your brand and that you were funny or created something that stuck with them. This is the power of visuals within your content and why it should be included on a regular basis.

It’s the Future

Remember when you were a kid? You could wake up on Saturday morning and watch cartoons for several hours.

No one really does this anymore. Even children are constantly on the go.

And while people aren’t going to try to consume video content as they’re driving, if they’re taking an Uber or a train somewhere, or sitting around in an airport, chances are they have earbuds in and they’re consuming some sort of visual content.

People are often too distracted to read text. It’s rare that they’re too distracted to watch a video.

Conclusion

Video, without a doubt, is the way of the future.

And now is the time where you should start weaving it and other visuals into your content strategy.

Customers want to see more video. They want more value. They are demanding and our job as marketers and business owners is to answer the call and give them what they want.


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